{"id":4247952,"date":"2023-10-05T14:26:19","date_gmt":"2023-10-05T12:26:19","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/dept-growth-marketing-week-2023\/"},"modified":"2023-10-05T14:26:19","modified_gmt":"2023-10-05T12:26:19","slug":"dept-growth-marketing-week-2023","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-nl\/event\/dept-growth-marketing-week-2023\/","title":{"rendered":"DEPT\u00ae Growth Marketing Week 2023"},"content":{"rendered":"
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Join us IRL in London to gain the strategic marketing insights needed to drive business growth in 2024.\u00a0\t<\/p>\n\n
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\n\t\t\n\t\tWhat’s in store…\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn today\u2019s uncertain economy, marketers are under increasing pressure to save costs while driving growth; with leaders closely monitoring ROI while searching for the magic formula to succeed.\u00a0

Fortunately, marketing technology continues to accelerate at an unprecedented pace, and when leveraged effectively, offers strategic growth solutions to help you respond to market challenges and increase market share \u2013 even within a challenging environment.\u00a0

This is exactly what we\u2019ll be exploring throughout DEPT\u00ae Growth Marketing Week.

Register now to join our event live from London, and hear from industry leading experts about the latest trends and developments in growth marketing, including\u2026\u00a0

PANEL\u00a0
Synergy over silos: taking a unified approach to growth\u00a0<\/strong>

In a world with more channels and customer touchpoints than ever before, a truly<\/em> full funnel approach (blending the best of brand and performance strategies) is the key to providing a unified customer experience, maximising customer value, and increasing market share. But for too long, teams delivering on this have been siloed, stunting business growth as a result. In this session, we\u2019ll discuss how brands like Just Eat<\/strong>, eBay<\/strong>, Confused.com<\/strong> and Zoopla<\/strong> are replacing silos with synergy, combining creative, data, media and tech, to reach goals, reduce costs, and \u2013 ultimately \u2013 accelerate growth.\u00a0

KEYNOTE\u00a0
Beyond the SERP: turning search disruption into opportunity\u00a0<\/strong>

Few marketing tactics have undergone as significant a transformation as search. For the longest time, Google search was the gateway to the web, but times are changing. Younger audiences are discovering and researching products on more \u2018visual\u2019 platforms (we\u2019re looking at you, TikTok) while AI is elevating and humanising conversational search, meaning a solid SEO strategy is no longer enough to get noticed in the new digital landscape. Learn about the latest disruptions in search and how to turn them into opportunities to drive growth.\u00a0

BREAKOUT\u00a0
Content creation in a non-linear world\u00a0<\/strong>

Creativity and innovation don\u2019t happen in a vacuum. Humans work better in groups, and supported by the right technology and processes, their collective imagination can flourish. In this exclusive breakout session, we\u2019ll share our approach to operationalising creative production with technology to deliver assets at scale that support your media plans and owned channel activity; increasing efficiencies and freeing your team to reach new levels of creativity.\u00a0


Don\u2019t miss out on your chance to prepare for what\u2019s next in growth marketing.\u00a0

This event is part of the global DEPT\u00ae Growth Marketing Week \u2013 hosted in five major cities across the world. You can participate daily in different growth marketing topics via livestream. Check out this event page<\/a> for the complete overview and to register for additional talks<\/em>.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t