{"id":4366958,"date":"2025-11-18T14:23:08","date_gmt":"2025-11-18T12:23:08","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4366958"},"modified":"2026-03-06T12:41:02","modified_gmt":"2026-03-06T10:41:02","slug":"a-rebranding-that-celebrates-heritage","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/a-rebranding-that-celebrates-heritage\/","title":{"rendered":"A rebranding that celebrates heritage"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Raleigh<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A rebranding that celebrates heritage<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1107833718\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"75beea14\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"75beea14\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Round and round, rubber hits the ground. This is the story of Raleigh.\n\nSince 1887, we&#8217;ve been shaping streets with cultural icons, the Chopper, the Burner, who&#8217;s defined generations and captured the spirit of the times.\n\nA rebellious British icon, an authentic brand rooted in legacy, and built for today. It was time to reclaim our iconic status and revamp our legacy, setting the brand apart from competitors.\n\nFirst things first, establishing a fresh, new brand identity. We started by defining the design principles: playful, never rigid or boring; modern heritage, never outdated; rebellious, bold, and daring.\n\nWe modernized the logo, breathed new life into the iconic Heron symbol. We even built a custom grid system, flexible, functional, and unmistakably ours.\n\nOur fresh color palette draws inspiration from the past, and our typography blends our heritage with the present.\n\nIntroducing the Raleigh One, a centerpiece of our campaign, a new icon using the city as a canvas, an adventure through diverse communities and cultures, a journey through time, and a protagonist who takes us through the story of Raleigh. The bike becomes an extension of its rider, a symbol of freedom, power, and personality.\n\nThrough every shot, we bring this idea to life. Raleigh forever.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >At 138 years old, Raleigh (part of the Accell Group) is among the world&#8217;s oldest and best-known bike brands, a fixture of city streets before <em>and<\/em> after the automobile revolution.\u00a0<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >From the Burner to the iconic Chopper, Raleigh\u2019s bicycle designs have inspired a dedicated following among millions of cyclists. Even today, riders still gather to cruise on their favorite models, a fact that undoubtedly helped the Chopper earn a place on the list of British Design Icons alongside the Mini Cooper and the London phone booth.\u00a0<br><br>Nevertheless, as a heritage brand, Raleigh found itself pigeonholed by the past.<br><br>To help Raleigh embrace their legacy while positioning itself firmly in the present, we partnered together to introduce an entirely new brand system, complete with a fresh strategic positioning and a European campaign centered on the electric Raleigh ONE.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_white_background.png\"\n\t\t\t\t\talt=\"Raleigh brand logo with the establishment date 1887.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"seventy-thirty-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Choosing \u201cnow\u201d over \u201cnext\u201d<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The contemporary cycling market is loud, crowded, and increasingly homogeneous. Everyone&#8217;s chasing the same aesthetic, the same language, the same vision of a pedal-driven future.<br><br>Raleigh had a choice between chasing the same trends as everyone else and rebranding itself into something completely unrecognizable, or, conversely, doubling down on its heritage and risk looking as though its eye was more on the past than the future.\u00a0<br><br>However, we refused to accept the idea that Raleigh\u2019s heritage and its present were mutually exclusive. For us, the question wasn\u2019t about the decision to pursue one or the other, but rather about how to make that history relevant right now.<br><br>Working in close collaboration with Raleigh, we sought to uncover an identity that would move their brand forward while staying true to the DNA that had propelled them.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/Raleigh-ONE-Carousel-4x5-6.png\"\n\t\t\t\t\talt=\"A repeating pattern of intertwined black letter R&#039;s on a blue background.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/08\/Raleigh-ONE-Carousel-4x5-5.png\"\n\t\t\t\t\talt=\"Promotional graphic for Raleigh with the text &#039;Meet the New Icon&#039; on red background.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_OutdoorBillboard.webp\"\n\t\t\t\t\talt=\"Outdoor billboard for Raleigh bikes that reads &quot;FROM NOTTS TO THE WORLD&quot; next to a white bicycle.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Uncovering Raleigh\u2019s modern heritage<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>As a heritage cycling brand, Raleigh isn&#8217;t about the past or the future. It&#8217;s about the experience of moving through a city on two wheels; the feeling of living authentically in the present.\u00a0<br><br>In this way, we realised that Raleigh is a brand that chooses its own path.<br><br>That philosophy informed every aspect of Raleigh\u2019s transformation. The visual identity we created blends the old and the new seamlessly, with a style we called \u201cheritage.\u201d<br>\u00a0<br>We modernised the logo, bringing the iconic heron (a detail many brands would have quietly retired) back to prominence. The colour palette nods to history but pops on screen. Typography and visual language convey personality and boldness without abandoning recognisability.<br><br>The final result feels familiar, but not dusty. It&#8217;s fresh, but it doesn&#8217;t feel like it&#8217;s trying too hard.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_BusstopBillboard.webp\"\n\t\t\t\t\talt=\"Bus shelter advertisement for Raleigh bikes reading &quot;TWO WHEELS. FOREVER.&quot;\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Ads-3.png\"\n\t\t\t\t\talt=\"Five vertical advertisement graphics for Raleigh bikes with slogans and the established date 1887.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Bringing to life a dynamic campaign<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The centrepiece of the campaign that would debut Raleigh\u2019s refreshed identity was the Raleigh ONE e-bike. This new product perfectly encapsulated a brand inspired by legacy and deeply connected to the present.<br><br>For the launch of the Raleigh ONE, we worked with a talented team of external folks that we chose based on their ability to embrace the \u201cnow\u201d through their understanding of the current culture.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1108077161\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"b9525e93\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"b9525e93\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">The Raleigh One is here.\n\nHere to make his mark. Here to stand out.\n\nHere to rumble. Here to play.\n\nHere to be noticed.\n\nHere to honor its heritage.\n\nHere to cause trouble. Here for good.\n\nThis is the One. Raleigh forever.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"three-up-asset-two\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Our photographer, <a href=\"https:\/\/www.caskerssens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cas Kerssens<\/a>, shot the campaign by drawing his unique style, which combines motion techniques, dynamic framing, and strong narratives to create work that feels both cinematic and grounded.<\/li><li>Our director,\u00a0 <a href=\"https:\/\/www.instagram.com\/kelvinjoness\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Kelvin Jones,<\/a> applied his raw, emotional visual style to create a film that positioned the e-bike as something more than just a solution to an imaginary problem.<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>The final result follows the Raleigh ONE as it moves through neighbourhoods, styles, cultures, and eras, treating the city itself as a dynamic canvas and the bike as a participant in vibrant urban life.<\/p>\n<\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Man_on_white_Bike.webp\"\n\t\t\t\t\talt=\"Man on a white modern bicycle reflected in a puddle in front of a brick apartment building.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_BikeCloseUp.webp\"\n\t\t\t\t\talt=\"Close-up of a modern white Raleigh bicycle frame held by a person wearing a leather jacket.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_WomanSmile.webp\"\n\t\t\t\t\talt=\"Joyful woman in a zip-up sweater standing next to a bicycle in front of a garage.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space has-less-b-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_BussinesWoman.webp\"\n\t\t\t\t\talt=\"Woman in business attire riding a bicycle inside a warehouse with large industrial windows.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"left-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Featured_4_5.webp\"\n\t\t\t\t\talt=\"Two men on vintage Raleigh Chopper bicycles in an underground tunnel.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >The road ahead<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>This isn&#8217;t just a logo refresh with a few style guides. It&#8217;s a complete <a href=\"https:\/\/www.deptagency.com\/en-nl\/solutions\/brand-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand system<\/a> that extends the \u201cpresent tense\u201d positioning across all aspects of the brand, including how it looks, how it talks, and (of course) how it moves.\u00a0<br><br>By building this identity to scale while keeping it rooted firmly in specificity, we helped Raleigh position itself powerfully and consistently across every channel.<br><br>For a brand that&#8217;s been around for 138 years, it\u2019s a refresh that feels as distinctive as it feels honest. Not looking back. Not trying to predict the future. Just moving forward with character, confidence, and a clear sense of self.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space has-less-b-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_SocialMedia-1.png\"\n\t\t\t\t\talt=\"Montage of Raleigh bicycle marketing materials, including a social media post and brand visuals.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4366642,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4366646,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Raleigh_Featured_4_5.webp"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4424517,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/raleigh_-_herofilm_-_2025_v1-1080p.mp4"},"footnotes":""},"client":[42878],"case-category":[42389,42394,42384],"award":[],"person":[832],"case-industry":[42392],"class_list":["post-4366958","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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