{"id":4248972,"date":"2023-08-03T11:09:33","date_gmt":"2023-08-03T09:09:33","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/its-time-to-take-a-combined-approach-to-brand-and-cx\/"},"modified":"2024-10-07T13:11:49","modified_gmt":"2024-10-07T11:11:49","slug":"its-time-to-take-a-combined-approach-to-brand-and-cx","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/its-time-to-take-a-combined-approach-to-brand-and-cx\/","title":{"rendered":"It\u2019s time to take a combined approach to brand and CX"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tIt\u2019s time to take a combined approach to brand and CX\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tAlexandra Moorhouse\t\t
\n\t\tMarketing Director, UK&I\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t3 August 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tYour brand<\/strong> is your logo, values, and promise\u2013how you perceive yourself and your strategy to create that perception.

Your customer experience (CX)<\/strong> is how you deliver on those perceptions through interactions.\u00a0\u00a0

Traditionally, companies practice brand and CX across two different departments\u2013with little overlap. But why are these two areas often siloed when they depend so much on one another?\u00a0
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\n\t\tBrands that deliver high-value customer experiences are far more likely to gain greater customer loyalty, according to Gartner<\/a>. And cross-departmental collaboration on CX is becoming increasingly important<\/a> for marketers as CX outcomes are proven to diminish when brands take a siloed approach. Integrating brand and CX creates meaningful and memorable experiences, helping you gain and maintain loyal customers.\u00a0

So why aren\u2019t more brands challenging the rules around brand and CX?
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