{"id":4248894,"date":"2023-09-29T09:48:45","date_gmt":"2023-09-29T07:48:45","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-2023-growth-marketing-report-deep-dive-tech-edition\/"},"modified":"2024-10-07T13:09:04","modified_gmt":"2024-10-07T11:09:04","slug":"the-2023-growth-marketing-report-deep-dive-tech-edition","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/the-2023-growth-marketing-report-deep-dive-tech-edition\/","title":{"rendered":"The 2023 growth marketing report deep dive: tech edition"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a>\n\t\tThe 2023 growth marketing report deep dive: tech edition\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tSam Huston\t\t
\n\t\tCSO of Growth, Americas\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t29 September 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tIt\u2019s no secret that the tech industry has had a tough time over the last year-plus. After a tumultuous 2022, a year marked by significant layoffs and investment pullback, technology businesses have continued to maneuver through a shifting market and uncertain economic climate.

While organisations as a whole must grapple with this challenging and rapidly evolving landscape, tech marketing teams face increased pressure to perform, stand out from competition, and deliver extraordinary experiences for their customers \u2014 all while dealing with decreased budgets and high ROI expectations.\u00a0\t<\/p><\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tFor our annual Growth Marketing Report<\/a>, DEPT\u00ae surveyed 150 technology marketing leaders, from companies with revenue ranging from $100 million to over $1 billion, to get inside the heads of those who are actively navigating this tricky environment. What we discovered is that tech marketers may be missing out on significant opportunities to amplify their brands, provide value to their customers, and remain relevant long-term.\u00a0

Let\u2019s delve into the state of digital marketing within the technology sector and five ways marketing leaders can drive organisational transformation by prioritising growth marketing practices as they round out the year and plan for 2024.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t