{"id":4252765,"date":"2023-11-06T14:09:26","date_gmt":"2023-11-06T12:09:26","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/data-integration-post-acquisition\/"},"modified":"2023-11-06T14:09:26","modified_gmt":"2023-11-06T12:09:26","slug":"data-integration-post-acquisition","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/data-integration-post-acquisition\/","title":{"rendered":"Data integration post-acquisition"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tDisney\t<\/h2>\n\t\tData integration post-acquisition\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tWhen Disney acquired the mobile game developer Playdom, it needed to integrate its consumer data into the greater Disney data ecosystem.\u00a0

The DEPT\u00ae\/DATA team helped integrate the game developer\u2019s data into Disney\u2019s, giving Disney a comprehensive view of its users.\u00a0\t<\/p><\/div>\n\n
\n\t
\n\t\t\n\t\tA gaming studio acquisition\u00a0\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tPlaydom was a gaming studio that built games for Facebook and other social media platforms. With 42 million active monthly players, Disney saw huge potential to promote their stories and characters with social gaming.\u00a0

In 2010, Disney acquired Playdom and started integrating their mobile games into its portfolio. However, Playdom\u2019s outdated data system was slowing down the integration.\u00a0

Playdom had two data warehouses and an unwieldy Excel-based lifetime value (LTV) model, making marketing synergy difficult.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t