{"id":4249590,"date":"2021-10-21T07:20:19","date_gmt":"2021-10-21T05:20:19","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-is-a-certified-b-corporation\/"},"modified":"2026-05-15T10:18:53","modified_gmt":"2026-05-15T08:18:53","slug":"dept-is-a-certified-b-corporation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/dept-is-a-certified-b-corporation\/","title":{"rendered":"DEPT\u00ae is a Certified B Corporation"},"content":{"rendered":"
\n\t\n\t\t\n\t\t\t<\/mask><\/g><\/svg>\t\t\t\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\tDEPT\u00ae is a Certified B Corporation<\/h1>
\n\t\t\t\n\t\n\t
\n\t\tDimi Albers\t\t
\n\t\tChief Executive Officer\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\tOctober 21, 2021\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n\n\tWe aspire to be the best agency we can be, for the world. We are honored to take a big step forward in a journey that is only just beginning. Today, DEPT\u00ae becomes a Certified B Corporation\u00ae<\/a>.<\/p>\n\tB Corps <\/a>balance purpose and profit. We are legally required to consider the impact of our decisions on our workers, clients, governance, community and the environment. We are proud to join a community of leaders like Ben & Jerry\u2019s, Patagonia and Allbirds that are driving a global movement of using business as a force for good.

And we are proud to lead the way for the digital community. Personally, I believe that we must find more ways to use digital technologies as a key enabler for some of the biggest challenges of our times \u2013 from climate change to inequality. By using digital technology, we can help our clients to do better, build smarter and greener.\u00a0

<\/p><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t<\/div>\n\n\n\tDriven from the inside<\/h2>\n\tMostly, we are proud of this achievement because it was brought forth and carried out by Depsters. Because what started as a suggestion from a few Depsters turned into more than a year\u2019s worth of work by a team of over 40 colleagues.

While we\u2019ve always tried to operate as a good company, we had lots of work to do and improvements to make in order to become certified. And the B Corp\u2122 process is no joke! It\u2019s as rigorous as a financial audit, and you better damn well be transparent. There\u2019s no cheating the system.

B Corp\u2122 looks at everything your company is doing and assesses it across a number of categories, like sustainability, energy consumption, diversity, labor conditions, etc. This requires pulling together tons of information from across the organization and then outlining changes and improvements that need to be made.

But our B Corp\u2122 team came together, on top of their normal responsibilities, to lead the way, create what eventually became our DEPT\u00ae Impact strategy<\/a>, and complete the certification process.<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tOutside our agency borders<\/h2>\n\tIn addition to our people, we also chose to pursue B Corp\u2122 certification for the brands that we work with. We are lucky to work with a number of impact brands and non-profits who are focused on important issues, like Patagonia, the United Nations, Terra Neutra, Indigo Ag and Justdiggit to name a few.

Brands today are serving consumers who want to do business with companies that serve a purpose and are environmentally conscious. They need their agency partners to have more defined policies in these areas. B Corp\u2122 provides us with an independent auditor and a framework to manage, assess and improve our impact and ensure we are accountable to the brands that we work with.<\/p><\/div>\n\t\n\t<\/div>\n\n\n\tIt\u2019s just the beginning<\/h2>\n\tBecoming certified is not the end goal of our journey. The minimum B Corp\u2122 assessment score to achieve certification is an 80, and we scored 10% above that. Although we are proud of that score, it leaves plenty of room for improvement.

But, together with our team and with the B Corp\u2122 organization, we will keep finding ways to increase our positive impact and use our business as a force for good. We believe this is our responsibility. Therefore, with our new journey as a certified B Corp, we are focused on the following initiatives for next year:<\/p>\n\n\t
  • We will protect the climate<\/strong>: we are carbon neutral today and want to be carbon negative by the end of 2023. We\u2019re actively working on reducing our CO2<\/sub> emissions, and we compensate for the footprint that is left. We offset our carbon footprint via partner Terra Neutra by investing in one of their projects in Kenya: the Hifadhi Livelihoods Cookstoves projects in Embu and Tharaka Nithi Counties.<\/li>
  • We will accelerate responsible production & consumption<\/strong> via the work we do for our clients: in 2023, projects with a positive social or environmental impact will compose more than 15% of our total revenue. In 2020, nearly 9% of our revenue came from more impact projects, including work with sustainable fashion brand hessnatur, Ireland\u2019s Health Service Executive (HSE) COVID-19 tracker app, Honig\u2019s charitable Live Eet virtual event to support the Dutch Foodbank, Justdiggit\u2019s digital marketplace linking donors to African farmers, and Terra Neutra\u2019s ClearSky carbon positivity app.<\/li>
  • We will be a diverse, equal and inclusive organization<\/strong>: by 2023 our workforce will be a solid representation of society at large and more than 40% of our managers will be female or nonbinary.\u00a0 As part of our DE&I efforts in 2020, we piloted two new initiatives that we rolled out globally in 2021: faceless recruitment and adding more demographic information to our employee satisfaction monitoring that will help us measure our progress in achieving our DE&I goals. Other focus areas include: reviewing our equal pay policies to lessen our gender pay gap and the launch of a global diversity calendar.<\/li><\/ul>\n\nOver the last year, so many Depsters have worked hard to champion this cause, strongly driven by the combination of creating great work for clients and making a positive impact on the world. I\u2019d like to thank everyone on our B Corp\u2122 team as we reach this milestone, and invite all Depsters to celebrate that we are part of a company helping, one small step at a time, to build a more inclusive, sustainable economy.

    Together we will reduce our footprint, create impactful work for and with our clients, and create a culture of diversity, equity and inclusion: a place where everybody feels welcome. Because, in the end, a sustainable future is ours to create.

    <\/p>\n<\/div>\n\t\n\t<\/div>\n\n
    \n\tON OUR MIND<\/span><\/h2>\n\tVIEW ALL INSIGHTS<\/a>\n\t\n\t\t\n\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t\t\t\"\"\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t
    \n\t\t
    \n\t\t\t
    \n\t\t\t\t<\/svg>\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t
      \n\t\t\t\t\n\t