{"id":4252776,"date":"2023-11-03T10:16:01","date_gmt":"2023-11-03T08:16:01","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/oneblade-one-of-a-kind\/"},"modified":"2023-11-03T10:16:01","modified_gmt":"2023-11-03T08:16:01","slug":"oneblade-one-of-a-kind","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/oneblade-one-of-a-kind\/","title":{"rendered":"OneBlade, One of a Kind"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tPhilips\t<\/h2>\n\t\tOneBlade, One of a Kind\t<\/h1><\/div>\n\n
\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
\n\t\n\t\tPhilips, a leading brand in men’s grooming, approached us with the question of how to promote the Philips OneBlade. A revolutionary grooming device that has the capabilities of a trimmer with the agility of a razor.

\t<\/p><\/div>\n\n
\n\t\n\n\t\t\t\t\t<\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n
\n\t
\n\t\t\n\t\tOne-of-a-kind\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tHow do you promote a one-of-a-kind product? Especially when copycat competitors show up saying it\u2019s not so ‘one-of-a-kind’ anymore?

Well, we told one-of-a-kind stories, like only the OneBlade could. By leveraging the seemingly too good to be true reviews that real users wrote, OneBlade shined in its identity of being one-of-a-kind.

Elevating real reviews reintroduced the OneBlade to our audience as a novel way of shaving worth reconsidering. Ultimately, OneBlade cut its way through the apathy of men sticking to their age-old shaving routine.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t