{"id":4250189,"date":"2016-03-08T13:06:07","date_gmt":"2016-03-08T13:06:07","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/5-key-considerations-of-content-editing\/"},"modified":"2016-03-08T13:06:07","modified_gmt":"2016-03-08T13:06:07","slug":"5-key-considerations-of-content-editing","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/5-key-considerations-of-content-editing\/","title":{"rendered":"5 Key considerations of content editing"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\t5 Key considerations of content editing\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tKatya Tyshkul\t\t
\n\t\tLead Content Editor\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t8 March 2016\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n\n\t\tCreating, managing and publishing content across multiple sites and channels in various contexts can be a lot of hard work for global enterprises. If you\u2019re changing to a new platform, or struggling with a backlog of issues, it can be difficult to know where to begin, or how to overhaul your content management to improve efficiency and effectiveness.\t<\/h2>\n\n\n\t\tDespite the growing importance of creating engaging user experiences, support for in-house staff to manage content is all too often an afterthought. Content management often falls under the remit of existing marketing teams, who are already tasked with managing multiple marketing functions.\t<\/p>\n\n\n\t\tAs the demand for digital content continues to increase, organisations are seeking platforms and systems which can help them maximise the use of their assets.\u00a0To help make content management efficient and effective, there are five key areas that need to be considered:\t<\/p>\n\n\n\t\t1.Planning and objectives\t<\/h2>\n\n\n\t\tAs with all projects, planning is hugely important for content editing. Whether you are launching a new website, or instigating a project to improve your existing setup, you must consider content as part of the bigger picture, right from the beginning.\t<\/p>\n\n\n\t\tGet input from business users, such as your in-house marketing staff and\/or experienced content editors, on what works well for them. Ask for their ideas on useful features, and how to make workflows and processes more efficient. \u00a0Ensure that technical and project management staff are on-board and ready to provide support, where needed.\t<\/p>\n\n\n\t\tIf you are dealing with multiple country websites, you also need to plan ahead to take account of the requirements of these local markets. Find out what their needs are with regard to translation, localisation, market specific campaigns, products and regulatory requirements.\t<\/p>\n\n\n\t\tDuring the planning stage, consider:\t<\/p>\n\n