{"id":4252654,"date":"2024-07-11T16:53:40","date_gmt":"2024-07-11T14:53:40","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/"},"modified":"2026-06-02T13:35:16","modified_gmt":"2026-06-02T11:35:16","slug":"a-holistic-brand-identity-that-reflects-security-and-trust","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","title":{"rendered":"A holistic brand identity that reflects security and trust\u00a0"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<h1\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Zscaler<\/h1><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A holistic brand identity that reflects security and trust\u00a0<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"youtube\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"_ahFBzAIv4w\"\n\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tBrand &amp; Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<h2\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Leveraging the world&#8217;s largest security cloud, Zscaler anticipates, secures, and simplifies doing business for the world&#8217;s most established companies.<\/h2><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >The cloud-native Zero Trust Exchange platform protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications.<br><br>DEPT\u00ae worked alongside the Zscaler team to refresh its design system, creating a holistic brand identity that reflects its core pillars.\u00a0<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"youtube\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"l4Zjc8Luzk0\"\n\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Building trust in the brand<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Zscaler\u2019s old brand elements didn\u2019t convey the right message to its audiences. They were also difficult for internal teams to use, creating cluttered, confusing collateral that didn\u2019t speak to the strategic direction of the business.\u00a0<br><br>A new design system was needed to reflect its reputation and zero-trust technology.\u00a0<br><br>Because Zscaler is in the security business, the key objective was to build trust in the brand identity and ensure that it reflected the brand pillars of <strong>anticipate<\/strong>, <strong>secure<\/strong>, and <strong>simplify<\/strong>.<br><br>However, we also wanted to showcase Zscaler as humble, easy, innovative, and advanced.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"youtube\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"XmZeFXUQQ1c\"\n\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Creating a modular system<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>With such a simple and sophisticated brand identity, every element must work hard independently and as part of the wider design system. Zscaler needed enough scope for flexibility and variation when different toolkit parts were combined because this would ensure that communications were varied and interesting.\u00a0<br><br>The foundation was built around the \u201csecure\u201d brand pillar, creating a flexible modular system. Blocks can increase, creating a sense of scale to generate flexible and dynamic layouts for creative expression and a clear information hierarchy.\u00a0<br><br>The brand identity comes together in various ways within these modular foundations. The block grid system is complemented with assets and design expressions, including typography, image treatments, photography, colour, and motion principles.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"youtube\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"kgndWTvm7Ns\"\n\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Visual identity for zero trust architecture\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Zero trust architecture controls a user\u2019s virtual environment and traffic and assumes every connection in the network is hostile by default.\u00a0<br><br>We mirrored this in the visual identity by controlling what users can and can\u2019t see\u2014concealing and revealing parts of imagery or typography. This helps users focus on the most relevant information and visualise zero-trust architecture in a smart, simple, and confident way.\u00a0<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-branding.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Photography &amp; typography in the clouds\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Gradients and the ambient overlays, evoking Zscalers cloud technology, were inspired by clouds and weather maps. This humanised and softened the brand, extending the brand language to different audiences.<br><br>Photography uses soft-focus blur effects to continue alluding to concealing and revealing information. We have varied approaches that speak to the customers, including inspiring images of human innovation that communicate ambition and link back to their customers&#8217; impact on the world.<br>\u00a0\u00a0<br>For typography, we paired GT Haptik and DM mono from simple, accessible, and contemporary everyday expressions to expressive executions that provide emphasis and visual interest across assets, demonstrating Zscaler&#8217;s transformative and impactful capabilities.<br><br>The result is a smart, secure, and sophisticated aesthetic that showcases Zscaler&#8217;s work and methods.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/07\/zscaler-brand-Guidelines.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Explore <a href=\"https:\/\/www.deptagency.com\/en-uki\/service\/creative\/\" target=\"_blank\" rel=\"noreferrer noopener\">creative branding services<\/a> from DEPT\u00ae.\u00a0<\/h2>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >DEPT\u00ae deeply understands the needs and vision of our brand, bringing it to life in innovative ways. Their ability to create a unique visual identity ensures next-level modernization and future-proofing creative expressions.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Melanie Salvatierra, VP, Web, Brand &amp; Creative<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4252655,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[42183],"case-category":[42408],"award":[],"case-industry":[42407],"person":[41220],"class_list":["post-4252654","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A holistic brand identity that reflects security and trust\u00a0 - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Explore how DEPT\u00ae worked with Zscaler to refresh its design system and create a holistic brand identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A holistic brand identity that reflects security and trust\u00a0 - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Explore how DEPT\u00ae worked with Zscaler to refresh its design system and create a holistic brand identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T11:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2052\" \/>\n\t<meta property=\"og:image:height\" content=\"1368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/\",\"name\":\"A holistic brand identity that reflects security and trust\u00a0 - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zscaler-digital-signage.jpg\",\"datePublished\":\"2024-07-11T14:53:40+00:00\",\"dateModified\":\"2026-06-02T11:35:16+00:00\",\"description\":\"Explore how DEPT\u00ae worked with Zscaler to refresh its design system and create a holistic brand identity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/#breadcrumb\"},\"inLanguage\":\"en-UKI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-UKI\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zscaler-digital-signage.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zscaler-digital-signage.jpg\",\"width\":2052,\"height\":1368},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/case\\\/a-holistic-brand-identity-that-reflects-security-and-trust\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A holistic brand identity that reflects security and trust\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#organization\"},\"alternateName\":\"DEPT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-UKI\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#organization\",\"name\":\"DEPT\u00ae\",\"alternateName\":\"DEPT\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-UKI\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"width\":1,\"height\":1,\"caption\":\"DEPT\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.tiktok.com\\\/@deptagency\",\"https:\\\/\\\/www.instagram.com\\\/deptagency\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/deptagency\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A holistic brand identity that reflects security and trust\u00a0 - DEPT\u00ae","description":"Explore how DEPT\u00ae worked with Zscaler to refresh its design system and create a holistic brand identity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","og_locale":"en_US","og_type":"article","og_title":"A holistic brand identity that reflects security and trust\u00a0 - DEPT\u00ae","og_description":"Explore how DEPT\u00ae worked with Zscaler to refresh its design system and create a holistic brand identity.","og_url":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","og_site_name":"DEPT\u00ae","article_modified_time":"2026-06-02T11:35:16+00:00","og_image":[{"width":2052,"height":1368,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","url":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","name":"A holistic brand identity that reflects security and trust\u00a0 - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg","datePublished":"2024-07-11T14:53:40+00:00","dateModified":"2026-06-02T11:35:16+00:00","description":"Explore how DEPT\u00ae worked with Zscaler to refresh its design system and create a holistic brand identity.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/#breadcrumb"},"inLanguage":"en-UKI","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/"]}]},{"@type":"ImageObject","inLanguage":"en-UKI","@id":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg","width":2052,"height":1368},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-uki\/"},{"@type":"ListItem","position":2,"name":"A holistic brand identity that reflects security and trust\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","publisher":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#organization"},"alternateName":"DEPT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-UKI"},{"@type":"Organization","@id":"https:\/\/www.deptagency.com\/en-uki\/#organization","name":"DEPT\u00ae","alternateName":"DEPT","url":"https:\/\/www.deptagency.com\/en-uki\/","logo":{"@type":"ImageObject","inLanguage":"en-UKI","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/logo\/image\/","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/logo-dept.svg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/logo-dept.svg","width":1,"height":1,"caption":"DEPT\u00ae"},"image":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.tiktok.com\/@deptagency","https:\/\/www.instagram.com\/deptagency\/?hl=en","https:\/\/www.linkedin.com\/company\/deptagency"]}]}},"listingData":{"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/zscaler-digital-signage.jpg","imageAlt":"","caseVideo":{"type":"local"},"url":"https:\/\/www.deptagency.com\/en-uki\/case\/a-holistic-brand-identity-that-reflects-security-and-trust\/","hoverColor":"#1027EF","hoverText":"A holistic brand identity that reflects security and trust\u00a0","label":"Zscaler","tags":["Brand &amp; Media","Tech, Media &amp; Telecoms"]},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case\/4252654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":2,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case\/4252654\/revisions"}],"predecessor-version":[{"id":4446809,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case\/4252654\/revisions\/4446809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media\/4252655"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/media?parent=4252654"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/client?post=4252654"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case-category?post=4252654"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/award?post=4252654"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/case-industry?post=4252654"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-uki\/wp-json\/wp\/v2\/person?post=4252654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}