{"id":4257367,"date":"2022-07-01T16:41:43","date_gmt":"2022-07-01T14:41:43","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/de-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem\/"},"modified":"2024-10-08T16:27:28","modified_gmt":"2024-10-08T14:27:28","slug":"de-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/de-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem\/","title":{"rendered":"De belangrijkste obstakels om te overkomen bij een CRM systeem"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDe belangrijkste obstakels om te overkomen bij een CRM systeem\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/DEPT_1304-73-scaled.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Caspar-Heydendae-e1627477053151-150x150.jpg\"\n\t\t\talt=\"Caspar Heydendael\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tCaspar Heydendael\t\t<br \/>\n\t\tCRM\/Marketing Automation Lead\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t1 July 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--white intro-text--wider-text\" data-position=\"top left\">\n\t<div class=\"intro-text__content\" >\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--m heading__align--left intro-text__heading\">\n\t\t\tTegenwoordig ervaren bedrijven hevige concurrentie, een overvloed aan social media promoties en een stijgende lijn aan klantverwachtingen in het digitale landschap. Organisaties kunnen het niet permitteren om strategie\u00ebn te overzien die hen een voordeel geven. CRM is een technologie die jouw organisatie naar het volgende level kan tillen. Een CRM tool kan je sales, omzet en klanttevredenheid een sterke boost geven, als deze op de juiste manier wordt ge\u00efmplementeerd. Hier zijn een paar van de grootste CRM obstakels waarmee organisaties geconfronteerd worden &#8211; en hoe je deze kan aanpakken.\t<\/h2>\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tIntegreer Sales met Service en Marketing\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMet een migratie naar C360 kan je jouw Sales Service en Marketing activiteiten stroomlijnen naar \u00e9\u00e9n platform, waar elke actie van jouw klanten gevolgd kan worden. Dit betekent dat voor de implementatie je eerst alle doelen en behoeften van verschillende stakeholders moet vaststellen.\u00a0<br><br>Overweeg de behoefte van elke stakeholder:\u00a0\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Sales wil efficient kunnen werken<\/li><li>Marketing eist meer data voor segmentatie en het bouwen van campagnes<\/li><li>Management is op zoek naar de resultaten van de belangrijkste statistieken zoals CSAT (Customer Satisfaction Score)\u00a0<\/li><li>Het is belangrijk om hier op zoek te gaan naar een compromis zodat iedereen aan boord is. Zorg ervoor dat business teams en IT ge\u00efnformeerd zijn over elkaars KPI\u2019s. Stel gezamenlijk doelen en KPI\u2019s op vooraf, wat ervoor zorgt dat er richtlijnen zijn tijdens het project.\u00a0<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHet is belangrijk om hier op zoek te gaan naar een compromis zodat iedereen aan boord is. Zorg ervoor dat business teams en IT ge\u00efnformeerd zijn over elkaars KPI\u2019s. Stel gezamenlijk doelen en KPI\u2019s op vooraf, wat ervoor zorgt dat er richtlijnen zijn tijdens het project.\u00a0<br><br>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tVerklein risico\u2019s\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMet de implementatie van een nieuwe CRM kan je met verschillende risico\u2019s te maken krijgen. Er zijn veel dingen die mis kunnen gaan, wat data toegang, kritische processen en dagelijkse operaties kunnen be\u00efnvloeden. Gelukkig is kennis hier de sleutel. Als je weet waar je voor moet uitkijken, kun je deze risico\u2019s van te voren onderscheppen.\u00a0\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Denk na over de errors en problemen die kunnen voorkomen en cre\u00eber een plan om risico\u2019s te verminderen\u00a0<\/li><li>Plan genoeg tijd om te focussen op testen<\/li><li>Betrek je organisatie bij het testen, zij kunnen bugs en suggestieverbeteringen spotten<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tFocus op de meest kritische benodigdheden\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAls je migreert naar een nieuwe CRM moet niet alleen data, maar ook veel features verplaatst worden. Voor een soepele en snelle migratie, is het nodig om de meest belangrijke features te bepalen, zodat deze voorrang krijgen.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Cre\u00eber een overview van de meest kritische business processen\u00a0<\/li><li>Definieer de vereisten van elk process<\/li><li>Prioriteer alle tickets en focus op de meest belangrijke zaken eerst. Gebruik labels zoals \u2018Must have\u2019, \u2018Should have\u2019 en \u2018Nice to have\u2019\u00a0<\/li><li>Schets de vereisten voor de eerste livegang<\/li><li>Rol eerst pilot features uit<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tMigratie zorgt in eerste instantie voor een stap terug in functionaliteit\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tJe gaat waarschijnlijk live met minder features dan je in eerste instantie had met de oude tool. Pas na de livegang bouw je de nieuwe set-up op en blijf je nieuwe functies toevoegen. Het vergt wat tijd voordat je een goede CRM tool hebt gebouwd. Het managen van verwachtingen hierbij is belangrijk.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tKoppel alle data in \u00e9\u00e9n database\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEen 360 customer view is waar veel bedrijven naar streven, maar er zijn wat moeilijkheden. Een 360 view betekent dat je alle klantdata in<a href=\"https:\/\/www.deptagency.com\/en-nl\/service\/growth\/data-intelligence\/cdp-customer-data-platform\/\"> \u00e9\u00e9n centrale en beschikbare database<\/a>\u00a0 hebt. Inbegrepen data zijn de algemene informatie, bestellingen, cases, toestemmingen voor nieuwsbrieven, sociale media en web gedrag.\u00a0\u00a0<br><br>Om daadwerkelijk een customer 360 overzicht te bouwen waarbij je jouw business teams inschakelt, heb je een solide investering en een doorlopend programma nodig. Rol verbeteringen gestaag uit in verloop van tijd en werk met testmarkten.\u00a0<br>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tTransitiemanagement\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWanneer je migreert naar een nieuwe CRM, moeten veel stakeholders leren hoe ze te werk gaan met de nieuwe applicatie. Transitiemanagement is een cruciaal onderdeel van dit proces. Het is belangrijk om transparantie te bieden van wat er gaat gebeuren en het allerbelangrijkste, waarom dit gebeurt. Leg ook het voordeel uit van de verandering en welke kansen het nieuwe platform biedt.\u00a0<br><br>Bepaal key gebruikers die begrijpen hoe het nieuwe platform werkt en die collega\u2019s kunnen helpen. Geef mensen in de organisatie toegang tot gebruikersacceptatietesten, zodat zij zelf het platform kunnen uitproberen en feedback kunnen geven.\u00a0<br>Het veranderen van tools en processen is uitdagend. Het is belangrijk om support te krijgen van verschillende levels in jouw organisatie voorafgaand aan het project. Betrek de meest kritische gebruikers vanaf het begin.\u00a0<br>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Manage verwachtingen<\/li><li>Zorg voor een duidelijke communicatie. Deel jouw visie<\/li><li>Zorg ervoor dat jouw werknemers getraind zijn<\/li><li>Breng het process in schema<\/li><li>Betrek in-feature aanvragen<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tRendement van investering\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEen CRM implementatie brengt ook grote transitiekosten met zich mee. Deze bevatten:\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>De tijd van vele stakeholders en eindgebruikers\u00a0<\/li><li>Licentiekosten<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDaarbovenop komen de implementatiekosten (externe partner, intern project team). Dit betekent dat het belangrijk is om het rendement van je investering op lange termijn te overwegen.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Wat is het bedrag van de kosten die verlaagd kunnen worden door het switchen van platforms?\u00a0<\/li><li>Hoe kan het aantal cases verlaagd worden door self service?\u00a0<\/li><li>Welke business cases kunnen opgelost worden door het switchen naar een nieuw CRM platform?\u00a0<\/li><li>Hoe verlaagt het CRM-platform technische schulden?<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tRuim data op\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMigreren naar een nieuw Customer 360 platform is een uitstekende kans om je data op te ruimen. Hierbij is het belangrijk om alle data in het oude systeem te beoordelen en te verifi\u00ebren wat gemigreerd moet worden en wat niet.\u00a0\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Verwijder dubbele gegevens\u00a0<\/li><li>Verhoog consistentie door velden te combineren<\/li><li>Check voor missende data\u00a0<\/li><li>Verbeter veldnamen<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tLaatste woorden\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEen nieuwe CRM implementatie is een grote onderneming, maar dat betekent niet dat het overweldigend moet zijn. Als je zorgvuldig nadenkt over elke stap in het proces en bovenstaande fouten vermijdt, ben je goed onderweg om de vruchten te plukken van een solide CRM systeem.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/de-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/de-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem\/\"\n\t\t\t\tdata-share-title=\"De belangrijkste obstakels om te overkomen bij een CRM systeem\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' 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fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fde-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/de-belangrijkste-obstakels-om-te-overkomen-bij-een-crm-systeem\/\"\n\t\t\t\tdata-share-title=\"De belangrijkste obstakels om te overkomen bij een CRM systeem\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMeer artikelen?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/nl-nl\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle artikelen bekijken\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/stokke-appoints-dept-as-global-lead-creative-agency\/\"\n\t\t\t\ttitle=\"Stokke appoints DEPT\u00ae as global lead creative agency\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Stokke-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Stokke appoints DEPT\u00ae as global lead creative agency\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Stokke appoints DEPT\u00ae as global lead creative agency<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/dept-keert-terug-naar-cannes-lions-2026-met-de-secret-garden-dit-keer-met-souvenir-shop\/\"\n\t\t\t\ttitle=\"DEPT\u00ae keert terug naar Cannes Lions 2026 met de Secret Garden, dit keer met Souvenir Shop\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Souvenir-Shop-PR-1920x1080-insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae keert terug naar Cannes Lions 2026 met de Secret Garden, dit keer met Souvenir Shop\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae keert terug naar Cannes Lions 2026 met de Secret Garden, dit keer met Souvenir Shop<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/dept-appoints-irene-de-vos-as-vp-of-growth\/\"\n\t\t\t\ttitle=\"DEPT\u00ae Appoints Irene de Vos as VP of Growth\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/New-Hire-Irene-de-Vos-1920-x-1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae Appoints Irene de Vos as VP of Growth\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae Appoints Irene de Vos as VP of Growth<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular 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