{"id":4248829,"date":"2024-12-19T18:26:00","date_gmt":"2024-12-19T16:26:00","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/whats-next-influencer-marketing-in-2024\/"},"modified":"2025-04-03T22:41:38","modified_gmt":"2025-04-03T20:41:38","slug":"whats-next-influencer-marketing-in-2024","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/whats-next-influencer-marketing-in-2024\/","title":{"rendered":"What\u2019s next: Influencer marketing in 2024"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWhat\u2019s next: Influencer marketing in 2024\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tSalom\u00e9 Rijnders\t\t
\n\t\tBusiness Lead Influencer Marketing\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t19 December 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tThe following talk is from the DEPT\u00ae 2024 Trend forecast event. To see all our 2024 predictions, download the <\/em>2024 digital trends report<\/em><\/a>.\u00a0<\/em>\t<\/p><\/div>\n\n
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\n\t\tWhat\u2019s next in influencer marketing is not just a tactical change. It’s the evolution of influencers’ role, the shifting balance towards creators, and the decisive impact of AI.

Altogether, this makes the currency of influence a major marketing investment. In 2024, 67%<\/a> of marketers will significantly increase their spending on influencers, and 23% will allocate almost half of their total budget to it.

To help you stand out in a sea of influencer campaigns, we\u2019ve identified six influencer marketing trends that will dominate 2024.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t