{"id":4367021,"date":"2025-10-31T18:15:11","date_gmt":"2025-10-31T16:15:11","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/bringing-a-41000-year-old-culture-back-to-life-through-gaming\/"},"modified":"2026-03-06T12:05:27","modified_gmt":"2026-03-06T10:05:27","slug":"bringing-a-41000-year-old-culture-back-to-life-through-gaming","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/bringing-a-41000-year-old-culture-back-to-life-through-gaming\/","title":{"rendered":"Bringing a 41,000-year-old culture back to life through gaming"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Nyiyaparli Widi<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Bringing a 41,000-year-old culture back to life through gaming<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Featured.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >For over 41,000 years, the Nyiyaparli people have called the rugged Pilbara region of Western Australia home. Their culture is among the oldest in the world. <br><br>And yet, with just eight fluent speakers remaining, the Nyiyaparli language is critically endangered.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Rather than dwelling on what was being lost, the Nyiyaparli Living Language Project (NLLP) was created to preserve Nyiyaparli and keep it alive forever.\u00a0<br><br>To make that vision a reality, we were humbled and proud to help Karlka Nyiyaparli Aboriginal Corporation RNTBC (custodians of the NLLP) and the Nyiyaparli community create <a href=\"https:\/\/nyiyaparli.live\/widi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nyiyaparli Widi<\/a> (\u201cWidi\u201d = \u201cGame\u201d). A mobile-first language-learning <a href=\"https:\/\/www.deptagency.com\/en-nl\/solutions\/tech-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">game<\/a> that immerses both young people and adults in their native landscape as they collect cultural items, complete educational quests, and learn everyday words along the way.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1132260571\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Community-led co-creation<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>From the beginning of our work, we understood that while this was precisely the kind of <a href=\"https:\/\/www.deptagency.com\/en-nl\/industry\/dept-impact\/\" target=\"_blank\" rel=\"noreferrer noopener\">impact-driven work<\/a> that aligns with our mission as a B Corp, good intentions wouldn&#8217;t be enough. Authentic cultural representation demands deep collaboration, not external interpretation.<br><br>To that end, we embedded ourselves within the Nyiyaparli community&#8217;s process. We worked hand in hand with the NLLP Cultural Working Group, senior language speakers, Nyiyaparli Rangers, and community members through multiple cultural workshops to ensure our approach was genuine.<br><br>Our game design choices reflected this collaboration and everything we learned from it.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-b-space\"\n\tdata-variant=\"three-up-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Animals-Action.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Tornado.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Tool-Action.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Location and geography: <\/strong>the layout of the game was built to reflect real, culturally significant places on Nyiyaparli country. Players would begin their journey at the Ngawanykurrana (14-Mile) stockyards camp on Palkarra (the Fortescue Marsh). From there, they explore other key locations from plains to wetlands, including:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Nyiyaparli Yurlu (Country)<\/li><li>Marnta (Chichester Ranges)<\/li><li>Kurtuwa (Ethel Creek Station)<\/li><li>Panpatina (Newman township)<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t><strong>Voice and language:<\/strong> all voice acting was performed by Nyiyaparli community members, both children and adults. Over three intensive recording days, and culturally supervised by a number of senior language speakers, the project team captured around 90 Nyiyaparli words, preserving the language and its natural rhythms and nuances.<\/p>\n<\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-b-space\"\n\tdata-variant=\"three-up-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Dictionary.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Map-Layout.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Fire-Art.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Art and music:<\/strong> the game&#8217;s visual identity was primarily created by DEPT\u00ae artists and producers, while Nyiyaparli Rangers created the song.\u00a0<br><br><strong>Cultural knowledge:<\/strong> rather than generic gameplay mechanics, we built culturally relevant interactions around collecting traditional items, learning about native plants and animals, and understanding the significance of cultural tools and practices.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"three-up-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Items.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Tools.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Yankurri.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Building an authentic experience<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Nyiyaparli Widi transforms players into \u201cjunior rangers,\u201d collecting unique cultural items and learning everyday Nyiyaparli words through immersive gameplay. Players earn Paathupaathu! (\u201cRespect!\u201d) points as they progress, unlocking new levels and cultural challenges.<br><br>Key features include:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Discovering and collecting authentic cultural artifacts<\/li><li>Learning language through contextual, in-game interactions<\/li><li>Exploring real cultural locations in Nyiyaparli Country<\/li><li>Unlocking culturally relevant power-ups and tools<\/li><li>Competing for high scores while building cultural knowledge<\/li><li>Replay mechanics that reveal hidden cultural treasures<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t><br>At the heart of the gaming experience is how these features come together to serve the larger cultural mission.\u00a0<br><br>During play, the game teaches new phrases and vocabulary in a way that sticks. However, at a much broader level, the game also helps inspire young people (and adults) to develop a connection to place, culture, and community.<\/p>\n<\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/Nyiyaparli-Widi-Respect-Points.webp\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Impact beyond the screen<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Nyiyaparli Widi is simultaneously an educational tool and a celebration of a vibrant language and culture. Above all else, however, it represents a cultural lifeline.\u00a0<br><br>For Nyiyaparli children, it offers a pathway to connect with their cultural heritage in a format that speaks to their digital-native upbringing. For the broader community, it ensures that precious cultural knowledge doesn&#8217;t disappear with the passing of elders.<br><br>It demonstrates how technology can serve indigenous communities when the process is truly collaborative. By centring community voices and cultural protocols throughout development, we created something that belongs to the Nyiyaparli people\u2014not something made about them.<br><br>Every time someone plays Nyiyaparli Widi, whether indigenous or non-indigenous, they are contributing to vital preservation efforts to keep the Nyiyaparli language alive forever.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4365632,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#2596BE","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4424535,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/nyiyaparli_widi_60_second_trailer_1920x1080_16x9_v1-1080p.mp4"},"footnotes":""},"client":[42873],"case-category":[42394,42384],"award":[],"case-industry":[42391,42400,42399],"person":[41599],"class_list":["post-4367021","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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