{"id":4252695,"date":"2024-10-13T01:46:00","date_gmt":"2024-10-12T23:46:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/democratising-fitness-for-all\/"},"modified":"2024-10-16T15:11:01","modified_gmt":"2024-10-16T13:11:01","slug":"democratising-fitness-for-all","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/democratising-fitness-for-all\/","title":{"rendered":"Democratising fitness for all"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tThe Gym Group\t<\/h2>\n\t\tDemocratising fitness for all\t<\/h1><\/div>\n\n
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\n\t\n\t\tThe Gym Group, a leading low cost 24\/7 fitness operator with 230+ UK locations, is on a mission to break down barriers to fitness for everyone in the country.\u00a0

January is arguably the most critical (and crowded) time in the health and fitness calendar. After appointing DEPT\u00ae as its lead creative agency, our first task was to develop a through-the-line creative concept that would not only make an impact during this period but have the longevity to serve as a brand platform throughout the year.\t<\/p><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
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\n\t\t\n\t\tJoin the group\t<\/h2>\n\t\t\t\t\t
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\n\t\tOur immediate goal was to boost revenue during the peak trading periods of January and February by successfully bringing in new members to The Gym Group.

Our creative mission focused on driving consideration throughout the mid- and lower funnel. Within those phases, we had two critical levers to pull to drive conversion: convenient locations and value for money.\u00a0

We needed to align them, however, under one creative idea that would resonate during the busiest period in the health and fitness calendar and stand the test of time.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t