{"id":4248009,"date":"2022-03-29T13:15:41","date_gmt":"2022-03-29T13:15:41","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/accelerate-growth-as-a-digital-first-brand\/"},"modified":"2022-03-29T13:15:41","modified_gmt":"2022-03-29T13:15:41","slug":"accelerate-growth-as-a-digital-first-brand","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-nl\/event\/accelerate-growth-as-a-digital-first-brand\/","title":{"rendered":"Accelerate growth as a digital-first brand"},"content":{"rendered":"\n\t
\n\t\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all events\t\t<\/span>\n\t\n<\/a>\n\t\tAccelerate growth as a digital-first brand\t<\/h1>\n\t\t
\n\t\t\t\n\t\tDate\t<\/p>\n\t\tMay 19\t<\/p>\n\t\tFrom\t<\/p>\n\t\t15:30 – 17:00\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLivestream\t<\/p>\t\t<\/div>\n\n\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t
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\n\t\tLizzie Powell\t\t
\n\t\tManaging Director – Design & Technology, DEPT\u00ae\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tAndy Todd\t\t
\n\t\tDirector Solution Architecture, adidas\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tSteven Foster\t\t
\n\t\tDirector of Transformation at London Marathon Events\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t
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\n\t\tOlga Kastelein\t\t
\n\t\tEuropean Manager of Digital Marketing at Nikon\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tBen Green\t\t
\n\t\tSolutions Director at Harwoods\n\t\t\t<\/div>\n<\/div>
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\n\t\tJonathan Whiteside\t\t
\n\t\tGlobal SVP, Technology and Engineering, DEPT\u00ae\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t<\/svg>\n\t\t\t\n\t\t\tDisplay all speakers\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\n\t\tClick here to access the event<\/a><\/strong>
Password<\/strong>: madebydept

After two years spent leveraging digital technologies to implement solutions to short-term, pandemic-fuelled challenges, brands have reverted to looking at the longer term digital picture. But the landscape is different. Consumers\u2019 digital maturity has accelerated, raising their expectations of brands; the gap between (some) digital natives and laggards has narrowed to create more competition, and the war on tech talent is fiercer than ever.\u00a0

Old tactics won\u2019t cut it to achieve commercial success in the new digital reality. Whether it’s about reducing costs, opening new revenue streams or creating new digital products, brands need a product development mindset to reach and exceed their goals.\u00a0

This DEPT\u00ae <\/strong>TALKS is for leaders who want to up their digital game to accelerate growth. Brands including adidas, Nikon, London Marathon Events and Harwoods will share how they\u2019re tackling challenges to achieve commercial success.\u00a0

KEY TAKEAWAYS<\/strong>

01 How leading brands are catapulting commercial success with a product mindset
02 Challenges and opportunities of becoming a tech-driven business
03 Dos and don’ts of working with digital agencies in the new digital reality\u00a0
04 How to break internal silos through digital collaboration and innovation

INTERVIEW \/ adidas\u2019 journey to becoming a digital-first machine<\/strong>
\u00a0<\/strong>
With its ambitious \u2018Own the Game\u2019 growth strategy, \u20ac1 billion digital transformation and a true innovation mindset, adidas is (rightly) put on a pedestal when analysing the product development approach. We\u2019ll discuss its impressive trajectory and journey to its current position.

DISCUSSION \/ The diversity of digital innovation adoption\u00a0<\/strong>

Nikon, London Marathon Events and Harwoods are each on a journey to put digital at the core of their business, but with a series of different drivers. From sporting events to buying cars and cameras online, they are embracing digital to lead the way in their industries, meet continually evolving customer demands and accelerate growth. We\u2019ll discuss their diverse adoption and implementation of digital technology to thrive in the new landscape.\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t
\n\t\t\n\t\tDate\t<\/p>\n\t\tMay 19\t<\/p>\n\t\tFrom\t<\/p>\n\t\t15:30 – 17:00\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLivestream\t<\/p>\t<\/div>\n<\/div>\n\n\n\t
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\n\t\n\t\tAccelerate growth as a digital-first brand\t<\/h2>\n\t\tDate\t<\/p>\n\t\tMay 19\t<\/p>\n\t\tFrom\t<\/p>\n\t\t15:30 – 17:00\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLivestream\t<\/p><\/div><\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t
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<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tAI TRANSFORMATION \u2022 Isabel Perry\t<\/p>\n\t\tFrom B2C to B2A: How AI is rewriting the rules of the customer journey<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 In\u00eas Saraiva\t<\/p>\n\t\tStokke appoints DEPT\u00ae as global lead creative agency<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\n\t\t\t
<\/div>\n\t\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\tBRAND & MEDIA \u2022 Marjan Straathof\t<\/p>\n\t\tDEPT\u00ae keert terug naar Cannes Lions 2026 met de Secret Garden, dit keer met Souvenir Shop<\/span>\t<\/h3>\n\t\n\t\t\t\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4248010,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_event_sub_events":"","footnotes":"","event_is_time_hidden_on_listing":false},"speaker":[],"event-tag":[],"event-type":[42351],"event-location":[39403],"person":[],"location":[],"class_list":["post-4248009","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"event_theme":"dark","event_is_hidden_on_listing":false,"event_start":"2022-05-19 15:30:00","event_end":"2022-05-19 17:00:00","event_is_time_hidden_on_listing":false,"event_alternate_featured_image":null,"event_mobile_featured_image":null,"event_partners_multiselect":null},"yoast_head":"\nAccelerate growth as a digital-first brand - 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