{"id":4249831,"date":"2020-11-10T13:04:14","date_gmt":"2020-11-10T13:04:14","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/digital-transformation-how-to-deliver-your-lighthouse-project\/"},"modified":"2020-11-10T13:04:14","modified_gmt":"2020-11-10T13:04:14","slug":"digital-transformation-how-to-deliver-your-lighthouse-project","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/digital-transformation-how-to-deliver-your-lighthouse-project\/","title":{"rendered":"Digital transformation: how to deliver your lighthouse project"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tDigital transformation: how to deliver your lighthouse project\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tBrian Robinson\t\t
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\n\t\t\t\t\t10 November 2020\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tDigital Transformation is high on the agenda for many global enterprises. This might be digitising certain customer touchpoints, optimising internal processes or, in many cases, a complete transformation touching all parts of the business.\t<\/h2>\n\n\n\t\tThere can sometimes be a lot at stake when you undertake digital transformation projects, so it\u2019s important to ensure the full process is carefully considered, from initial planning, through to selecting and delivering key \u2018lighthouse\u2019 projects, and empowering your business to its own technical delivery in the long-term.\t<\/p>\n\n\n\t\tSupport from the top and change from the bottom\t<\/h2>\n\n\n\t\tBecause of the changes to ways of working and mindset needed within any transformation, it is key that the C-level is driving this program forward. The level of change needed can only be delivered by the business if the people at the top believe it is necessary for the future of their business. Often, this people and process change is a significantly bigger challenge than the technical. So much so, that an \u2018Innovation Lab\u2019 or corporate start-up approach is advisable. In both these processes, it\u2019s imperative to work with the CEO to create a delivery organisation that sits outside the main business and hierarchy. Only in this way can you achieve the level of agility the business needs to deliver transformation.\t<\/p>\n\n\n\t\tThe inception phase\t<\/h2>\n\n\n\t\tEvery digital transformation project should start with an inception phase. During this phase there are three, key questions that you should ask: Why? What? How?

The answers to these questions should be arrived at via a mixture of tasks including workshops, observations and customer journey mapping and research.\t<\/p>\n\n\n\t\tWhy?\t<\/h2>\n\n\n\t\tBefore you embark on your digital transformation project it\u2019s important to define why you need to do it. Bring all of the key stakeholders together and ask yourselves questions such as: Why are we undertaking this change? Are we looking to re-evaluate our entire business model, or will small iterative changes to existing processes suffice? How can we set clear qualitative and quantitative goals?

Discuss the answers candidly and ensure that everyone is aligned on the motivations behind the project.\t<\/p>\n\n\n\t\tWhat?\t<\/h2>\n\n\n\t\tThe \u2018What\u2019 phase is all about understanding the current state of play and identifying quick wins to help you develop your roadmap. You can break it down into three, simple research areas:\t<\/p>\n\n