{"id":4249322,"date":"2022-10-20T14:27:18","date_gmt":"2022-10-20T12:27:18","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-future-of-retail-is-phygital\/"},"modified":"2022-10-20T14:27:18","modified_gmt":"2022-10-20T12:27:18","slug":"the-future-of-retail-is-phygital","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/the-future-of-retail-is-phygital\/","title":{"rendered":"The future of retail is phygital"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe future of retail is phygital\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tIsabel Perry\t\t
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\n\t\t\t\t\t20 October 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tBricks-and-mortar retail is a thing of the past. Think again.\u00a0\t<\/h2><\/div><\/div>\n\n
\n\t\tJust as we thought physical stores were on the decline, more and more e-commerce brands are popping up on our high streets. It\u2019s not surprising, as in August 2022, online accounted for only 24.2%<\/a> of all retail sales in the UK, compared with a record 37.8% in January 2021; suggesting that shoppers are heading back to the high street for good.\u00a0

And brands are taking notice. This month, Deliveroo opened its first physical store \u2018Deliveroo Hop\u2019 on Oxford Street in London, adapting its dark store model to a \u201cphygital\u201d concept. A move that has surprised many, but with strong data backing them up, it\u2019s not surprising to see why Deliveroo has taken the plunge. We\u2019ll delve into this more later on.

It\u2019s becoming apparent that physical and digital retail can no longer be siloed. With online retail sales struggling and it becoming a top priority to connect with customers more meaningfully, you can see why blending the two worlds is moving up the agenda.\u00a0

So what does the future look like for retailers? It\u2019s time to get phygital, let\u2019s explore.
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