{"id":4267158,"date":"2024-11-01T10:57:50","date_gmt":"2024-11-01T08:57:50","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&p=4267158"},"modified":"2024-11-04T10:59:14","modified_gmt":"2024-11-04T08:59:14","slug":"bols-new-sinterklass-campaign-brings-wish-lists-to-life","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/bols-new-sinterklass-campaign-brings-wish-lists-to-life\/","title":{"rendered":"Bol\u2019s new Sinterklaas campaign brings wish lists to life"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tBol\u2019s new Sinterklaas campaign brings wish lists to life\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t1 November 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tWhen you think of Sinterklaas (Saint Nicholas), you think of the main tradition: presents. But how does Sinterklaas know what you want? To assist children and parents in finding the perfect gift, bol presents itself as \u2018The Shop of Sinterklaas\u2019 in the run-up to Sinterklaas evening. The entire Sinterklaas campaign, Het Grote Speelgoedboek (\u201cThe Big Toys Book\u201d) and De Grote Speelgoed App (The Big Toys App), convey the same message: Sinterklaas knows me and my wish list. The wish list is key in finding and purchasing the right gift and is the main focus of all communication.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tThe new TV commercial can be seen as part of a cross-media campaign\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn this, a little boy named Luca goes to great lengths to share his wish list with Sinterklaas, so that he knows exactly what he wants. His best friend, a dog named Bruno, tries to prevent the list from reaching Sinterklaas. After all, will his owner still want to play with him if he has all sorts of new toys? But guess what? One of the gifts the boy asks for (and ultimately gets) is something he can enjoy with Bruno. The music in the TV commercial is a re-recording of the 90s hit “What is Love” by Haddaway.

Fiona Vanderbroeck, Director of B2C Marketing at bol, said: \u201cThe commercial aligns with the message that the wish lists in Het Grote Speelgoedboek and De Grote Speelgoed App give parents good insight into what their children want. The song \u2018What is love\u2019 shows that by thinking of others, you can play and have fun together.\u201d

Max Kurstjens, Senior Creative at DEPT\u00ae and one of the creators of the campaign: “With De Grote Speelgoed App, the use of bol\u2019s Digital Wish List is also growing. This gives children the feeling that they are in direct contact with Sinterklaas. The story of ‘Luca and Bruno’ embraces that special feeling and what it means to a child.”\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t