{"id":4248932,"date":"2023-08-30T12:18:09","date_gmt":"2023-08-30T10:18:09","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/growth-marketing-report-spotlight-on-the-retail-industry\/"},"modified":"2024-10-07T13:10:25","modified_gmt":"2024-10-07T11:10:25","slug":"growth-marketing-report-spotlight-on-the-retail-industry","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/growth-marketing-report-spotlight-on-the-retail-industry\/","title":{"rendered":"Growth Marketing Report: Spotlight on the retail industry"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tGrowth Marketing Report: Spotlight on the retail industry\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tMolly Deaville\t\t
\n\t\tVP of Media, UKI\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t30 August 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tThis year, DEPT\u00ae surveyed 150 retail and e-commerce marketing leaders from companies ranging from $100 million in revenue to over $1 billion for the Growth Marketing Report. <\/a>

What did we uncover? 40% of retail marketers grasp the concept of growth marketing, but that leaves 60% who still focus only on performance marketing.

Of the 40% that grasp the concept of growth marketing\u2014only 14% have implemented a growth marketing mindset within their organisations (compared to 37% last year). This creates a strong competitive advantage for companies willing to adopt a broader view of marketing by incorporating mid and top-funnel activities and growth drivers. \t<\/p><\/div>\n\n
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\n\t\t\n\t\tWhy is the growth mindset so low, you ask?\t<\/h2>\n\t\t\t\t\t
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\n\t\tWith a challenging economy and retail market shifts, brands are reducing investment in growth and only focusing on bottom-of-the-funnel marketing. Only 20% of these marketers are putting their digital dollars into all three growth drivers: Strategy and Planning, Data and Analytics, and Creative.

Here’s where DEPT\u00ae can drive your strategy forward to accelerate revenue while other brands are stalling. Our vertical research is unlocking growth during economic uncertainty. We want to help you develop forward-thinking future planning that’ll bring exponential growth and long-term success. We’ll break it all down for you\u2014how you can drive growth during a recession.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t