{"id":4249604,"date":"2021-10-11T10:42:41","date_gmt":"2021-10-11T10:42:41","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-tech-and-team-dynamics-keeping-brands-competitive\/"},"modified":"2021-10-11T10:42:41","modified_gmt":"2021-10-11T10:42:41","slug":"the-tech-and-team-dynamics-keeping-brands-competitive","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/the-tech-and-team-dynamics-keeping-brands-competitive\/","title":{"rendered":"The tech and team dynamics keeping brands competitive"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe tech and team dynamics keeping brands competitive\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tThomas Clayson\t\t
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\n\t\t\t\t\t11 October 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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Events of the last 18 months have triggered a societal shift in consumer behaviour. For the first time in recorded history, more than half of all customer interactions<\/a> are occurring in digital environments. This is triple the volume recorded in 2018. What\u2019s more, the leaders in enterprise technology that were already growing 2x faster than laggards pre-pandemic, are now speeding ahead 5x faster<\/a> after doubling down on effort and investment. Fuelled by rapidly changing customer demands and challenging market conditions, digital business has transformed, requiring new solutions and a new way of working. To remain competitive in this market, brands need to think, build and sell fast. Here\u2019s how.\u00a0
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Thinking fast: Importance of agility<\/p>\n<\/div>\n\n

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\n\t\t\t\t\n\n\t\tThe role of digital in our daily lives has been steadily increasing, but the pandemic has highlighted the velocity at which that change can occur, demonstrating the need to move fast in a rapidly changing environment. Think about the volume of bars and restaurants that implemented QR codes to minimise in-person interactions and therefore the spread of COVID-19. Each of these represents a touchpoint that the brand did not previously have with customers.\u00a0

It was impressive to witness how quickly these businesses reacted and implemented solutions, but although the pace was accelerated by the pandemic, these technologies and touchpoints were always going to come our way, and this trend must stay. Whether you are a restaurant owner trying to improve your customer experience in a pandemic, or an online retailer trying to compete with Amazon; fast fashion brands; or nimble, agile, tech-first startups. The market is showing no signs of slowing down. Businesses must think fast to stay competitive and innovate, especially in uncertain times.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t