{"id":4429336,"date":"2026-05-05T10:22:53","date_gmt":"2026-05-05T08:22:53","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=event&#038;p=4429336"},"modified":"2026-05-06T13:46:36","modified_gmt":"2026-05-06T11:46:36","slug":"marketing-voor-machines-hoe-b2a-het-cmo-draaiboek-verandert","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-nl\/event\/marketing-voor-machines-hoe-b2a-het-cmo-draaiboek-verandert\/","title":{"rendered":"Marketing voor Machines: hoe B2A het CMO-draaiboek verandert"},"content":{"rendered":"<div class=\"block-event-intro is-title-bold is-title-uppercase\">\n\t<div\n\t\tclass=\"block-event-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-event-intro__badge is-badge-color-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M5.334 9.295a.569.569 0 0 1-.417-.172.569.569 0 0 1-.173-.418c0-.163.058-.302.173-.417a.568.568 0 0 1 .417-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .173.417.569.569 0 0 1-.173.418.569.569 0 0 1-.417.172Zm2.667 0a.569.569 0 0 1-.418-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .418-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .172.417.569.569 0 0 1-.172.418.569.569 0 0 1-.417.172Zm2.666 0a.569.569 0 0 1-.417-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .417-.173.57.57 0 0 1 .418.173.57.57 0 0 1 .172.417.57.57 0 0 1-.172.418.569.569 0 0 1-.418.172ZM3.54 14.333a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V4.205c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h.923V1.59h1.026V3h5.051V1.59h1V3h.923c.337 0 .622.117.855.35.234.233.35.518.35.855v8.923c0 .337-.116.622-.35.855a1.16 1.16 0 0 1-.855.35H3.54Zm0-1h8.923a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.14V6.871H3.334v6.256c0 .052.021.098.064.141.043.043.09.064.141.064Zm-.205-7.461h9.333V4.205a.196.196 0 0 0-.064-.14.196.196 0 0 0-.14-.065H3.538a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v1.667Z' fill='currentColor'\/><path d='M3.334 5.872h9.333V4.205a.196.196 0 0 0-.064-.14.196.196 0 0 0-.14-.065H3.538a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v1.667Zm0 0V4m2 5.295a.569.569 0 0 1-.417-.172.569.569 0 0 1-.173-.418c0-.163.058-.302.173-.417a.568.568 0 0 1 .417-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .173.417.569.569 0 0 1-.173.418.569.569 0 0 1-.417.172Zm2.667 0a.569.569 0 0 1-.418-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .418-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .172.417.569.569 0 0 1-.172.418.569.569 0 0 1-.417.172Zm2.666 0a.569.569 0 0 1-.417-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .417-.173.57.57 0 0 1 .418.173.57.57 0 0 1 .172.417.57.57 0 0 1-.172.418.569.569 0 0 1-.418.172ZM3.54 14.333a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V4.205c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h.923V1.59h1.026V3h5.051V1.59h1V3h.923c.337 0 .622.117.855.35.234.233.35.518.35.855v8.923c0 .337-.116.622-.35.855a1.16 1.16 0 0 1-.855.35H3.54Zm0-1h8.923a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.14V6.871H3.334v6.256c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tEvents\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t<p\tclass=\"text text-sans-48-92 block-event-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Marketing voor Machines: hoe B2A het CMO-draaiboek verandert<\/p>\n\t\t\t<div class=\"block-event-intro__spacer\"><\/div>\n\t\n\t<div class=\"block-event-intro__event-meta\" data-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\">\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Location<\/span>\n\t\t\t\tDEPT\u00ae Secret Garden\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Date<\/span>\n\t\t\t\tJune 25, 2026\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Time<\/span>\n\t\t\t\t15:00-16:00\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<img\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Cannes-Lions-2026-Adformatie-2-1920x1080-1.png\"\n\t\t\talt=\"\"\n\t\t\tclass=\"block-event-intro__featured-image\"\n\t\t\tdata-animation=\"scale-fade\">\n\t\n\t\t\t<div class=\"block-event-intro__banner\" data-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\">\n\t\t\t<div class=\"block-event-intro__banner-wrap\">\n\t\t\t\t<p\tclass=\"text text-sans-24\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Marketing voor Machines: hoe B2A het CMO-draaiboek verandert<\/p>\t\t\t\t<div class=\"block-event-intro__banner-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='11343b3c-79a0-4a38-8533-5edc22ba7599' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='20' height='20'><path fill='currentColor' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#11343b3c-79a0-4a38-8533-5edc22ba7599)'><path d='M10.002 9.888c.415 0 .77-.147 1.064-.443.294-.295.441-.65.441-1.064 0-.415-.147-.77-.442-1.064a1.455 1.455 0 0 0-1.066-.441c-.414 0-.769.147-1.063.443-.294.295-.442.65-.442 1.065 0 .414.148.769.443 1.063.296.294.65.441 1.065.441Zm-.001 6.374c1.63-1.46 2.878-2.86 3.743-4.2.864-1.34 1.297-2.514 1.297-3.521 0-1.52-.483-2.768-1.448-3.747-.965-.979-2.163-1.468-3.592-1.468-1.43 0-2.627.49-3.592 1.468-.965.979-1.448 2.227-1.448 3.747 0 1.007.432 2.181 1.297 3.521.865 1.34 2.113 2.74 3.743 4.2Zm0 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fill='#767676'\/><path d='M4.164 7.34h11.667V5.258a.244.244 0 0 0-.08-.176.245.245 0 0 0-.177-.08H4.421a.245.245 0 0 0-.177.08.245.245 0 0 0-.08.176v2.084Zm0 0V5.002m2.5 6.619a.711.711 0 0 1-.522-.216.71.71 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .215.521.71.71 0 0 1-.215.522.711.711 0 0 1-.522.216Zm3.333 0a.711.711 0 0 1-.521-.216.71.71 0 0 1-.216-.522.71.71 0 0 1 .216-.521.71.71 0 0 1 .521-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.522.216Zm3.334 0a.71.71 0 0 1-.522-.216.711.711 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .521.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.521.216Zm-8.91 6.298c-.421 0-.778-.146-1.07-.438a1.454 1.454 0 0 1-.437-1.069V5.257c0-.42.146-.777.438-1.069a1.454 1.454 0 0 1 1.069-.437h1.153V1.988h1.282v1.763h6.315V1.988h1.25v1.763h1.153c.421 0 .778.146 1.07.437.29.292.437.648.437 1.07V16.41c0 .421-.146.777-.438 1.07a1.454 1.454 0 0 1-1.069.437H4.421Zm0-1.25h11.153a.245.245 0 0 0 .177-.08.244.244 0 0 0 .08-.177v-7.82H4.164v7.82c0 .064.027.123.08.176.054.054.112.08.177.08Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>June 25, 2026\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='0a5deff0-496c-4e1f-8f23-733ec6ea8103' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='20' height='20'><path fill='currentColor' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#0a5deff0-496c-4e1f-8f23-733ec6ea8103)'><path d='m12.893 13.773.878-.878-3.147-3.148V5.834h-1.25v4.42l3.519 3.52ZM10 17.917a7.713 7.713 0 0 1-3.088-.623 7.996 7.996 0 0 1-2.514-1.692 7.996 7.996 0 0 1-1.692-2.513 7.705 7.705 0 0 1-.624-3.087c0-1.095.208-2.124.623-3.088A7.996 7.996 0 0 1 4.397 4.4 7.995 7.995 0 0 1 6.91 2.708a7.705 7.705 0 0 1 3.087-.624c1.095 0 2.124.208 3.088.623.963.416 1.801.98 2.514 1.692a7.994 7.994 0 0 1 1.693 2.513c.415.963.623 1.992.623 3.087a7.712 7.712 0 0 1-.623 3.088A7.997 7.997 0 0 1 15.6 15.6a7.997 7.997 0 0 1-2.513 1.693 7.705 7.705 0 0 1-3.087.623Zm0-1.25c1.847 0 3.42-.649 4.718-1.948 1.3-1.298 1.948-2.871 1.948-4.718 0-1.848-.649-3.42-1.948-4.72C13.42 3.984 11.846 3.335 10 3.335c-1.848 0-3.42.65-4.72 1.948C3.982 6.58 3.333 8.153 3.333 10c0 1.847.65 3.42 1.948 4.718C6.58 16.017 8.152 16.666 10 16.666Z' fill='currentColor' stroke='currentColor' stroke-width='0.25'\/><\/g><\/svg>15:00-16:00\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<a class=\"button-v2 text-sans-16 is-filled\" href=\"#register-form\">\n\t\t\t\tRegister\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-event-info js-block-event-info\">\n\t<div\n\t\tclass=\"block-event-info__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t<p\tclass=\"text text-sans-24 block-event-info__intro\"\n\t>Een invite-only sessie met Adformatie, waarin we verkennen hoe B2A het CMO-draaiboek fundamenteel herschrijft, in de DEPT\u00ae Secret Garden.<\/p>\n\t\t\n\t\t\t\t\t<div class=\"block-event-info__sub-events\">\n\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/maps.google.com?q=43.551698700103834,7.025557293252643\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\t\t\t\t\tclass=\"block-event-info__sub-event-item text-sans-16\"\n\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<b>Address<\/b>\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t\t5 Rdpt Duboys d&#8217;Angers, 06400 Cannes, France<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='14' height='14' viewBox='0 0 14 14' fill='none'><path d='m2.544 12.712-1.177-1.177 7.677-7.677-5.13-1.109.49-1.806 7.151 1.596 1.627 7.213-1.822.476-1.139-5.193-7.677 7.677Z' fill='currentColor'\/><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t<b>Date<\/b>\n\t\t\t\t\t\t\t\tJune 25, 2026\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t<b>Time<\/b>\n\t\t\t\t\t\t\t\t15:00-16:00\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div\n\t\t\t\tclass=\"block-event-info__map js-block-event-info-map\"\n\t\t\t\tdata-markers=\"[{&quot;lat&quot;:&quot;43.551698700103834&quot;,&quot;lon&quot;:&quot;7.025557293252643&quot;,&quot;label&quot;:&quot;5 Rdpt Duboys d&#039;Angers, 06400 Cannes, France&quot;}]\"\n\t\t\t><\/div>\n\n\t\t\t<div id=\"popup\" class=\"block-event-info__map-popup ol-popup\">\n\t\t\t\t<a href=\"#\" id=\"popup-closer\" class=\"ol-popup-closer\"><\/a>\n\t\t\t\t<div id=\"popup-content\" class=\"text-sans-14\"><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<div id=\"register-form\" class=\"block-event-info__form\">\n\t\t<div id=\"pardot-form\" class=\"pardot-form block-event-info__form-iframe\">\n\t<iframe\n\t\tid=\"pardot-form-6a13f69b538e4\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2026-05-04\/2f7rl8b\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >AI-ready zijn is geen toekomstvisie; het is een dagelijkse reeks keuzes.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Wat schaal je op? Waar trek je vandaag de stekker uit? En wat houd je bewust buiten bereik van een algoritme?<br><br>In deze sessie laten we de buzzwords voor wat ze zijn en kijken we naar de nieuwe realiteit: Business-to-Agent (B2A). De opkomst van AI-agents verandert de knoppen van je groeistrategie fundamenteel. Samen met een panel van toonaangevende CMO\u2019s duiken we in de praktijk: hoe verschuiven budgetten, hoe transformeren teams en hoe blijf je als merk relevant wanneer een algoritme de beslissingen van de consument be\u00efnvloedt, of zelfs volledig overneemt.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-title-block-carousel js-block-title-block-carousel\"\n\t\tdata-nav-aria-label=\"Item %d\"\n\t\tdata-nav-aria-active-label=\"Item %d (active)\"\n\tdata-animation=\"slide-fade\"\n\tdata-animation-target=\"inner-items\"\n\tdata-animation-delay=\"0.15\"\n\tdata-animation-stagger=\"0.15\"\n>\n\t<p\tclass=\"text text-sans-48 block-title-block-carousel__title js-block-title-block-carousel-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" ><strong>De drie pijlers van de sessie<\/strong><\/p><p\tclass=\"text text-sans-24 block-title-block-carousel__text js-block-title-block-carousel-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" ><br><br>Optimaliseren voor de machine: Hoe agent-driven journeys search, loyalty en performance herdefini\u00ebren wanneer je niet alleen aan mensen verkoopt, maar ook aan hun digitale assistenten.<br><br>Investeren in impact: Waar CMO\u2019s nu resoluut snijden in legacy-processen om ruimte te maken voor de groeimogelijkheden van morgen.<br><br>Human-centric AI operations: Hoe je een team bouwt dat de snelheid van AI omarmt, zonder de essentie en creatieve ziel van je merk te verliezen.<\/p>\n\t<div class=\"block-title-block-carousel__carousel js-block-title-block-carousel-carousel embla\">\n\t\t<div class=\"embla__container\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center 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block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/2-Cannes-Caroussel5.webp\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/2-Cannes-Caroussel6.webp\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/2-Cannes-Caroussel7.webp\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\n\t\t<div class=\"block-title-block-carousel__nav-controls embla__controls\">\n\t\t\t<div class=\"block-title-block-carousel__nav-dots embla__dots\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"left-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/Cannes-Lions-2026-Banner-3-1920x1080-1.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Jouw toegang tot de Secret Garden<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Als vrienden van Adfo ligt er een polsbandje voor de DEPT\u00ae Secret Garden voor je klaar. Dit is wat je kunt verwachten:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Echte gesprekken met merk- en industrieleiders. Vergeet de standaard panels; wij gaan voor eerlijke verhalen over AI-gedreven groei, nieuwe manieren van samenwerken en de toekomst van creativiteit.<\/li><li>Een plek die werkt. Ontworpen voor echte ontmoetingen, waardevolle connecties en tijd goed besteed, even weg van alle ruis. Pak een koffie, dwaal door de tuin, neem een kijkje in de studio of zoek een rustige hoek op om een goed gesprek voort te zetten.<\/li><li>Cannes must-haves. Een gecureerde selectie goodies en souvenirs in de DEPT\u00ae Souvenir Shop, geopend van 23 t\/m 25 juni tussen 12:00 en 13:00 uur.<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Het volledige programma vind je <a href=\"https:\/\/www.deptagency.com\/event\/cannes-lions-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":200,"featured_media":4429341,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4429357,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Cannes-Lions-2026-Ad-Forum-2-1080x1350-1.png"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_event_sub_events":"[{\"address\":\"5 Rdpt Duboys d'Angers, 06400 Cannes, France\",\"date\":\"June 25, 2026\",\"time\":\"15:00-16:00\",\"id\":\"item-rmf-0\",\"lat\":\"43.551698700103834\",\"lon\":\"7.025557293252643\"}]","footnotes":"","event_is_time_hidden_on_listing":false},"event-location":[],"event-tag":[],"speaker":[],"location":[],"person":[],"event-type":[],"class_list":["post-4429336","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"event_theme":"light","event_is_hidden_on_listing":false,"event_start":"","event_end":"","event_is_time_hidden_on_listing":false,"event_alternate_featured_image":"","event_mobile_featured_image":"","event_partners_multiselect":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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