{"id":4252716,"date":"2023-12-22T13:55:00","date_gmt":"2023-12-22T11:55:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/ignite-the-joy-of-reading-among-kids\/"},"modified":"2023-12-22T13:55:00","modified_gmt":"2023-12-22T11:55:00","slug":"ignite-the-joy-of-reading-among-kids","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/ignite-the-joy-of-reading-among-kids\/","title":{"rendered":"Ignite the joy of reading among kids"},"content":{"rendered":"
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\n\t\n\t\tEmbarking on a mission to increase excitement for reading among children in the Netherlands and Belgium, bol proudly presents the Bollebozen BoekieClub platform. Here, parents can download ebooks and audiobooks for only \u20ac0.01 and help their kids captivate the magic of storytelling.

To promote the platform and increase awareness for reading among the young audience, we launched an influencer project. Content was created in various formats including photos, videos, and stories, and were all about the many indispensable benefits of reading for young children.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tCultivating young readers\t<\/h2>\n\t\t\t\t\t
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\n\t\tReading is such an important and enjoyable activity for children. That’s why bol launched the Bollebozen BoekieClub<\/a>, a platform where parents can access ebooks and audiobooks for only \u20ac0.01. Through this initiative, bol would like to contribute to creating equal opportunities for children. To achieve this mission, we needed to reach the parents and create compelling, activating content. Therefore, we leveraged the (creative) power of influencers.\u00a0
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