{"id":4248708,"date":"2024-08-07T19:00:12","date_gmt":"2024-08-07T17:00:12","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-user-search-is-evolving-heres-what-it-means-for-brands\/"},"modified":"2025-11-26T16:41:18","modified_gmt":"2025-11-26T14:41:18","slug":"how-user-search-is-evolving-heres-what-it-means-for-brands","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-nl\/insight\/how-user-search-is-evolving-heres-what-it-means-for-brands\/","title":{"rendered":"How user search is evolving: here’s what it means for brands"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow user search is evolving: here’s what it means for brands\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tErwin Bossers\t\t
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\n\t\t\t\t\t7 August 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tToday, people spend only 9% of their screen time on the open web\u2014www sites organized by Google search.\u00a0

The bigger portion of their attention now goes to alternative ecosystems or islands\u2014social media platforms and marketplaces where people search and discover information, opinions, and products.

The catch: These islands are designed to keep users tightly within their borders. With messaging, payment, and shopping functionalities in one place, there is less need for search engines.\u00a0

For any brand that relies on being discovered via search, it\u2019s time to act. In some cases, business models need to be completely reimagined to fit the new rules of the internet.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t