{"id":4324008,"date":"2025-04-03T09:43:51","date_gmt":"2025-04-03T07:43:51","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/european-payments-initiative-partners-with-dept-to-position-wero-as-europes-leading-digital-wallet-2\/"},"modified":"2025-08-14T16:41:26","modified_gmt":"2025-08-14T14:41:26","slug":"european-payments-initiative-partners-with-dept-to-position-wero-as-europes-leading-digital-wallet-2","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/european-payments-initiative-partners-with-dept-to-position-wero-as-europes-leading-digital-wallet-2\/","title":{"rendered":"European Payments Initiative partners with DEPT\u00ae to\u00a0position Wero as Europe\u2019s leading digital wallet"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tEuropean Payments Initiative partners with DEPT\u00ae to\u00a0position Wero as Europe\u2019s leading digital wallet<\/h1>
\n\t\t\t\n\t\n\t
\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tApril 3, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tAs it looks to revolutionise the European payments landscape, the European Payments Initiative (EPI) has appointed global digital agency DEPT\u00ae as its European partner for Wero, spearheading Influencer Marketing and Community Management efforts, driving both B2C and B2B initiatives from concept to execution.<\/p>\n\tThe innovative payment solution Wero, crafted in collaboration with leading European banks and payment service providers, is set to build new standards for payments in Europe.\u00a0

Backed by 16 major European banks, the European Payments Initiative (EPI) is on a mission to unify payments across the continent. At the forefront of this mission is Wero, a cutting-edge digital wallet designed to facilitate seamless transactions for consumers and merchants alike. Originally launched as a peer-to-peer (P2P) instant payment solution, Wero will soon empower users with next-generation payment capabilities for all retail transactions.

DEPT\u00ae\u2019s scope is to elevate Wero\u2019s presence with a bold, social-first strategy that will make it Europe\u2019s preferred payment method. By leveraging influencer campaigns, DEPT\u00ae will connect Wero with audiences who are new to the payments sector, ensuring the brand resonates with their interests. In the B2B space, Wero aims to emerge as a thought leader and an indispensable payment solution.<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\t\u201c<\/span>\n\tWe\u2019ve truly loved our interactions with EPI\/Wero during the pitching process, it made our hearts pump harder and our brains work faster. We\u2019re excited to show the ease and convenience of using Wero in Europe, and our strategy, influencers, and creators will help bring Wero to life.<\/p>\t
\n\t\u201d<\/span>\n\n\tRens Verweij, VP of Creative Strategy, Europe at DEPT\u00ae<\/p><\/blockquote>\n\n\n\t\n\tThe campaign will initially launch in Belgium, France, and Germany, with plans to expand into Luxembourg, the Netherlands, and other European markets as Wero becomes available. The rollout will begin in March 2025 across TikTok, Instagram, LinkedIn, and Facebook.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n
\n\tON OUR<\/strong> Mind<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\t\"\"\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t<\/svg>\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t
    \n\t\t\t\t\n\t