{"id":4249512,"date":"2022-03-08T13:50:52","date_gmt":"2022-03-08T13:50:52","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/depts-view-of-industry-leading-dxps\/"},"modified":"2022-03-08T13:50:52","modified_gmt":"2022-03-08T13:50:52","slug":"depts-view-of-industry-leading-dxps","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/depts-view-of-industry-leading-dxps\/","title":{"rendered":"DEPT\u00ae\u2019s view of industry leading DXPs"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tDEPT\u00ae\u2019s view of industry leading DXPs\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\tFinding the right technology to power your digital business is critical to achieving your long-term goals and ambitions. But it\u2019s not always easy. The digital solution landscape is crowded; content management systems have evolved rapidly over the years, maturing into platforms that can power multi-faceted digital experiences, resulting in the rise of digital experience platforms (DXPs). Here\u2019s DEPT\u00ae\u2019s view of the leading DXPs on the market.\t<\/h2><\/div><\/div>\n\n

\n\t\t\tWhat is a DXP?\t<\/h2><\/div><\/div>\n\n

A DXP is a set of technologies that are tied together to help organisations power their customers\u2019 digital experiences. Content management is a big part of that, but a DXP can also cover data analytics, search, optimisation, marketing automation and e-commerce.\u00a0

Many DXP offerings derive from portals and web content management (WCM) systems. But driven by the demand for interoperability and integration with other technologies to support the customer experience (CX) strategy, they have evolved to unite all customer touchpoints: website; web application; app; billboards; customer portals; social media, and IoT devices. Through one system, marketers can craft compelling and seamless customer experiences.\u00a0<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n

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Market overview<\/p>\n<\/div>\n\n

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\n\t\t\t\t\n\n\t\tAs organisations pivot to embrace digital customer journeys that span multiple channels, the DXP solution landscape continues to evolve. Some of the trends that have influenced its latest evolution include:\t<\/p>\n\n\n\t\t01 Headless and composable architectures\t<\/h2>\n\n\n\t\tDriven by multi-experience delivery demands, a desire to build \u2018best-of-breed\u2019 solutions and a move towards the cloud<\/a>, headless architectures, including CMSes<\/a>, have continued to disrupt the DXP market.\u00a0

This has fuelled an increase in the uptake of composable architectures<\/a>, and the current proportion of organisations assembling DXPs from multiple components is roughly equal to those choosing to utilise a more \u2018monolithic\u2019 stack from a single vendor. Gartner predicts that in the near future, driven by the need for flexibility and agility, this will be more heavily weighted towards composable solutions.\t<\/p>\n\n\n\t\t02 Customer data platforms\t<\/h2>\n\n\n\t\tAs businesses\u2019 have increasingly started to recognise the value of having a 360\u00ba view of customer data and interactions, many DXP providers acquired specialist CDP (customer data platform<\/a>) solutions in 2021 in order to bolster their offerings and in turn, digital experiences.\t<\/p>\n\n\n\t\t03 Commerce acceleration \t<\/h2>\n\n\n\t\tThe pandemic fuelled a surge in digital commerce, with B2C and B2B companies launching new shopping solutions to meet customer needs, get access to first party data and open up new revenue streams. This led many DXP vendors to bolster and expand their commerce integrations to support customers in facilitating seamless interactions between buyers and sellers.\t<\/p>\n\n\n\t\t04 Low code tools\t<\/h2>\n\n\n\t\tFollowing the dramatic growth of low and no code tools in 2021, businesses are pushing DXP providers to provide low-code tools so that they can customise by writing a small amount of code, to accelerate innovation and decrease time to value.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t