{"id":4247597,"date":"2021-04-13T01:15:45","date_gmt":"2021-04-12T23:15:45","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/growth\/retargeting-remarketing\/"},"modified":"2021-04-13T01:45:59","modified_gmt":"2021-04-13T01:45:59","slug":"retargeting-remarketing","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/en-nl\/service\/growth\/retargeting-remarketing\/","title":{"rendered":"Retargeting \/ Remarketing"},"content":{"rendered":"
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\n\t\t\tRetargeting \/ Remarketing\t<\/h1>\t<\/div>\n\n\t
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\n\t\t\tPerhaps people have seen your display advertising, clicked on one of your Google ads, or found you in myriad other ways. Retargeting provides you with a great opportunity; market to people you already know, and who are likely interested in your product or service.\t<\/h2><\/div><\/div>\n\n

\n\t\t\tRetargeting or remarketing?\t<\/h2><\/div><\/div>\n\n

While the terms sound similar enough, they\u2019re different in nature and approach. Retargeting usually means that a user has visited your website and perhaps taken some actions while there. You\u2019ve set a cookie, and now you can approach them on other sites with ads.<\/p><\/div><\/div>\n\n

Because you know you\u2019re targeting people who were interested before, you\u2019ve got a much higher chance of converting an ad into a sale. Of course, it\u2019s a delicate dance. Users can be annoyed if they\u2019re constantly bombarded by your online presence. The trick is to be there when they\u2019re thinking about you anyway. A trick we can help you pull off.<\/p><\/div><\/div>\n\n

Then there\u2019s remarketing. This generally means trying to re-engage customers, via emails that upsell, cross-sell, or remind people that they were in the middle of something on your website. You\u2019re sending a follow-up, ensuring that you\u2019re top-of-mind once more to customers who may have been on the fence or been distracted.<\/p><\/div><\/div>\n\n

\n\t\t\tHow we can help\t<\/h2><\/div><\/div>\n\n

Whether it\u2019s retargeting, remarketing or both that\u2019s on your to-do list, we can help you out. Our experts are well-versed in striking a balance between bringing you to your customers\u2019 attention and making sure they\u2019re not overexposed to your online presence. They provide you with the best return on investment across Google\u2019s display network, social media platforms and AdWords. We use our\u00a0data expertise<\/a>\u00a0to know where your customers will be on every step of their path to purchase, and help them to convert by using personalised ads.\u00a0<\/p><\/div><\/div>\n\n

You\u2019ve heard the adage that it\u2019s better to retain an old customer than to find a new one. That\u2019s still true in the digital age, and we\u2019re here to help you out.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t\n\t

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