{"id":4249593,"date":"2021-10-19T09:03:38","date_gmt":"2021-10-19T07:03:38","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/philips-takes-a-stand-for-body-hair-positivity-in-new-multigroomer-campaign\/"},"modified":"2021-10-19T08:10:53","modified_gmt":"2021-10-19T08:10:53","slug":"philips-takes-a-stand-for-body-hair-positivity-in-new-multigroomer-campaign","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/philips-takes-a-stand-for-body-hair-positivity-in-new-multigroomer-campaign\/","title":{"rendered":"Philips takes a stand for body hair positivity in new Multigroomer campaign"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPhilips takes a stand for body hair positivity in new Multigroomer campaign\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t19 October 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tPhilips has launched a new campaign to promote its most versatile Multigroomer. Under the claim \u201cAll in one for all you need\u201d, the campaign breaks with the homogenous look of the category that tends to feature clean-shaven men exclusively. The campaign caters to a wide, modern audience, introducing a fresh, inclusive take on male grooming through a versatile product. The work has been created by DEPT\u00ae in close collaboration with production partner, Wenneker<\/a>.
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