{"id":4250207,"date":"2015-03-25T13:06:06","date_gmt":"2015-03-25T11:06:06","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/6-tips-for-creating-a-business-case-for-digital-transformation\/"},"modified":"2015-03-25T13:06:06","modified_gmt":"2015-03-25T11:06:06","slug":"6-tips-for-creating-a-business-case-for-digital-transformation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/6-tips-for-creating-a-business-case-for-digital-transformation\/","title":{"rendered":"6 Tips for creating a business case for digital transformation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\t6 Tips for creating a business case for digital transformation\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\n\n\t\tOften, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.\t<\/h2>\n\n\n\t\tIn those organisations where digital isn\u2019t given much prominence, it is usually because the business has not yet been affected by a real negative impact on their revenues because of digital. Leadership teams haven\u2019t been forced to look holistically at their organisation and consider where digital can play a major role in improving performance.\t<\/p>\n\n\n\t\tIn organisations where this isn\u2019t a problem, digital is likely to be either a key revenue stream, an operational necessity or a key differentiator, so digital is the key part of the overall business strategy.\t<\/p>\n\n\n\t\tIn both instances, it is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.

Here are six elements your business case should include:<\/strong>\t<\/p>\n\n\n\t\t1.Cost savings\t<\/h2>\n\n\n\t\tDemonstrate how digital can improve operational efficiency and cost savings. For example, a large client of ours had a number of internal systems which were operating disparately, leading to a fractured system of record management and inefficient and manual business processes.\t<\/p>\n\n\n\t\tWe designed and built a centralised record management system, which vastly improved efficiency and significantly reduced operational costs. It also opened up new revenue streams.\t<\/p>\n\n\n\t\tThe cost saving of consolidating disparate systems (e.g. infrastructure, IT maintenance, software licences), makes for a very compelling business case.\t<\/p>\n\n\n\t\t2.Real number (in context)\t<\/h2>\n\n\n\t\tQuantify the expected results of implementing digital. A\/B and MVT testing can help to support this with tangible ROI results. For example:\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t