{"id":4247361,"date":"2024-02-22T15:00:06","date_gmt":"2024-02-22T13:00:06","guid":{"rendered":"https:\/\/www.deptagency.com\/pmw-unlocked-2024\/"},"modified":"2024-02-22T15:00:06","modified_gmt":"2024-02-22T13:00:06","slug":"pmw-unlocked-2024","status":"publish","type":"page","link":"https:\/\/www.deptagency.com\/en-nl\/pmw-unlocked-2024\/","title":{"rendered":"PMW Unlocked 2024"},"content":{"rendered":"<div class=\"block-post-header-variant-2 block-post-header-variant-2__theme--richBlack\">\n\t<h1\t\tclass=\"typography block-post-header-variant-2__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae x PMW Unlocked 2024\t<\/h1><\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--left\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tThanks for stopping by the DEPT\u00ae stand at PMW Unlocked! Below you can find a series of free downloads that will help you understand the defining trends, empower you to evolve, and unlock your full potential in 2024 and beyond.\t<\/p><\/div>\n\n<div class=\"block-form-with-header\">\n\t<div class=\"block-form-with-header__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-form-with-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/Trends_Event_alternate_image.png\"\n\t\t\t\tclass=\"image block-form-with-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h2\t\tclass=\"typography block-form-with-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae 2024 Trends Forecast\t<\/h2>\t<\/div>\n\n\t<div class=\"block-form-with-header__content\">\n\t\t<p\t\tclass=\"typography block-form-with-header__intro typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<br><br><br>More than ever, people believe that businesses have the power to strengthen society and change the world for the better.<br><br>And with sweeping advancements in digital\u2014including, of course, the meteoric rise of AI\u2014businesses will be better equipped to deliver<strong>.<br><br><\/strong>The 2024 DEPT\u00ae Trends Forecast explores the most defining trends within technology, marketing, and society as a whole. Using case studies, real-world examples, and documented research, we offer strategic insight for your brand to join us in pioneering this interconnected, culture-driven digital age.<br><br><br>Download the DEPT\u00ae 2024 Trends Forecast >><br><br>\t<\/p>\t<\/div>\n\n\t<div class=\"block-form-with-header__form-container\">\n\t\t<div class=\"pardot-forms block-form-with-header__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2024-02-22\/2f4pm78\"\n\t\tclass=\"pardot-forms__embed block-form-with-header__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n<\/div>\n\n<div class=\"block-form-with-header\">\n\t<div class=\"block-form-with-header__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-form-with-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/02\/pragmatic-giude-ai.jpg\"\n\t\t\t\tclass=\"image block-form-with-header__image\"\n\n\t\t\t\t\t\t\t\talt=\"pragmatic guide AI for marketing - landing page \"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h2\t\tclass=\"typography block-form-with-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tPragmatic guide to AI for marketers\t<\/h2>\t<\/div>\n\n\t<div class=\"block-form-with-header__content\">\n\t\t<p\t\tclass=\"typography block-form-with-header__intro typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<br><br><br>Are you a marketing leader looking to harness the power of Generative AI? You&#8217;ve heard about its incredible potential, but now it&#8217;s time to take action. We understand that getting started can be overwhelming, so we&#8217;ve created this comprehensive guide.<br><br>The \u201cPragmatic guide to AI for marketers&#8221; is your roadmap to success. Packed with tactical steps and expert insights, this guide will help you to test and implement AI solutions in your organisation. We&#8217;ve carefully organised it around common marketing activities, ensuring that you can address your specific challenges head-on.<br><br><br>Download pragmatic guide to AI for marketers >><br><br>\t<\/p>\t<\/div>\n\n\t<div class=\"block-form-with-header__form-container\">\n\t\t<div class=\"pardot-forms block-form-with-header__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2024-02-22\/2f4pm8n\"\n\t\tclass=\"pardot-forms__embed block-form-with-header__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n<\/div>\n\n<div class=\"block-form-with-header\">\n\t<div class=\"block-form-with-header__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-form-with-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/Retail-Media-2.0-Whitepaper-Featured-Image-2200x1237-1.jpg\"\n\t\t\t\tclass=\"image block-form-with-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h2\t\tclass=\"typography block-form-with-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tRetail media 2.0: The future of advertising in the digital marketplace\t<\/h2>\t<\/div>\n\n\t<div class=\"block-form-with-header__content\">\n\t\t<p\t\tclass=\"typography block-form-with-header__intro typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<br><br><br><br>Retail media is widely regarded as the third and largest wave of digital advertising. Riding on the heels of the search and social waves, it\u2019s considered a necessary pillar of any commerce strategy with major opportunities for brands that get it right.<br><br>But what exactly is retail media, and how has it evolved to its current state? How are retail media networks playing a pivotal role in retail media transformation? And, most importantly, how can you prepare for all the challenges this transformation will bring? <br><br><br>Download retail media 2.0 >><br><br>\t<\/p>\t<\/div>\n\n\t<div class=\"block-form-with-header__form-container\">\n\t\t<div class=\"pardot-forms block-form-with-header__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2024-02-22\/2f4pm8v\"\n\t\tclass=\"pardot-forms__embed block-form-with-header__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMore insights\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/en-nl\/insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tView all\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-gb\/insight\/from-search-results-to-search-experience-nlp-genai-seo\/\"\n\t\t\t\ttitle=\"From search results to search experience: NLP, GenAI &#038; SEO\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/From-search-results-to-search-experience_-NLP-GenAI-and-SEO-1-min.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"From search results to search experience: NLP, GenAI &#038; SEO\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Mellissa Flowerdew-Clarke\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>From search results to search experience: NLP, GenAI &#038; SEO<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--case universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-gb\/case\/elevating-the-customer-experience-with-marketing-cloud-personalisation\/\"\n\t\t\t\ttitle=\"Elevating the customer experience with Marketing Cloud Personalisation\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/01\/Audley-city-view.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Elevating the customer experience with Marketing Cloud Personalisation\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAUDLEY TRAVEL&emsp;\u2022&emsp;Alexander Van Rompuy\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Elevating the customer experience with Marketing Cloud Personalisation<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Case\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-gb\/insight\/social-media-is-evolving-heres-what-brands-need-to-know\/\"\n\t\t\t\ttitle=\"Social media is evolving. Here\u2019s what brands need to know.\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/02\/Evolution-of-social-media-featured-image-1.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Social media is evolving. Here\u2019s what brands need to know.\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Ali Mcclintock\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Social media is evolving. Here\u2019s what brands need to know.<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"cta-text js-cta-text block-cta-text__cta-text cta-text__background-color--platinum\"\n\t>\n\t<h2 class=\"heading js-cta-text-content heading__color--richBlack heading__size--l heading__align--left cta-text__content\">\n\t\t\tLearn more about DEPT\u00ae&#8217;s <a href=\"https:\/\/www.deptagency.com\/en-nl\/service\/growth\/\">growth marketing services.<\/a>\t<\/h2><\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/02\/Dept-London-1680-47-min.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tVP of Media, UKI\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tMolly Deaville\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-dc4446013ee5e405acf77566849e4380\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-dc4446013ee5e405acf77566849e4380\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' 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