{"id":4249662,"date":"2021-06-23T12:00:00","date_gmt":"2021-06-23T10:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-first-months-into-our-b-corp-adventure\/"},"modified":"2021-06-23T12:00:00","modified_gmt":"2021-06-23T10:00:00","slug":"the-first-months-into-our-b-corp-adventure","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/the-first-months-into-our-b-corp-adventure\/","title":{"rendered":"The first months into our B Corp adventure"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe first months into our B Corp adventure\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tPooja Dindigal\t\t
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\n\t\t\t\t\t23 June 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tBecoming a \u2018Good Company. We\u2019ve all heard about it, most of us want it, but the question is: what does it mean, where do you start and how do you do it right?\t<\/h2><\/div><\/div>\n\n

The answer might be easier than you think: become a certified B Corp company. Uh, wait, B what? Never heard of this B term? Don\u2019t worry, I\u2019ll explain all about it below. But first, put on your Patagonia t-shirt, wear those Allbirds sneakers and get comfy with a bowl of Ben & Jerry\u2019s. Yep, you guessed it, these are all B Corp brands. Now you\u2019re ready to grow your positive impact.\u00a0

First things first, let\u2019s cover the what, why and when before we get into the how.

What:\u00a0<\/strong>B Corp is short for B Corporation (you probably figured that one out by yourself), and certified B Corps are for-profit companies that use their business to create a more inclusive and sustainable economy. Brands like Patagonia, Allbirds and Ben & Jerrys are great examples, but also a lot of smaller brands and agencies are B Corp certified. They meet the highest verified standards of social and environmental performance, transparency, and accountability. Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions on all stakeholders: customers, workers, communities, and the environment. It\u2019s this legal accountability and the holistic approach that truly sets this certification apart from others. The certification is accredited by\u00a0B Lab<\/a>, the non-profit organisation behind the label. Today, there are more than 4,000 B Corps in 150 industries and 74 countries worldwide, and the total combined revenue of B Corps globally is more than $67 billion.

Why:<\/strong>\u00a0There are many reasons why you should consider becoming a B Corp. Besides the obvious reasons \u2013 creating and supporting a better world and increasing your positive impact \u2013 it has many benefits for your business as well. People want to work for, buy from, and invest in businesses they believe in. B Corp Certification is a powerful way to build credibility, trust, and value for your business. Especially now, in times of uncertainty, social disruption and climate crisis, the demand for purpose-driven and value-based companies increases. The benefits hold true for both B2C and B2B businesses, as explained in this Vogue Business article<\/a> about why more brands are pursuing B Corp certification.

When:\u00a0<\/strong>This is an easy one: NOW. Ok, I\u2019ll let you finish my story first, but seriously, start today, not tomorrow. Every small step in the right direction is a win! Plant the first seeds today, and positive change will follow. I promise.\u00a0

Now, the million-dollar question:\u00a0how<\/em>\u00a0to become a B Corp and where to start?\u00a0<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

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Getting from A to B Corp<\/p>\n<\/div>\n\n

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