{"id":4249611,"date":"2021-09-30T09:32:10","date_gmt":"2021-09-30T09:32:10","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/what-sitecores-acquisitions-mean-for-the-future-of-dxps\/"},"modified":"2021-09-30T09:32:10","modified_gmt":"2021-09-30T09:32:10","slug":"what-sitecores-acquisitions-mean-for-the-future-of-dxps","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/what-sitecores-acquisitions-mean-for-the-future-of-dxps\/","title":{"rendered":"What Sitecore\u2019s acquisitions mean for the future of DXPs"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhat Sitecore\u2019s acquisitions mean for the future of DXPs\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\t30 September 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\tReflektion, an AI-powered digital search platform, is the latest company Sitecore has acquired as part of its $1.2 billion growth plans<\/a>. It is the fourth this year, following Sitecore\u2019s acquisition of Four51, Boxever and Moosend, expanding its digital offer and accelerating its plan to deliver the first integrated, SaaS-based digital experience platform (DXP).\u00a0\t<\/h2><\/div><\/div>\n\n

The latest acquisition came as no surprise to DEPT\u00ae\u2019s technical experts, who have been closely following Sitecore\u2019s plans to future-ready its platform capabilities. Without doubt, digital disruption is on the horizon, but what do these acquisitions mean for Sitecore, and how will they impact the future direction of its solutions? We\u2019ve explored just that.<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

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The acquisitions<\/p>\n<\/div>\n\n

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\n\t\t\t\t\n\n\t\tReflektion<\/strong><\/a>: <\/strong>An AI-powered digital search platform designed to process huge datasets in order to understand, evaluate and predict patterns, context, and needs. The SaaS-based platform can detect trends in real-time, assisting companies in converting shoppers into buyers and driving customer engagement. Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. The platform can be leveraged across all aspects of the Sitecore DXP, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behaviour and product preferences.

Boxever<\/strong><\/a>: <\/strong>A customer data platform that combines data and AI to give brands the power to deliver smart and seamless digital experiences to customers. \u200b\u200bBoxever provides an interface for decisioning<\/a> and personalisation based on either bulk data transfer, static decision tables or via an API query. The graphical canvas allows marketers to create and experiment with customer data in real time and adapt the content delivered to them to make interactions more relevant and engaging.

Four51<\/strong><\/a>: <\/strong>A headless commerce platform for delivering modern B2B shopping experiences. The API-first, cloud-based architecture is highly customisable, giving businesses free rein over the UI of store fronts and omnichannel activity, creating a streamlined system to provide shopping solutions for even the most complex digital business processes.\u00a0

Moosend<\/strong><\/a>: <\/strong>A marketing automation platform that comes with a host of powerful capabilities and features that are intended to be highly simplistic in use, adopting a drag and drop interface rather than coding. The user-friendly interface means beginners can use this service to quickly build the most effective campaigns. The cloud-native, API-first platform powers targeted, revenue-enhancing campaigns tied to basket abandonment, product recommendation and promotions.
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