{"id":4248944,"date":"2023-08-18T13:57:57","date_gmt":"2023-08-18T11:57:57","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/what-weve-learned-from-one-year-of-amazon-marketing-cloud\/"},"modified":"2024-10-07T13:10:56","modified_gmt":"2024-10-07T11:10:56","slug":"what-weve-learned-from-one-year-of-amazon-marketing-cloud","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/what-weve-learned-from-one-year-of-amazon-marketing-cloud\/","title":{"rendered":"What we\u2019ve learned from one year of Amazon Marketing Cloud"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhat we\u2019ve learned from one year of Amazon Marketing Cloud\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tJakob Kruh\u00f6ffer\t\t
\n\t\tBusiness Development Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t18 August 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tFor the first time, advertisers on Amazon have access to data about the entire customer journey. Amazon Marketing Cloud (AMC)<\/a> offers insights into how, when and in what order shoppers are coming into contact with different campaigns – a revolutionary development in advertising strategising.\u00a0

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\n\t\t\n\t\tFive key takeaways\t<\/h2>\n\t\t\t\t\t
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\n\t\tOur retail media team has spent the past year getting acclimated with AMC, testing out different queries and determining exactly what helps clients meet different business objectives.

With one year of working with AMC in the books, we have discovered a few universally applicable themes. They have allowed us to gain a holistic understanding of shopper behavior that helps us optimise advertising strategies and drive sales. Here are five of our key takeaways from our team\u2019s collective efforts.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t