{"id":4250204,"date":"2015-08-13T12:08:00","date_gmt":"2015-08-13T12:08:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-large-enterprises-can-manage-the-content-of-their-mobile-apps\/"},"modified":"2015-08-13T12:08:00","modified_gmt":"2015-08-13T12:08:00","slug":"how-large-enterprises-can-manage-the-content-of-their-mobile-apps","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/how-large-enterprises-can-manage-the-content-of-their-mobile-apps\/","title":{"rendered":"How large enterprises can manage the content of their mobile apps"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow large enterprises can manage the content of their mobile apps\t<\/h1>
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\n\t\tBrian Robinson\t\t
\n\t\tManaging Director UK\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t13 August 2015\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tWhen native mobile \u2018apps\u2019 became popular, thanks in the main part to the release of the Apple iPhone, the majority of people developing them started small and released them quickly, eager to get their brand into the marketplace.\t<\/h2>\n\n\n\t\tThis saw a huge explosion in the volume of apps, and gave the iOS and Android platforms the user base required to make them as ubiquitous as they are today.

However, an often overlooked area of app development has been in the area of content management.\t<\/p>\n\n\n\t\tMobile app content\t<\/h2>\n\n\n\t\tContent could be blocks of text, the image shown on the splash screen when a user starts your app, or the \u2018labels\u2019 (or screen furniture as we like to say), used to highlight controls and navigation within your app.

For the most part, this content gets \u2018baked into\u2019 the app itself by the developers.

Usually, we see that manual business process takes over the creation of this content, with content often supplied in spreadsheets to the developers by the business editors. The developers embed the content directly into the app, compile it and release it.

For an organisation with a single app, this may not cause a problem. However, a large organisation may have multiple apps in multiple languages, and large teams of content editors responsible for the creation of content across the enterprise.

Most large enterprises have already invested in a Content Management System and use it to power their websites. For us it makes sense to leverage this investment and also use it to create the content for apps.\t<\/p>\n\n\n\t\tIntegrating SDL experience manager with mobile apps\t<\/h2>\n\n\n\t\tWith this in mind, we have created an integrated solution that allows content editors to author content using the WYSIWYG editor provided by SDL Experience Manager and publish the content out to mobile apps.\t<\/p>\n\n