{"id":4249452,"date":"2022-05-20T08:21:00","date_gmt":"2022-05-20T06:21:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/5-conversations-every-cmo-cto-should-have\/"},"modified":"2022-05-23T14:23:51","modified_gmt":"2022-05-23T12:23:51","slug":"5-conversations-every-cmo-cto-should-have","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/5-conversations-every-cmo-cto-should-have\/","title":{"rendered":"5 conversations every CMO & CTO should have"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\t5 conversations every CMO & CTO should have\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLizzie Powell\t\t
\n\t\tVP of Growth, Experience and Engineering\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t20 May 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\t\t\t\n\n\t\tTechnology and marketing functions have never been more intertwined. Digital innovation and marketing data have empowered both areas to produce better products and campaigns at scale.\u00a0\t<\/h2>\n\n\n\t\tHowever, it\u2019s a very different story when it comes to the teams that make up marketing and engineering.\u00a0

With headlines like Marketers and Engineers: Why Can’t We Just Get Along?<\/a>, it’s no surprise that these two teams don\u2019t always hold hands and sing Kumbaya.\u00a0

This tension is due to a few things, including inter-department culture, risk aversion, duties, and conflicting personalities.\u00a0

The relationship and silo between marketing and engineering are exactly why leadership, namely CMOs and CTOs, should create a working relationship.\u00a0

The best place to start?

Conversations around teamwork, resourcing, and priorities.\u00a0\u00a0

Here are a few crucial conversations that marketing and engineering leaders should have to unify their teams and create a culture of collaboration.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t