{"id":4253493,"date":"2023-11-08T16:14:23","date_gmt":"2023-11-08T14:14:23","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/"},"modified":"2024-12-17T18:56:17","modified_gmt":"2024-12-17T16:56:17","slug":"retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/","title":{"rendered":"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Retailmedia wordt over het algemeen beschouwd als de derde en grootste generatie van digitale reclame. In navolging van search en social wordt het gezien als een noodzakelijke pijler van elke commerce-strategie, met grote kansen voor merken die het goed aanpakken.<br><br>Maar wat is retailmedia precies en hoe heeft het zich ontwikkeld tot wat het nu is? Hoe spelen retailmedianetwerken (RMN\u2019s) een cruciale rol in de transformatie van retailmedia? En, nog belangrijker, hoe kan jij je voorbereiden op alle uitdagingen die deze transformatie met zich meebrengt?<br><br>We helpen je graag!<\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69e7de5471f9b\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2024-11-27\/2f5hsfc\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4273167,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[607],"whitepaper-industries":[],"whitepaper-topics":[42507,42506],"class_list":["post-4253493","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Blijf voorop lopen in de wereld van digitale ads met onze verdiepende verkenning van retailmedia en RMN\u2019s. Ontdek met welke mogelijke uitdagingen je te maken kan krijgen en welke korte- en langetermijnacties je kan ondernemen om ze te overwinnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Blijf voorop lopen in de wereld van digitale ads met onze verdiepende verkenning van retailmedia en RMN\u2019s. Ontdek met welke mogelijke uitdagingen je te maken kan krijgen en welke korte- en langetermijnacties je kan ondernemen om ze te overwinnen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T16:56:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1164\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/\",\"name\":\"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/person-closeup-denim-suit.png\",\"datePublished\":\"2023-11-08T14:14:23+00:00\",\"dateModified\":\"2024-12-17T16:56:17+00:00\",\"description\":\"Blijf voorop lopen in de wereld van digitale ads met onze verdiepende verkenning van retailmedia en RMN\u2019s. Ontdek met welke mogelijke uitdagingen je te maken kan krijgen en welke korte- en langetermijnacties je kan ondernemen om ze te overwinnen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/person-closeup-denim-suit.png\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/person-closeup-denim-suit.png\",\"width\":1164,\"height\":655,\"caption\":\"Close-up on the mid section of a person wearing a striped denim suit.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/downloads\\\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces - DEPT\u00ae","description":"Blijf voorop lopen in de wereld van digitale ads met onze verdiepende verkenning van retailmedia en RMN\u2019s. Ontdek met welke mogelijke uitdagingen je te maken kan krijgen en welke korte- en langetermijnacties je kan ondernemen om ze te overwinnen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/","og_locale":"en_US","og_type":"article","og_title":"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces - DEPT\u00ae","og_description":"Blijf voorop lopen in de wereld van digitale ads met onze verdiepende verkenning van retailmedia en RMN\u2019s. Ontdek met welke mogelijke uitdagingen je te maken kan krijgen en welke korte- en langetermijnacties je kan ondernemen om ze te overwinnen.","og_url":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/","og_site_name":"DEPT\u00ae","article_modified_time":"2024-12-17T16:56:17+00:00","og_image":[{"width":1164,"height":655,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/","url":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/","name":"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png","datePublished":"2023-11-08T14:14:23+00:00","dateModified":"2024-12-17T16:56:17+00:00","description":"Blijf voorop lopen in de wereld van digitale ads met onze verdiepende verkenning van retailmedia en RMN\u2019s. Ontdek met welke mogelijke uitdagingen je te maken kan krijgen en welke korte- en langetermijnacties je kan ondernemen om ze te overwinnen.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png","width":1164,"height":655,"caption":"Close-up on the mid section of a person wearing a striped denim suit."},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-nl\/downloads\/retailmedia-2-0-de-toekomst-van-adverteren-op-digitale-marketplaces\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-nl\/"},{"@type":"ListItem","position":2,"name":"Retailmedia 2.0: De toekomst van adverteren op digitale marketplaces"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/whitepaper\/4253493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/whitepaper"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/types\/whitepaper"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/whitepaper\/4253493\/revisions"}],"predecessor-version":[{"id":4274986,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/whitepaper\/4253493\/revisions\/4274986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/media\/4273167"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/media?parent=4253493"}],"wp:term":[{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/person?post=4253493"},{"taxonomy":"whitepaper-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/whitepaper-industries?post=4253493"},{"taxonomy":"whitepaper-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/whitepaper-topics?post=4253493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}