{"id":4248713,"date":"2024-08-02T13:34:58","date_gmt":"2024-08-02T11:34:58","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/"},"modified":"2024-10-07T13:02:03","modified_gmt":"2024-10-07T11:02:03","slug":"achieving-super-powered-personalisation-in-financial-services-with-cdps","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/","title":{"rendered":"Achieving super-powered personalisation in financial services with CDPs"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tAchieving super-powered personalisation in financial services with CDPs\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/07\/bfsi-cdps.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/07\/Matt-Lacey-150x150.jpg\"\n\t\t\talt=\"Matt Lacey\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMatt Lacey\t\t<br \/>\n\t\tDirector of Data, CRO &amp; Insights\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t2 August 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tLet\u2019s talk about Iron Man\u2014or, more specifically, JARVIS, the assistant that\u2019s always in his ear.\u00a0<br><br>Short for Just A Rather Very Intelligent System, Marvel\u2019s depiction of JARVIS represents a serious upgrade from his original, human namesake: This JARVIS is powered by AI.<br><br>Like Iron Man, in the Age of AI, businesses within the banking, financial services, and insurance (BFSI) industry are getting their own, newer, better JARVIS.\u00a0<br><br>The customer management tools once known as <a href=\"https:\/\/www.deptagency.com\/en-nl\/insight\/crm-vs-cdp-vs-dmp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Data Platforms<\/a> are quickly evolving into something much more sophisticated and powerful\u2014something that will prove invaluable to businesses as delivering on the promise of hyper-personalisation becomes the name of the game.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 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fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"video video__type--youtube block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"youtube\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"false\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/www.youtube-nocookie.com\/embed\/EfmVRQjoNcY?origin=https:\/\/plyr.io&#038;iv_load_policy=3&#038;autoplay=1&#038;modestbranding=1&#038;playsinline=1&#038;showinfo=0&#038;rel=0&#038;enablejsapi=1&#038;controls=0&#038;loop=0\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"YouTube video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tThe need for personalisation\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<em>Faced with the threat of imminent global destruction, JARVIS\u2019s upgrade couldn\u2019t have come at a better time for Iron Man and the rest of Marvel\u2019s Avengers.\u00a0<\/em><br><br><em>With the BFSI industry standing on the threshold of its own defining transformation, CDPs likewise represent a valuable asset in preserving humanity\u2014or, rather, preserving the human relationships that have long characterised the industry.<\/em>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAs part of the <a href=\"https:\/\/www.deptagency.com\/en-nl\/downloads\/the-next-wave-of-digital-transformation-for-banking-financial-services-data-ai-and-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">next wave of digital transformation<\/a>, businesses within the BFSI industry need to strike a balance by humanising digital interactions. This means moving away from simply delivering your products via a digital funnel and instead focusing on the bigger context and the outcomes your customers want to achieve.\u00a0<br><br>How <em>do<\/em> you discover what your customers want to achieve? The go-to answer among customer experience experts within the BFSI industry has long been a good ol\u2019 fashioned customer survey. However, the challenges of customer surveys have been well documented. \t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>On average, just <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/five-ways-to-drive-experience-led-growth-in-banking\" target=\"_blank\" rel=\"noreferrer noopener\">7-10%<\/a> of a business\u2019s customer base will complete a survey.<\/li><li>Surveys are inherently limited by a specific set of questions. As a result, businesses will miss out on valuable customer feedback on topics not covered in the survey.<\/li><li>The one-off nature of surveys makes it exceptionally difficult for businesses to resolve issues proactively. Instead, they are forced to respond to issues as they happen.<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAccording to <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/five-ways-to-drive-experience-led-growth-in-banking\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>, leveraging an analytics-driven customer feedback system\u2014such as a CDP\u2014enables you to overcome these challenges and harness the power of data to dramatically improve personalisation within your business.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 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1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F&#038;text=Achieving%20super-powered%20personalisation%20in%20financial%20services%20with%20CDPs\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tPushing the bounds of personalised marketing\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<em>Iron Man\u2019s power comes from his robotic suit. But it\u2019s JARVIS\u2019 real-time feedback and recommendations that enhance that power and define Iron Man as a superhero.\u00a0\u00a0\u00a0<\/em><br><br><em>With an almost unmatched amount of first-party customer data at their disposal, businesses within the BFSI industry are in much the same position: They have the power to create highly effective customer personalisation, all that\u2019s missing is the added edge that comes from a CDP-driven insights.<\/em>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tCDPs consolidate and process customer data, including demographics, behaviour, and transactions, to create a single, unified customer view. This allows banks to understand each customer&#8217;s needs and behaviours to go a step beyond traditional marketing and interactions with the following:\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--onyxGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><strong>Creating informed product recommendations.<\/strong> By using a CDP to analyse customer data like browsing behaviour and credit card transaction histories, you can generate hyperpersonalised product recommendations. For example, a CDP for a bank could help create a set of informed credit card recommendations for customers based on their individual needs. This could take into account everything from their current salary and credit history to their shopping behaviour and saving habits.<\/li><li><strong>Optimising marketing and communication strategies.<\/strong> As mentioned, different generations have different preferences when it comes to communication channels. To target customers more effectively, you can use a CDP to segment customers according to the channels they frequent the most and personalise their individual customer journey even further.<\/li><li><strong>Enhancing cybersecurity and risk management. <\/strong>The rise of AI is a double-edged sword: Identity theft and identity fraud have <a href=\"https:\/\/www.thomsonreuters.com\/en-us\/posts\/government\/identity-theft-drivers\/\" target=\"_blank\" rel=\"noreferrer noopener\">increased<\/a> dramatically and, recently, Jamie Dimon, CEO of JP Morgan Chase, identified cybersecurity as the <a href=\"https:\/\/finance.yahoo.com\/news\/jpmorgan-jamie-dimon-cyber-security-threat-financial-system-111250198.html\" target=\"_blank\" rel=\"noreferrer noopener\">biggest threat<\/a> facing the financial services industry. Fortunately, a CDP can help you and your business detect fraud by monitoring customer transactions and behaviour for any abnormalities. Even more exciting, by harnessing the power of machine learning and AI, CDPs can also analyse historical data to perform fraud pattern analysis and provide insight into any vulnerabilities within your business.<\/li><\/ul><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIn these ways, the right CDP helps you increase the value of your customer offerings directly with hyperpersonalised benefits that can be realised in real-time.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div 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Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tEnhancing operational efficiency\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<em>It\u2019s with JARVIS assistance that Tony Stark runs the business behind Stark Industries, enabling him to spend more of his time protecting humanity as Iron Man.\u00a0<\/em><br><br><em>Likewise, CDPs boost the operational efficiency of financial and insurance-related organisations by automating data management tasks and facilitating predictive analytics, creating the opportunity for businesses to focus on a new era of innovative personalised customer offerings.<\/em>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMany organisations within BFSI, have cultivated the kind of distinguished reputation that can only come from a decades-long history. At the same time, longstanding institutions like these face a major roadblock as technology continues to advance: A lack of data hygiene and strategy.<br><br>In our experience, BFSI organisations excel at data collection. However, in order to leverage technology like AI, the quality of the data is key\u2014not just volume. According to <a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/industry\/banking\/document\/Accenture-Banking-Top-10-Trends-2024.pdf#zoom=40\" target=\"_blank\" rel=\"noreferrer noopener\">Accenture<\/a>, the success of Generative AI in banking is contingent on a strategy that puts focus on data strategy and cloud infrastructure.\u00a0<br><br>This is where CDPs can excel. They can improve data quality by deduplicating, validating, and cleaning data upon ingestion, which ensures high-quality data for marketing campaigns and other business operations. They also standardise data attributes for consistent use across different banking systems.<br><br>Most importantly, by creating unifying data and pulling together a comprehensive view of it, CDPs enable you and your business to:<br>\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><strong>Improve operational efficiency.<\/strong> By automating tasks like data integration, segmentation, and personalisation, CDPs can free up your team\u2019s time to focus on more complex tasks, such as advising customers or developing new products and services. In turn, you and your team can use the insight of a CDP to enhance your own capability. For example, by offering more informed and personalised financial advice.<\/li><li><strong>Predict customer churn.<\/strong> Using machine learning, CDPs can help you analyse customer behaviour to identify those who are likely to switch to a competitor. This enables you to target these customers accordingly, leveraging the more personalised offerings discussed in the previous section.<\/li><li><strong>Identify upselling and cross-selling opportunities<\/strong>. In addition to identifying potential customer churn, CDPs can also identify opportunities to sell additional products and services both by drawing upon customer data and by conducting cohort analysis. For example, a bank could segment those customers who are most likely to repay a loan and earmark them for additional services.<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' 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Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F&#038;text=Achieving%20super-powered%20personalisation%20in%20financial%20services%20with%20CDPs\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tA more intelligent path forward\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAs any Marvel aficionado already knows, JARVIS\u2019 role eventually evolves <em>far<\/em> beyond that of personal assistant to Iron Man. After being uploaded into his own android body, JARVIS becomes Vision, a superhero in his own right.<br><br>As CDPs continue their own evolution, it won\u2019t be long until they evolve into something new as well. It\u2019s not unrealistic for CDPs to be rebranded from \u201cCustomer Data Platforms\u201d to \u201cCustomer <em>Intelligence<\/em> Platforms.\u201d<br><br>By harnessing the power of CDPs, <a href=\"https:\/\/www.deptagency.com\/en-nl\/industry\/banking-finance-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\">banks and other financial institutions<\/a> can transcend basic customer interactions to achieve unprecedented levels of personalisation and operational efficiency.<br><br>Moreover, it\u2019s clear that in an increasingly AI-powered landscape, CDPs\u2014or, rather, <em>CIPs<\/em>\u2014will only become more and more critical in ensuring sustained loyalty and competitive advantage in the market.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Finsight%2Fachieving-super-powered-personalisation-in-financial-services-with-cdps%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/insight\/achieving-super-powered-personalisation-in-financial-services-with-cdps\/\"\n\t\t\t\tdata-share-title=\"Achieving super-powered personalisation in financial services with CDPs\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 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transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/insight\/dept-is-the-webby-agency-network-of-the-year\/\"\n\t\t\t\ttitle=\"DEPT\u00ae is the Webby Agency &amp; Network of the Year\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/webby-winners-dept-2026.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae is the Webby Agency &amp; Network of the Year\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae is the Webby Agency &amp; Network of the Year<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey 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universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"War Child selects DEPT\u00ae as strategic partner for digital transformation and doubling donation revenue\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>War Child selects DEPT\u00ae as strategic partner for digital transformation and doubling donation revenue<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead 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shortlists\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae brings growth invention to the Webby shortlists<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4248714,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[39673],"insight-topics":[42358],"class_list":["post-4248713","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achieving super-powered personalisation in financial services with CDPs - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Customer Data Platforms are quickly evolving into something that will prove invaluable to financial 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