{"id":4250178,"date":"2016-11-22T12:25:00","date_gmt":"2016-11-22T12:25:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-interpreting-emotions-can-deliver-powerful-personalisation\/"},"modified":"2016-11-22T12:25:00","modified_gmt":"2016-11-22T12:25:00","slug":"how-interpreting-emotions-can-deliver-powerful-personalisation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/how-interpreting-emotions-can-deliver-powerful-personalisation\/","title":{"rendered":"How interpreting emotions can deliver powerful personalisation"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tHow interpreting emotions can deliver powerful personalisation\t<\/h1><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/05\/jonathan-whiteside-svp-150x150.jpg\"\n\t\t\talt=\"Jonathan Whiteside\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJonathan Whiteside\t\t<br \/>\n\t\tGlobal EVP Technology\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t22 November 2016\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tWe live in an increasingly personalised digital world. Most applications we log in to on a daily basis not only know who we are, but also know the things we like, our hobbies, interests and past purchases. I\u2019m sure you have all experienced Facebook recommending content to you based on what your friends have liked, created or watched, Amazon recommending products based on your past purchases and browsing history, or Spotify creating a curated playlist for you based on what you\u2019ve been listening to.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThis type of personalised content makes us feel that the website \u2018knows\u2019 us. By understanding our preferences and tastes, just like our closest of friends do, visiting these sites becomes habitual \u2013 \u00a0we come back to check what our recommendations are, and trust that their decision is as good as our own.<br><br>This is nothing new. Personalisation has been with us for years, relying on data from one of the following sources to shape our experiences:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><strong>Behavioural<\/strong>\u00a0= Based on user behaviour (i.e. products we have viewed)<\/li><li><strong>Contextual<\/strong>\u00a0= Based on a current state that changes over time (i.e. time of day, seasonal)<\/li><li><strong>Demographic<\/strong>\u00a0= Based on stable attributes (i.e. age, gender, income)<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tBut what if we could add the fourth dimension of\u00a0<strong>Emotion<\/strong>? What if websites could understand the way we are feeling and respond to our emotions?<br>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tHappiness 2.0\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSpeaking on the Creatiff stage at Web Summit 2016, Pamela Pavliscak, founder of US user experience consultancy Change Sciences, gripped us with her talk\u00a0<em>\u2018Happiness 2.0 \u2013 Is Technology Becoming Emotional?\u2019<\/em><br><br>Delving into the dimensions of happiness, Pamela took us on a journey to explore how we define it, what makes us happy, and how emotional decisions and feelings are already becoming translated into digital contexts.<br><br>User inputs such as emojis and Snapchat filters give us a way to express our emotions within digital contexts. We may not be consciously aware of it, but apps are starting to use this data to translate emotional inputs and shape our experiences.<br><br>Moving past these simple experiences, tech companies are now using greater methods of physical emotion to create better digital experiences. Heart monitors on wearables are enabling companies to match the data gleaned with emotions, to help develop a greater understanding of how their users are feeling at any given time, and then relating this back to their products.<br><br>Let\u2019s take a look at how some modern tech companies are translating emotional data to define experiences:\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tSprouting\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<a href=\"http:\/\/sproutling.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sproutling<\/a>\u00a0is a baby wearable which monitors heart rate, position, movement and sleep. Over time, it will be able to understand your baby from the findings of their emotions and actions. The aim is to take away the element of worry (cue emotion), and give parents a greater understanding of their child\u2019s emotions and reactions through results from the wearable.<br>\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tPPL Keeper\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<a href=\"http:\/\/pplkpr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ppl Keeper<\/a>\u00a0is a relationship management app, described as\u00a0<em>\u2018an app that tracks, analyzes, and auto-manages your relationships. Using a smartwatch, pplkpr monitors your physical and emotional response to the people around you, and optimizes your social life accordingly\u2019.\u00a0<\/em>In short, it can tell when you are with someone and records your feelings, it then gives you a breakdown of who is effecting you in what way and can then go as far and getting rid of the negative people in your life digitally.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tCrystal knows\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<a href=\"https:\/\/www.crystalknows.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crystal<\/a>\u00a0is personality detection technology which analyses public data to tell you how you can expect any given person to behave, how he or she wants to be spoken to, and what you can expect your relationship to be like, enabling you to communicate better with them.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tIs there a place for emotion in business?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIf we are moving towards a more emotional state online, what do companies need to focus on to make sure it is incorporated into business opportunities?<br><br>There is a belief that companies should be trying harder with personalisation to create stronger emotional bonds between the consumer and the product. Understanding how your users feel and using this information to generate a happier experience could guarantee their attachment to your product or service. You want attachment and a long-term, long-distance relationship with your users. Data collection on an emotional level will speak volumes about a person to help you achieve this.<br><br><em>\u201cWhen dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion\u201d \u2013 Dale Carnegie<\/em>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/how-interpreting-emotions-can-deliver-powerful-personalisation\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/how-interpreting-emotions-can-deliver-powerful-personalisation\/\"\n\t\t\t\tdata-share-title=\"How interpreting emotions can deliver powerful personalisation\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to 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2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fhow-interpreting-emotions-can-deliver-powerful-personalisation%2F&#038;text=How%20interpreting%20emotions%20can%20deliver%20powerful%20personalisation\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/how-interpreting-emotions-can-deliver-powerful-personalisation\/\"\n\t\t\t\tdata-share-title=\"How interpreting emotions can deliver powerful 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universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/stokke-appoints-dept-as-global-lead-creative-agency\/\"\n\t\t\t\ttitle=\"Stokke appoints DEPT\u00ae as global lead creative agency\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Stokke-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Stokke appoints DEPT\u00ae as global lead creative agency\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Stokke appoints DEPT\u00ae as global lead creative agency<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/dept-keert-terug-naar-cannes-lions-2026-met-de-secret-garden-dit-keer-met-souvenir-shop\/\"\n\t\t\t\ttitle=\"DEPT\u00ae keert terug naar Cannes Lions 2026 met de Secret Garden, dit keer met Souvenir 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