{"id":4248730,"date":"2024-06-28T11:38:35","date_gmt":"2024-06-28T09:38:35","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/navigating-the-complexities-of-retail-media-perspectives-from-medela\/"},"modified":"2024-10-07T13:02:38","modified_gmt":"2024-10-07T11:02:38","slug":"navigating-the-complexities-of-retail-media-perspectives-from-medela","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/navigating-the-complexities-of-retail-media-perspectives-from-medela\/","title":{"rendered":"Navigating the complexities of retail media: Perspectives from Medela"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tNavigating the complexities of retail media: Perspectives from Medela\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\t\t\t\t28 June 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tRetail media is rapidly becoming a non-negotiable, necessary component of brands\u2019 advertising strategies\u2014soon to surpass TV advertising in its ability to build awareness, drive conversions, and acquire new-to-brand customers.

With the growing number of retail media networks, both global and local, brands have more opportunities than ever before to effectively reach their target audiences via this digital advertising medium.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tRetail media with Medela\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe DEPT\u00ae retail media team recently asked decision-makers from global brands what their questions and challenges are when it comes to this channel, and we weighed in with our own retail media insights.<\/a>

We also sat down with DEPT\u00ae client Medela to learn more about the brand’s perspective on retail media today and in the future.\u00a0

Medela is a Switzerland-based medical device company that is a global leader in research-based breast milk feeding and baby products, alongside healthcare solutions for hospitals in maternity, NICU, wound, and surgical care, as well as clinical education. DEPT\u00ae has partnered with Medela on digital marketing, including retail media, since 2021.\u00a0

Read on to hear from Karen Gutermann, Head of Digital & E-Commerce Marketing, Europe at Medela.

*Answers have been edited for clarity<\/em><\/strong>*
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