{"id":4248953,"date":"2023-08-16T13:10:35","date_gmt":"2023-08-16T11:10:35","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/embracing-creative-automation-for-scaling-asset-creation\/"},"modified":"2024-10-07T13:11:11","modified_gmt":"2024-10-07T11:11:11","slug":"embracing-creative-automation-for-scaling-asset-creation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/embracing-creative-automation-for-scaling-asset-creation\/","title":{"rendered":"Embracing creative automation for scaling asset creation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tEmbracing creative automation for scaling asset creation\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tLauren Chester\t\t
\n\t\tDirector of Tech Projects\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t16 August 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tJust Eat Takeaway.com (JET) is one of the world\u2019s leading online food and convenience ordering and delivery companies \u2014 operating in more than 17 markets across the globe, with upwards of 692,000 food partners, and a user base that spans over 20 languages.\u00a0

This global brand depends on connecting with its customers at a local level, delivering effective messaging and creative that\u2019s relevant to each market\u2019s culture and cuisine. Together, JET and DEPT\u00ae have developed thousands of creative assets over the years, but faced with economic pressures, JET needed to increase the efficiency and effectiveness of its asset production.\u00a0\u00a0

Enter Project Sundae<\/a>: our solution to JET\u2019s problem that utilises creative automation technology to automate the ongoing production of tens of thousands of individual assets, tailored to each markets\u2019 unique needs.\u00a0
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\n\t\t\n\t\tScaling creativity at a new level\t<\/h2>\n\t\t\t\t\t
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\n\t\tIt\u2019s no secret that the rise of AI has put pressure on creatives \u2014 drumming up feelings of both fear and excitement as the impact of automation on the creative economy has yet to make itself clear. But one thing is certain: The creative industry is growing, and expected to account for 10% of global GDP by 2030.\u00a0

Now is the time for marketers to follow the lead of top brands \u2014 including DEPT\u00ae clients<\/a> such as Spotify, Philips, Just Eat Takeaway, and eBay \u2014 and embrace the intersection of creativity and technology with creative automation in order to stay ahead. Allowing emerging technologies like AI and automation tools to assist in asset creation unlocks the potential for marketing and creative leaders to deliver greater personalisation, conserve more time for human creativity, and open unprecedented opportunities to grow and scale at a global level.\u00a0

Creative automation sits at the centre of DEPT\u00ae\u2019s capabilities: intertwining the incredible thoughts and experiences of humans with the unparalleled output capabilities of tech to streamline production and augment the creative process so that the best ideas take shape faster. With our Lightspeed tool \u2014 a feature of our ADA by DEPT\u00ae<\/a> proprietary platform, and our in-house martech consultancy team, brands can tap into DEPT\u00ae\u2019s proprietary technology enabling the delivery of creative assets at scale and dynamic advertising.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t