{"id":4248027,"date":"2021-11-08T08:00:00","date_gmt":"2021-11-08T06:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/dept-optimizely-optimising-the-future\/"},"modified":"2021-11-08T08:00:00","modified_gmt":"2021-11-08T08:00:00","slug":"dept-optimizely-optimising-the-future","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/","title":{"rendered":"Optimising the Future"},"content":{"rendered":"\n\t
\n\t\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all events\t\t<\/span>\n\t\n<\/button>\n\t\tOptimising the Future\t<\/h1>\n\t\t
\n\t\t\t\n\t\tDate\t<\/p>\n\t\tDecember 09\t<\/p>\n\t\tFrom\t<\/p>\n\t\t14:00 – 16:30\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLive Stream\t<\/p>\t\t<\/div>\n\n\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\n\t\n\t
\n\t\tAlex Atzberger\t\t
\n\t\tCEO, Optimizely\n\t\t\t<\/div>\n<\/div>
\n\t\n\t
\n\t\t\t\t
\n\t\t\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tPhil Harvey\t\t
\n\t\tPrincipal Program Manager, Microsoft Research\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\n\t
\n\t\tMellissa Flowerdew-Clarke\t\t
\n\t\tMarketing Director UK, Dept\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tJonathan Whiteside\t\t
\n\t\tGlobal SVP, Technology and Engineering, DEPT\u00ae\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tElizabeth Gabster\t\t
\n\t\tDirector, Strategy & Value Consulting, Optimizely\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tCristian van Nispen\t\t
\n\t\tData Director, DEPT\u00ae\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tPhilipp Bruns\t\t
\n\t\tHead of Strategy & Innovation, Dept\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMarc Bohnes\t\t
\n\t\tProduct Management Director, Optimizely\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMarc Preusche\t\t
\n\t\tFounder & Partner, Dept \n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tCarolin Bornholdt\t\t
\n\t\tSenior Digital Business Consultant, Dept\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMarcel Amosse\t\t
\n\t\tDirector, Head of DXP DACH, Optimizely\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t<\/svg>\n\t\t\t\n\t\t\tDisplay all speakers\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\n\t\tJoin DEPT\u00ae and Optimizely for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.

From AI to B2B commerce, personalisation to the cookieless future, discover the strategies, capabilities and technology required to create the digital experiences your business needs and your customers want.

Join us on Thursday 9 December, 14:00 – 16:30 GMT.<\/strong>

Optimising the Future: CEO Interview<\/strong>
In this exclusive fireside chat, Optimizely’s CEO, Alex Atzberger and Dimi Albers, CEO at DEPT\u00ae, will share their views on how advancements in technology are shaping our collective digital future, and how the convergence of creativity, technology and data is helping organisations to accelerate their digital business.


Experimentation: the secret sauce to achieving optimal experiences<\/strong>
<\/em>Every business wants to connect with their customers on a meaningful, relevant level. But while personalisation strategies look great on paper, implementing, monitoring and measuring the success of them can be a challenge. In this conversation, data expert Cristian van Nispen and Elizabeth Gabster, Director, Strategy & Value Consulting at Optimizely, will share how ever-changing customer journeys require a robust, future-ready experimentation and optimisation solution.


Raising the game of B2B Commerce: complex doesn\u2019t have to mean boring<\/strong>
<\/em>B2B Commerce can be extremely complex. From long buying cycles to complicated requirements, regulatory compliance to price disruptions. But just because something is complex, doesn\u2019t mean it can\u2019t be slick, seamless and impactful. In this conversation, B2B Commerce expert Philipp Bruns and Optimizely\u2019s Product Management Director, Marc Bohnes, will share how B2B Commerce platforms are evolving to match the B2C customer experiences we\u2019ve all come to know and expect.


The shifting data landscape: are Customer Data Platforms the silver bullet?<\/strong>
Customer Data Platforms are increasingly becoming a fundamental element of the marketing tech stack, but how and when should you be using them, and how can they impact your user experience? In this conversation, Data and technology experts, Marc Preusche will discuss the future of CDPs and the role they play in our cookieless future, and discover Optimizely\u2019s vision for its recently acquired Zaius platform with Marcel Amosse, Director, Head of DXP DACH.


Data: humanity’s most important resource<\/strong>
Data is humanity\u2019s most important new resource. Data has the capacity to give us new insight into every aspect of our lives. Not only does it change what we know, but also how we know it. But harnessing that data in meaningful ways comes with its challenges. In this interview, Phil Harvey, co-author of\u00a0Data: A Guide to Humans<\/em>\u00a0and Principal Program Manager at Microsoft Research<\/strong>, will discuss how you can develop a business culture that accelerates your data practice, share the latest advancements in AI technology, and explain how empathy is the crucial factor in elevating our understanding of data.

By signing up to this event, you agree to your data being shared with Optimizely. Review privacy policy<\/a><\/em>
\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\n\t\tDate\t<\/p>\n\t\tDecember 09\t<\/p>\n\t\tFrom\t<\/p>\n\t\t14:00 – 16:30\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLive Stream\t<\/p>\t<\/div>\n<\/div>\n\n\n\t
<\/div>\n\t
<\/div>\n\n\t\t
\n\t\n\t\tOptimising the Future\t<\/h2>\n\t\tDate\t<\/p>\n\t\tDecember 09\t<\/p>\n\t\tFrom\t<\/p>\n\t\t14:00 – 16:30\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLive Stream\t<\/p><\/div><\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t
\n\t\t
\n\t\t<\/iframe>\n\t
\n\t
<\/div>\n\t
<\/div>\n<\/div><\/div>\t<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tMore Insights?\t<\/h2>\n\t\n\t\t\t\n\t\t\tView all Insights\t\t<\/span>\n\t\n<\/a>\n\t
\n\t\t\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tNEWS \u2022 Marjan Straathof\t<\/p>\n\t\tDEPT\u00ae is the Webby Agency & Network of the Year<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 In\u00eas Saraiva\t<\/p>\n\t\tWar Child selects DEPT\u00ae as strategic partner for digital transformation and doubling donation revenue<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tNEWS \u2022 Marjan Straathof\t<\/p>\n\t\tDEPT\u00ae brings growth invention to the Webby shortlists<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4248029,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_event_sub_events":"","footnotes":"","event_is_time_hidden_on_listing":false},"event-type":[42351],"event-tag":[],"event-location":[1158],"location":[],"speaker":[],"person":[],"class_list":["post-4248027","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"event_theme":"dark","event_is_hidden_on_listing":false,"event_start":"2021-12-09 14:00:00","event_end":"2021-12-09 16:30:00","event_is_time_hidden_on_listing":false,"event_alternate_featured_image":null,"event_mobile_featured_image":null,"event_partners_multiselect":null},"yoast_head":"\nOptimising the Future - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Join DEPT\u00ae and Optimizely on 9 Dec 2021 for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimising the Future - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Join DEPT\u00ae and Optimizely on 9 Dec 2021 for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-08T08:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Untitled-design-20.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"2400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/\",\"name\":\"Optimising the Future - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Untitled-design-20.png\",\"datePublished\":\"2021-11-08T06:00:00+00:00\",\"dateModified\":\"2021-11-08T08:00:00+00:00\",\"description\":\"Join DEPT\u00ae and Optimizely on 9 Dec 2021 for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Untitled-design-20.png\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Untitled-design-20.png\",\"width\":2400,\"height\":2400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/event\\\/dept-optimizely-optimising-the-future\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimising the Future\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Optimising the Future - DEPT\u00ae","description":"Join DEPT\u00ae and Optimizely on 9 Dec 2021 for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/","og_locale":"en_US","og_type":"article","og_title":"Optimising the Future - DEPT\u00ae","og_description":"Join DEPT\u00ae and Optimizely on 9 Dec 2021 for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.","og_url":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/","og_site_name":"DEPT\u00ae","article_modified_time":"2021-11-08T08:00:00+00:00","og_image":[{"width":2400,"height":2400,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Untitled-design-20.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/","url":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/","name":"Optimising the Future - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Untitled-design-20.png","datePublished":"2021-11-08T06:00:00+00:00","dateModified":"2021-11-08T08:00:00+00:00","description":"Join DEPT\u00ae and Optimizely on 9 Dec 2021 for an afternoon of thought-provoking discussions to inspire you on your digital journey in 2022 and beyond.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Untitled-design-20.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Untitled-design-20.png","width":2400,"height":2400},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-nl\/"},{"@type":"ListItem","position":2,"name":"Optimising the Future"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"}]}},"listingData":{"id":4248027,"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Untitled-design-20.png","imageAlt":"","url":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-optimizely-optimising-the-future\/","title":"Optimising the Future","location":"Live Stream","eventType":"DEPT\u00ae Talks","startDateTime":"9 Dec 2021 \u2192 2PM"},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/event\/4248027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/event\/4248027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/media\/4248029"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/media?parent=4248027"}],"wp:term":[{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/event-type?post=4248027"},{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/event-tag?post=4248027"},{"taxonomy":"event-location","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/event-location?post=4248027"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/location?post=4248027"},{"taxonomy":"speaker","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/speaker?post=4248027"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/person?post=4248027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}