{"id":4252649,"date":"2024-10-13T12:07:00","date_gmt":"2024-10-13T10:07:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/delivering-joy-with-an-unexpected-duo\/"},"modified":"2024-10-16T14:51:54","modified_gmt":"2024-10-16T12:51:54","slug":"delivering-joy-with-an-unexpected-duo","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-uki\/case\/delivering-joy-with-an-unexpected-duo\/","title":{"rendered":"Delivering joy with an unexpected duo"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tJust Eat Takeaway.com\t<\/h2>\n\t\tDelivering joy with an unexpected duo\t<\/h1><\/div>\n\n
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\n\t\n\t\tJust Eat Takeaway (AKA Just Eat, GrubHub, SkipTheDishes, and Menulog) is a household name around the world known for its on-demand delivery of delicious dine-in dishes\u2014and its iconic campaigns starring some of the globe\u2019s biggest names in music.\u00a0\t<\/p><\/div>\n\n
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\n\t\tSince launching its \u201cDid somebody say \u2026\u201d campaign in 2019, the brand has extended its reach from Europe to a global audience, collaborating with beloved music icons, including Snoop Dogg and Katy Perry<\/a>, to secure a place on the cultural map. But Just Eat Takeaway (JET) wanted to go even bigger and demonstrate that it\u2019s more than just a courier of restaurant meals.\u00a0

After enlisting the unexpected duo of Christina Aguilera and Latto to front the 2023 iteration,\u00a0 DEPT\u00ae was tasked with translating the excitement of the TV world across digital channels to help establish JET as the best on-demand delivery platform that caters to all<\/strong> food cravings and convenience needs.\u00a0\u00a0

We tapped into cultural and native platform insights to ensure the brand spoke to audiences wherever they spent their time, and in its first three months the campaign generated: 252 million impressions; 38 million completed video views; 74% positive user sentiment; a +23.3 uplift in ad recall on TikTok; and Kantar deemed the ads \u201cfar and away the most effective on YouTube\u201d.

Here\u2019s the recipe for our success.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t