{"id":4250087,"date":"2019-04-17T13:06:03","date_gmt":"2019-04-17T11:06:03","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/google-analytics-sitecore-xdb-rival-products-or-complementary-tools\/"},"modified":"2019-04-17T13:06:03","modified_gmt":"2019-04-17T11:06:03","slug":"google-analytics-sitecore-xdb-rival-products-or-complementary-tools","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/google-analytics-sitecore-xdb-rival-products-or-complementary-tools\/","title":{"rendered":"Google Analytics vs Sitecore XDB: rival products or complementary tools?"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tGoogle Analytics vs Sitecore XDB: rival products or complementary tools?\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tBrian Robinson\t\t
\n\t\tManaging Director UK\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t17 April 2019\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tSophisticated marketers who use web analytics platforms are\u00a0three times more likely<\/a>\u00a0to outperform their peers in achieving revenue goals.\u00a0Data-driven customer insights are vital for identifying\u00a0who\u00a0<\/em>organisations want to target and\u00a0what<\/em>\u00a0they need to target them with in order to drive them further down the sales funnel.\t<\/h2>\n\n\n\t\tSitecore Analytics and Google Analytics (GA) are valuable web analysis tools. They provide in-depth reporting to measure website performance and marketing effectiveness which can then be optimised to be more successful and drive results.\t<\/p>\n\n\n\t\tGoogle Analytics launched way back in 2005 and it\u2019s evident that this platform has more dimensions, metrics, reports and features available directly off the shelf. Marketers are familiar with the platform, and even if not, the intuitive interface is easy to navigate and comprehend. On the other hand, the Sitecore infrastructure has been designed for high-performance data collection at granular levels of detail. There\u2019s a powerful combination of Sitecore\u2019s content profiling capabilities supplementing the segmentation that can be managed by Google Analytics or other web analytics tools.\t<\/p>\n\n\n\t\tGoogle Analytics vs Sitecore experience database (XDB)\t<\/h2>\n\n\n\t\tWhilst Sitecore Analytics and Google Analytics are similar tools, there are few platforms that are able to extend a single and personalised view of the customer across digital channels.\t<\/p>\n\n\n\t\tEnter Sitecore Experience Database (xDB).

Sitecore\u2019s Experience Analytics database is called the xDB \u2013 in essence, scale and detail are at the heart of it. It\u2019s built on a data marketing repository using MongoDB and delivers a robust dataset for each customer. It highlights an individual\u2019s online experience, their interactions, who they are, and what they need.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t