{"id":4249747,"date":"2021-03-19T02:01:31","date_gmt":"2021-03-19T00:01:31","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/creating-luxury-retail-experiences-with-ar\/"},"modified":"2021-03-19T02:01:31","modified_gmt":"2021-03-19T02:01:31","slug":"creating-luxury-retail-experiences-with-ar","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/creating-luxury-retail-experiences-with-ar\/","title":{"rendered":"Creating luxury retail experiences with AR"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tCreating luxury retail experiences with AR\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t19 March 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tThe global luxury retail market is\u00a0expected to triple<\/a>\u00a0by 2025 to \u20ac383 billion. 20% of these purchases, worth around \u20ac74 billion, will be made online.\u00a0On this trajectory, future competitive differentiation within the luxury fashion industry will come from experiences rather than products alone. That\u2019s why brands need to reimagine consumer engagement through the adoption of digital technologies like augmented reality (AR).\t<\/h2><\/div><\/div>\n\n
\n\t\tIn its report,\u00a0Culture Culture Culture<\/a>, Highsnobiety states: \u201cThe luxury market is undergoing a radical transformation. By 2026, Millennials and Gen Z will make up more than 60 percent of the spending\u2026This massive generational shift will have a widespread impact on the behaviors, values, and desires of consumers, and it\u2019s imperative for brands to start planning now for this new reality.\u201d\t<\/p><\/div><\/div>\n\n
\n\t\tWith a strong belief in \u2018cultural credibility\u2019 being a key driver of brand success, Highsnobiety stresses that the influence of pop culture and online social behaviour can not be underestimated. With the rise in martech innovation leading to highly creative AR campaigns across social platforms such as\u00a0TikTok<\/a>\u00a0and\u00a0Snapchat<\/a>, the brands who are standing out from the crowd are the ones embracing this new technology.\t<\/p><\/div><\/div>\n\n
\n\t\tAR commerce experiences\t<\/h2><\/div><\/div>\n\n
\n\t\tAR is far from an emerging opportunity. IKEA cemented itself as a trailblazer in the space with the publication of a 2012 catalogue in which selected items could be scanned using a smartphone to be projected into the home. In 2017, the brand launched its\u00a0IKEA Place app<\/a>, using AR to help customers visualise products at scale and in a real life setting prior to purchase.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t