We’re also exceptionally proud to share that both our work with NVIDIA on Signs and our work with Just Eat X Netflix earned special recognition as Brand of the Year and Collab of the Year, respectively.

All together, our projects for brands including PepsiCo, Just Eat Takeaway, and the Government of Barbados earned a total of 24 wins across categories spanning AI, immersive, and impactful work.

Competing against nearly 1,200 entries from 35 countries, our recognition at this year’s Lovie Awards reaffirms DEPT®’s position as a global leader in blending creativity and technology to unlock tomorrow’s possibilities for today’s most ambitious brands.

NVIDIA x American Society for Deaf Children: Signs
HELLO MONDAY/DEPT®
3x Gold, 1x Silver, 3x People’s Lovie

Signs reimagines language learning through technology. Built using advanced AI models and motion-tracking, it creates an interactive platform that teaches American Sign Language as naturally as a conversation. By bridging accessibility and innovation, it empowers both Deaf and hearing users to communicate visually and intuitively. It’s an example of how AI can remove barriers and make education more inclusive.

Talking Portraits: DOGSTUDIO/DEPT®
3x Gold, 2x People’s Lovie

Talking Portraits transforms static art into living, conversational experiences. Through generative AI, computer vision, and natural-language processing, DOGSTUDIO/DEPT® crafted emotionally responsive digital portraits capable of real-time dialogue. The project explores the intersection of creativity and machine learning, breathing new life into cultural heritage while demonstrating how immersive storytelling can humanize technology and redefine interaction with art.

Otrium: Ovatars by Otrium – DEPT®
2x Gold, 1x Bronze, 3x People’s Lovie

Otrium partnered with DEPT® to launch “Ovatars,” a suite of AI-generated digital models designed to showcase unsold fashion inventory more effectively. By combining basic product photography with generative AI, the platform brings previously overlooked SKUs to life in look-books, ad campaigns and product pages. It has reduced traditional model photography costs by around 40% and improved conversion rates for those items by up to 50%. The initiative shows how tech-driven creativity can power circular fashion economics.

Trainline: Bums on Board – DEPT®
2x Silver, 1x Bronze, 3x People’s Lovie

Trainline partnered with DEPT® to flip the sustainability narrative into something cheeky and memorable. With playful visuals, a hero voice-over narrated by comedian Asim Chaudhry, and the rallying call “Get your bum on board,” the campaign reframes climate action not as a sacrifice, but as a laugh-out-loud seat change. It drove a 10 % lift in ad recall and 2.3 M views, showing that serious impact can come wrapped in humour.

Netflix & Just Eat Takeaway: Squid Games – DEPT®
2x Silver, 1x People’s Lovie

DEPT® and Just Eat Takeaway tapped into pop culture momentum by pairing with Netflix’s launch of Squid Game 2 to deliver a clever, immersive blend of food order and gaming. A bespoke AI-powered “ELIMINATE” game turned the viewing ride into a literal seat-edge experience—ask users to bite, not get caught, and win up to £/€10K. The campaign mirrored the show’s tension, scaled across TV, social, and mobile, and centred on the link between watching and eating.

R.O.A.D To Barbados: Reclaiming our Atlantic Destiny – DEPT®
1x Silver, 1x Bronze, 1x People’s Lovie

The R.O.A.D. (Reclaiming Our Atlantic Destiny) Programme reimagines how nations preserve and share history. In partnership with the Government of Barbados, DEPT® created the brand strategy, visual identity, and digital experience to digitise one of the world’s largest archives of transatlantic slave trade records. The result is a living digital monument that honors the past, safeguards cultural memory, and invites global participation in shaping a more inclusive future.

DEMO Festival: STUDIO DUMBAR/DEPT®
1x Silver, 1x People’s Lovie

For its 2025 edition, the festival launched by Studio Dumbar/DEPT® grew into a truly global celebration of motion design, taking over digital screens in 15 cities across seven countries. Curating over 600 motion works from more than 350 designers, the team turned everyday urban environments into immersive creative showcases. This initiative reframed public-space media, proving that design can command city-scale attention while spotlighting emerging talent and creative culture in motion.

Artis: DEPT®
1x Bronze, 1x People’s Lovie

ARTIS, one of the world’s oldest zoological gardens, partnered with DEPT® to launch a new digital experience encompassing a content-rich website and companion app for ARTIS Zoo, ARTIS-Micropia, and ARTIS-Groote Museum. The solution includes a revamped CMS, interactive map, guided audio tours, and narrow-casting across onsite screens, bridging the micro and macro worlds of nature and providing visitors a seamless experience online and offline.

Icons Club: DOGSTUDIO/DEPT®
1x Bronze, 1x People’s Lovie

DOGSTUDIO/DEPT® partnered with Icons Club to shape the first public expression of its AI-powered fitness platform featuring celebrity athletes. We built a bespoke WebGL particle system to visualize the app’s AI coach—an immersive preview of what’s to come. With the full app build underway, this project marks the beginning of a long-term digital collaboration.

Ricola: DEPT®
1x Bronze, 1x People’s Lovie

Ricola enlisted DEPT® to rethink the structure and navigation of its global web presence, aiming to align the digital experience with its herbal-roots brand identity while improving usability across devices and markets. The redesign streamlined the site architecture, focused on clarity and simplicity, and created a mobile-first navigation system that reflects Ricola’s premium standing and botanical heritage. The refreshed website allows users to find information about ingredients, sourcing, and product variants with ease and confidence.

Pride & Seek: DOGSTUDIO/DEPT®
1x Bronze, 1x People’s Lovie

Pride & Seek invites players into a vibrant, browser-based experience where the character Hue sets out to reunite with nine balloon friends across a colorful world. Along the way, players encounter interactive learning moments tied to each color of the LGBTQ+ flag, blending playful hide-and-seek mechanics with storytelling that emphasises visibility, inclusion, and joy. The project uses creative game design to deliver both delight and meaning, showcasing how digital interaction can reinforce cultural values. 

PepsiCo: Extra Flamin’ Hot Temp Drop Shop – DEPT®
1x Bronze, 1x People’s Lovie

During the chilly January gloom, the Walkers Temp Drop Shop turned up the heat. The campaign featured a live-action British corner shop pop-up that mirrored a timed TikTok drop of extra-flaming-hot limited-edition snacks. DEPT® teamed with PepsiCo’s in-house unit Sips & Bites to fuse influencer culture (featuring Ash Holme, Axel Blake, Oli Paterson, and Asim Chaudhry) with physical immersion, bringing the brand’s bold personality into real-world retail theater and seamlessly bridging virtual engagement with shopping.

Raleigh: The Boldest Brand on Two Wheels – DEPT®
1x Bronze, 1x People’s Lovie

When legacy cycling brand Raleigh partnered with DEPT®, the goal was to refresh its visual identity, brand film, and campaign to reflect modern mobility while honoring heritage. The new look centres around the e-bike ‘Raleigh ONE’ and captures diversity, urban energy, and motion across cityscapes. Through thoughtful strategy and striking design, DEPT® positioned Raleigh as a brand moving forward in cycling as well as experience, culture, and purpose.

A massive thank you to the Lovie Awards judges for recognizing our work, to our clients for trusting us to push boundaries, and to every Depster whose creativity made these wins possible. And, of course, to everyone who took the time to vote for the People’s Lovies.

Spanning a range of AI, tech, marketing, and impact categories, nominations include projects for leading brands including Pepsico, Just Eat Takeaway, Raleigh, and Ricola.

This year’s nominations are recognition of our dedication to unlocking tomorrow’s possibilities for today’s most ambitious companies with our AI-native, technology and marketing expertise.

Some standout projects include:

• Signs: A first-of-its-kind, AI-powered sign language platform makes learning American Sign Language as natural as a conversation, developed in a collaboration between HELLO MONDAY/DEPT®, NVIDIA and the American Society for Deaf Children. 
• Talking Portraits: Through a combination of generative AI and creative technology, DOGSTUDIO/DEPT® has brought paintings to life with emotionally responsive, AI-powered portraits that can hold live conversations.
• R.O.A.D. to Barbados: In collaboration with the Government of Barbados, we helped build the brand strategy, visual identity, and digital experience for R.O.A.D. (Reclaiming Our Atlantic Destiny) Programme -designed to digitise and safeguard one of the world’s largest archives of records from the transatlantic slave trade. An incredible impact project that carries the weight of history while inviting participation in the future.

With nearly 1,200 entries from 35 countries, the Annual Lovie Awards represent the breadth of European innovation and are the mark of distinction for European Internet excellence in the fields of culture, technology, and business. DEPT® ‘s 24 finalists have been selected as some of the best in the competition and are eligible to win both a Lovie award selected by the Academy and a People’s Lovie Award, voted on by the public. 

Huge congratulations to all of our nominated clients and teams: American Society of Deaf Children; Artis; DEMO Festival; Government of Barbados; Icons Club; Just Eat Takeaway; NVIDIA; Otrium; PepsiCo; Raleigh; Ricola; Trainline.

Voting polls are now open to the public until Thursday 16th October, and winners will be announced later in the month.

Please cast your votes for your favorite finalists via the links below.

Tech: AI, Immersive Platforms & Websites

• Artis
  Website & Mobile Site Craft | Best Web Design
• DEMO Festival
  Website & Mobile Site Craft | Best Event Website
• Icons Club
  Websites & Mobile Sites | General Health & Fitness 
• Netflix & Just Eat Takeaway
  AI Apps and Experiences | Best Partnership or Collaboration
• Otrium
  AI & Immersive | Fashion, Beauty & Lifestyle
  AI & Immersive | Best Integrated Experience
  Apps, Platforms & Software | Best Practices
• Ricola
  Websites & Mobile Sites | Best Navigation/Structure
• Signs
  AI Apps and Experiences | Diversity, Equity & Inclusion
  Apps, Platforms & Software | Best use of AI or Machine Learning
• Talking Portraits
  AI Apps and Experiences | Arts, Culture & Events
  AI Apps and Experiences Features | Best Extended Reality UX 
  AI Apps and Experiences Features | Best Installation or Experience
  

Impact Projects

• Pride & Seek
  Websites & Mobile Sites | General Diversity, Equity & Inclusion
• R.O.A.D To Barbados
  Beyond | Art, Culture and Heritage
  Websites | Social Impact
• Signs
  Beyond | Partnerships
  Beyond | Education 
  

Marketing & Campaigns

• Netflix & Just Eat Takeaway
  Marketing, Advertising & PR | Best Brand Strategy
• PepsiCo
  Marketing, Advertising & PR | Best Social Media Campaign
• Raleigh – The boldest brand on two wheels
  Film & Video Performance & Craft | Best Art Direction
• Trainline
  Film & Video | Branded Entertainment | Animation
  Film & Video | Branded Entertainment | Entertainment & Sport
  Marketing, Advertising & PR | Branded Content | Travel & Tourism
  

Google: The Web can do What – Hello Monday/DEPT® – 2x Gold, 1x People’s Lovie

Unpacking the web’s latest tools, innovations and big opportunities for developers. We collaborated with Google to showcase the capabilities of the web, and open up a world of possibilities for developers in the browser. The things that make you go: “The web can do what?!”

GANNI: GANNI 2.0 – DEPT® – 1x Gold, 1x Silver, 2x People’s Lovie

The ‘GANNI Space’ metaverse is a trailblazing example of blending cutting-edge technology with stylish design to create a unique virtual retail experience. Far more than a standard fashion showroom, it offers an interactive and immersive journey through GANNI’s collections, each with a distinct, multidimensional character. This innovative space bridges arts, fashion, retail, and culture, providing users with a tactile experience through 3D interactions and detailed views.

Bol: The Story of the Forget-me-nut – DEPT® – 1x Gold, 1x People’s Lovie

Once upon a time (last holiday season, to be exact), online toy store Bol launched a one-of-a-kind interactive podcast inside its “Big Toy App”. By combining linear storytelling with interaction we doubled the app downloads and had a huge impact on the app engagement throughout the holiday season.

Sesame Workshop: Sesame Grief Project – Hello Monday/DEPT® – 1x Gold, 2x Silver, 3x People’s Lovie

Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps parents and caregivers process and talk about grief and death with young children in an open, honest, and age-appropriate way.

Undo the Firewall – Hello Monday/DEPT®- 1x Gold, 1x Silver, 1x People’s Lovie

With the World Economic Forum declaring “Misinformation” as the #1 global threat for 2024, we worked with The True Story to launch Undo the Firewall. Undo the Firewall provides a simple yet powerful tool for websites worldwide to host uncensored news stories about Russia. The initiative seeks to break through digital barriers and ensure access to unfiltered information for Russian citizens.

Simple Things: The best things are Simple Things – Hello Monday/DEPT® – 1x Gold, 1x Silver, 1x People’s Lovie

Simple Things offers the simplest solution for smart home and building automation. Because everyone can do with a little more less, we helped create a branding and website design that was minimalist, curated and subtle. A brand and design system that bridges lifestyle benefits and product features. Aesthetics and functionality. Because we know best things are the Simple Things.

Sumthing – DEPT® – 1x Gold, 1x People’s Lovie

Recognising the importance of restoration, both as a Certified B Corp and in light of recent sustainability regulations, we joined forces with Sumthing to elevate their digital presence and to build a new and future-proof donor platform where donors can track the progress and impact of their contribution in real-time.

Strava: Year in Sport 2023 – Hello Monday/DEPT® – 4x Silver, 2x People’s Lovie

Athletes all over the world look forward to Strava’s Year in Sport campaign, an in-app experience tailored so that each Strava Athlete (user) can visualise their training activities and stats from 2023. By combining clever animations with striking visuals, we created an engaging and entertaining story for each athlete. Every sprint, jump, race and victory dance comes alive in a burst of electrifying color, emphasising everything you’ve accomplished while continually looking to break your own personal bests.

Consensys – Hello Monday/DEPT® – 2x Silver, 1x People’s Lovie

Consensys is a Web3 company looking to empower anybody to be a builder of the new internet. Therefore, they were looking for a website that allowed them to keep the authority of their past experience but move away from their corporate look and feel. In 2.5 months, we created this fun, approachable and informative site, from UX/UI, asset creation, data visualization and development.

essence: Kenna – DEPT® – 1x Silver, 1x People’s Lovie

With an ambition to become a global leader in the beauty industry, essence is moving away from a performance-focused strategy and opting for an experience-focused strategy. To make a splash, the brand is investing in emerging tech, including an AI-powered virtual assistant named Kenna, which DEPT® was thrilled to design and build.

Andermatt Swiss Alps: Andermatt – DEPT® – 1x Silver, 1x People’s Lovie

Andermatt is a Swiss mountain village on its way to becoming a prime alpine destination. The emerging Andermatt Reuss district and the expansion of the infrastructure offer space for new, visionary living space supported by the surrounding community. To promote tourism in this region and accelerate real estate sales, DEPT® created a new 3D immersive experience in this iteration of the website. 

Johnnie Walker: Footsteps of progress – DEPT® – 1x Silver, 1x People’s Lovie

We brought unseen stories to light on and offline, with footsteps leading to an AR experience that became a force for female empowerment in Eastern Europe. As a brand that’s all about progress, we worked with Johnnie Walker to kickstart a much-needed conversation through influencers and in the media. And then we went one step ahead: creating a shoe as a symbol of collective progress, inspiring women to proudly step up for change, tear up limitations and change the narrative on equality.

Just Eat Takeaway: Home of the Hotspots – DEPT® – 1x Silver, 1x Bronze, 1x People’s Lovie

From fast-casual chains to unique holes in the wall, JET is the ultimate platform to find favourite comfort dishes and discover new culinary delights. But not everyone knows about its vast range of locally-loved offerings.  To address this, DEPT® and JET launched a social-first, branded content docuseries that garnered more than 11 million views of its first three episodes, a 4% favorability increase and a 136% order boost. 


Just Eat Takeaway: Delivering joy with an unexpected duo – DEPT®- 1x Silver, 1x Bronze
After enlisting the unexpected duo of Christina Aguilera and Latto to front the 2023 iteration of JET’s “Did somebody say…” campaign,  DEPT® was tasked with translating the excitement of the TV world across digital channels to help establish JET as the best on-demand delivery platform that caters to all food cravings and convenience needs.  

Louis Poulsen – DEPT® – 1x Silver, 1x People’s Lovie

Louis Poulsen approached DEPT® with a clear objective: To update their website in sync with their minimalistic Scandinavian design ethos. Our plan was not just to redesign; we wanted to refresh the digital landscape and craft a forward-looking, naturally progressive evolution that integrates with Louis Poulsen’s brand identity.

Bol: Christmas – Packing Up Early – DEPT®- 1x Bronze, 1x People’s Lovie
We helped Dutch online store Bol represent those who experience and celebrate the holidays differently with a campaign that created a nation wide conversation with its message: Make Christmas what you want it to be.

The Gym Group – DEPT® – 1x Bronze, 1x People’s Lovie

January is arguably the most critical (and crowded) time in the health and fitness calendar. After appointing DEPT® as its lead creative agency, our first task for The Gym Group was to develop a through-the-line creative concept that would not only make an impact during this period but have the longevity to serve as a brand platform throughout the year.

Krea App: Ramasjan Krea App – Hello Monday/DEPT® – 1x Bronze

Ramasjangs new crea app is crafted on a foundation of sweat, heart and joy of drawing. We have a dream of strengthening children’s joy of life and self-confidence through creativity. Together with DR, we have developed a place where children can experiment with drawing techniques on solid ground, and where time can be allowed to slip away between their hands, because an hour has passed coloring a beautiful pattern.

eBay: eBay Parts & Accessories – DEPT® – 1x Bronze

With an inventory of millions – far larger than any competitor – and upwards of 20 million active users, eBay is a leader in the car parts and accessories (P&A) market. But not a brand to rest on its laurels, eBay wanted to defend its market share and turned to DEPT® to engage its vast audience through a single 360-degree through-the-line campaign.