{"id":4249284,"date":"2022-11-18T17:34:51","date_gmt":"2022-11-18T15:34:51","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/craig-david-francis-bourgeois-discuss-all-things-train-in-latest-trainline-campaign\/"},"modified":"2022-11-18T17:34:51","modified_gmt":"2022-11-18T15:34:51","slug":"craig-david-francis-bourgeois-discuss-all-things-train-in-latest-trainline-campaign","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/craig-david-francis-bourgeois-discuss-all-things-train-in-latest-trainline-campaign\/","title":{"rendered":"Craig David & Francis Bourgeois discuss all things \u2018train\u2019 in latest Trainline campaign"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tCraig David & Francis Bourgeois discuss all things \u2018train\u2019 in latest Trainline campaign\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tVP of Marketing, EMEA\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t18 November 2022\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t
\n\t\t\n\t\tI Came By Train\t<\/h2>\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tInternational digital rail and coach technology platform Trainline and DEPT\u00ae have launched the social campaign for Trainline\u2019s Better Days (I Came By Train)<\/em>, featuring British singer-songwriter Craig David and the internet\u2019s favourite trainspotter, Francis Bourgeois.

The release of the new song, marked the start of the brand\u2019s I Came By Train movement, which raises awareness of the environmental benefits of rail and encourages pride in choosing to travel by train. Cars and planes create 58% of the UK\u2019s transport CO2 emissions, whereas the entire rail network adds up to just 1.5%.

DEPT\u00ae\u2019s multi-channel content delves into the meaning and inspiration behind the song, amplifying the campaign\u2019s sustainability message across YouTube, Instagram and TikTok with the help of a number of chosen online content creators, to rally the\u00a0 cry for UK travel – with the overall objective to encourage more journeys by train, irrespective of where they are booked or which train operator is taken.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t