{"id":4249840,"date":"2020-10-28T11:41:00","date_gmt":"2020-10-28T11:41:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-triumph-motorcycles-win-sitecore-ultimate-experience-award\/"},"modified":"2020-10-28T11:41:00","modified_gmt":"2020-10-28T11:41:00","slug":"dept-triumph-motorcycles-win-sitecore-ultimate-experience-award","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/dept-triumph-motorcycles-win-sitecore-ultimate-experience-award\/","title":{"rendered":"DEPT\u00ae & Triumph Motorcycles win Sitecore ultimate experience award"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae & Triumph Motorcycles win Sitecore ultimate experience award\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t28 October 2020\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tDEPT\u00ae has won a global Sitecore Ultimate Experience Award for its work with Triumph Motorcycles. Selected from the 20 winners of the\u00a02020 Sitecore Experience Awards<\/a>\u00a0announced last month, this year\u2019s awards further recognise five brands from around the globe whose digital transformations have elevated the customer experience.\t<\/h2><\/div><\/div>\n\n

DEPT\u00ae and Triumph Motorcycles\u00a0won a Sitecore Experience Award<\/a>\u00a0for the \u2018Most Intelligent Content Optimisation\u2019,\u00a0 and were commended for\u00a0making connections between consumer motivations, content and functionality to build better human connections and personalised content.

Brian Robinson, Managing Director UK at DEPT\u00ae, and Andy Jackson, Global Head of Digital at Triumph Motorcycles, shared firsthand stories of how they shaped impactful customer experiences leveraging the Sitecore platform in an interactive panel with Sitecore CMO Paige O\u2019Neill at the all-digital\u00a0Sitecore Symposium 2020.<\/a>\u00a0<\/strong>

\u201cThe Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximising the use of content across an organisation\u2019s channels and regions.\u201d said Paige O\u2019Neill, chief marketing officer, Sitecore. \u201cThrough the Ultimate Experience Awards, we were looking to further highlight some outstanding digital transformation stories from our stellar roster of 2020 Experience Award winners. All five companies demonstrated incredible adaptability, flexibility and empathy, which enabled them to leverage the Sitecore platform to reach and support customers at a time when impactful human experiences and connections are more important than ever before.\u201d

Triumph Motorcycles is dedicated to delivering the perfect ride and, together with DEPT\u00ae, has created\u00a0a digital roadmap to enhance the customer experience, while providing Triumph with valuable data insights and new revenue streams. From an\u00a0interactive bike configurator<\/a>\u00a0to a new\u00a0e-commerce store<\/a>, Triumph is optimising every touchpoint with its customers, using the powerful personalisation capabilities in Sitecore DXP.\u00a0 Andy Jackson, Global Head of Digital at Triumph Motorcycles, and Kyle Cassidy, Head of UX and Insights at DEPT\u00ae, presented Triumph\u2019s story during a\u00a0keynote session at the Sitecore Symposium<\/a>.\u00a0

\u201cDEPT\u00ae has been Triumph Motorcycle\u2019s digital partner for a number of years now, and we\u2019re so proud of what we\u2019ve achieved together, \u201c says Brian Robinson, UK Managing Director at DEPT\u00ae. \u201cTriumph is a forward-thinking brand and is getting closer to its customers via digital. From optimising the technical infrastructure of the site, to helping them to maximise the potential of advanced personalisation, building their slick bike configurator and launching a new commerce store in the height of the pandemic, seeing the tangible business benefits of the work we\u2019ve delivered is very rewarding. Winning this award is the cherry on the top. We\u2019re looking forward to continuing to work with Triumph on the next phase of their digital roadmap.\u201d

\u201cWe have partnered with DEPT\u00ae for four years and they were picked because they were pure digital specialists,\u201d says Andy Jackson, Global Head of Digital at Triumph Motorcycles. \u201cDEPT\u00ae offers a 360 set of digital solutions which support our growth as a business. We continue to work successfully in partnership and we have delivered improvements each year inline with the strategy and digital roadmap, and there\u2019s even more we can do. It\u2019s an exciting time ahead.\u201d<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

\n\t\n\t\tMore Insights?\t<\/h2>\n\t\n\t\t\t\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t
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\n\t\t\tVP of Marketing, EMEA\t<\/p>

\n\t\t\tMellissa Flowerdew-Clarke\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t\n\t
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