{"id":4247987,"date":"2023-03-01T17:57:29","date_gmt":"2023-03-01T15:57:29","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/dept-talks-the-power-of-content\/"},"modified":"2023-03-01T17:57:29","modified_gmt":"2023-03-01T15:57:29","slug":"dept-talks-the-power-of-content","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-talks-the-power-of-content\/","title":{"rendered":"The Power of Content"},"content":{"rendered":"\n\t
\n\t\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all events\t\t<\/span>\n\t\n<\/button>\n\t\tThe Power of Content\t<\/h1>\n\t\t
\n\t\t\t\n\t\tDate\t<\/p>\n\t\tApril 04\t<\/p>\n\t\tFrom\t<\/p>\n\t\t7:00 – 9:00\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLivestream\t<\/p>\t\t<\/div>\n\n\t\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t
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\n\t\tFranklin Schamhart\t\t
\n\t\tHead of Design at DEPT\u00ae\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tHeleen Hidskes\t\t
\n\t\tHead of Strategy at DEPT\u00ae\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tIsaac Diepenhorst\t\t
\n\t\tLead Social & Content at bol.com\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t
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\n\t\tJanine Kaatee\t\t
\n\t\tGlobal PR & Communications Manager at Hunkem\u00f6ller\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tLuca Mascini\t\t
\n\t\tContent Creative at DEPT\u00ae\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMaarten van Es\t\t
\n\t\tSocial Media Manager at bol.com\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tRichard Burgess\t\t
\n\t\tGlobal Principal, Brand Digital & Social Media at Just Eat Takeaway\n\t\t\t<\/div>\n<\/div>
\n\t\t\t\n\t\n\t
\n\t\tSalom\u00e9 Rijnders\t\t
\n\t\tBusiness Lead Influencer Marketing at DEPT\u00ae\n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t\n\t<\/svg>\n\t\t\t\n\t\t\tDisplay all speakers\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\n\t\tEvery minute there are 46,740 photos posted on Instagram, 156 million emails written and 2,500 new videos uploaded to Youtube. Content is king and always evolving: the creator economy is expanding (50 million people<\/a> identify as content creators), AI-generated content is increasing (90% of all internet<\/a> content is expected to be produced by AI in 2026), and emerging platforms such as TikTok and Roblox require that brands interact with their target audience in new ways.

A strong content strategy and execution are now more important than ever. How can you ensure that you choose the right format for each channel, maintain consistency and recognition across all channels, and organize it all?
In short: As a brand, how do you create relevant content for the appropriate channel and stage in the customer journey, from the metaverse to marketplaces to your own website?

Program<\/strong>
\u2219 How bol.com is winning in social\u00a0
\u2219 Content at scale powered by tech and AI \u2013 with Just Eat Takeaway
\u2219 Influencer marketing: Every niche has its own face
\u2219 Bring your brand story to life with immersive content

View the full programme here.<\/a>

Sign up now and join us virtually on Tuesday April 4th from 9:00 to 11:00 CET for an inspiring session on the versatile power of content as an integral part of the customer experience.

Previously, we\u2019ve talked about the customer experience during DEPT\u00ae Talks: Next in CX. Rewatch the recording<\/a> and discover how to offer a consistent and distinctive experience throughout the entire customer journey.




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\n\t\t\n\t\tDate\t<\/p>\n\t\tApril 04\t<\/p>\n\t\tFrom\t<\/p>\n\t\t7:00 – 9:00\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLivestream\t<\/p>\t<\/div>\n<\/div>\n\n\n\t
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\n\t\n\t\tThe Power of Content\t<\/h2>\n\t\tDate\t<\/p>\n\t\tApril 04\t<\/p>\n\t\tFrom\t<\/p>\n\t\t7:00 – 9:00\t<\/p>\n\t\tWhere\t<\/p>\n\t\tLivestream\t<\/p><\/div><\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t
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<\/div>\n<\/div><\/div>\t<\/div>\n\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4247988,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_event_sub_events":"","footnotes":"","event_is_time_hidden_on_listing":false},"event-location":[39403],"event-tag":[],"event-type":[42351],"speaker":[41356,41352,41354,41396,41350,41355],"location":[],"person":[],"class_list":["post-4247987","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"event_theme":"dark","event_is_hidden_on_listing":false,"event_start":"2023-04-04 07:00:00","event_end":"2023-04-04 09:00:00","event_is_time_hidden_on_listing":false,"event_alternate_featured_image":null,"event_mobile_featured_image":null,"event_partners_multiselect":null},"yoast_head":"\nThe Power of Content - 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