{"id":4264166,"date":"2024-09-09T18:29:19","date_gmt":"2024-09-09T16:29:19","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/"},"modified":"2026-06-30T13:19:12","modified_gmt":"2026-06-30T11:19:12","slug":"an-e-comm-pop-up-for-lowlands-music-fest","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/","title":{"rendered":"An e-comm pop-up for Lowlands Music Fest\u00a0"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<h1\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >bol<\/h1><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >An e-comm pop-up for Lowlands Music Fest\u00a0<\/p><\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"bol popup commerce store \"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<p\t\tclass=\"typography image__caption typography__color--onyxGrey typography__size--small-body typography__align--center block-image__image-caption\"\n\t\t\t>\n\t\tPhoto courtesy of Dianne de Kievit &amp; <a href=\"https:\/\/festileaks.com\/\">Festileaks<\/a>\t<\/p>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<h2\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Imagine dancing at your favorite summer music festival without a care. And then suddenly, it begins to pour. You need a poncho \u2014 stat.<\/h2><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >DEPT\u00ae recently helped thousands of festival-goers acquire ponchos and other consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.\u00a0<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Bol-pop-up-instagram-min.jpg\"\n\t\t\t\t\talt=\"bol lowlands music fest pop up \"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Convenience &amp; festival spirit\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Bol recently sponsored Lowlands, the largest annual festival in the Netherlands, by building a connected on-site shop and e-commerce platform. With Lowlands attracting tens of thousands of visitors each year, the partnership allowed bol to reach festival-goers with a <a href=\"https:\/\/lowlands.bol.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">curated selection of essentials<\/a>, blending convenience with festival spirit.\u00a0<br><br>The available products were handpicked and tailored to meet the needs of festival attendees. Think: toiletries, camping gear, phone chargers, portable speakers, and sunglasses. By offering these products on-site, bol sweetened the festival experience and reinforced itself as a platform of convenience.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store-lowlands-min.webp\"\n\t\t\t\t\talt=\"bol commerce pop up store uxui\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Utilizing Shopify to bring the pop-up store to life<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>In just two months, DEPT\u00ae built a <a href=\"https:\/\/www.deptagency.com\/partner\/shopify-plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> store that mirrored the bol experience. The store had to be a seamless, user-friendly platform that could handle a large influx of traffic. It also needed to be open before and during the festival weekend.\u00a0<br><br>Our expertise in commerce and UX was crucial to the project\u2019s success. It\u2019s no small task to deliver a fully operational store within an ambitious timeline, while ensuring it reflects the bol brand and the unique festival experience.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Seamless integration with bol\u2019s warehouse solution<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>An essential requirement was the real-time synchronization of product availability, order processing, and stock levels. If an attendee ordered a product, bol needed to be absolutely sure they had it in stock.<br><br>The technical integration required close collaboration between bol\u2019s team and our developers. This integration assisted bol in managing their curated festival inventory on the Shopify store with the on-site festival team, all while handling the high demand expected at the event.\u00a0<br><br>By leveraging a robust warehouse management solution, we synchronized stock updates directly with the Shopify store. This ensured that every sale was instantly reflected in both systems. By eliminating any risk of overselling, festival-goers could trust that the products they purchased were in stock and ready for quick fulfillment.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store-mobileux-min.jpg\"\n\t\t\t\t\talt=\"bol commerce store mobile uxui\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Effortless click-and-collect at the festival via Shopify\u2019s POS<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Building on the seamless integration between bol\u2019s warehouse management system and Shopify platform, we used Shopify\u2019s Point of Sale (POS) system to facilitate on-site sales and a click-and-collect experience. This unified commerce approach allowed festival attendees to enjoy the convenience of pre-ordering essentials for on-site pickup through bol\u2019s custom Shopify store, while also enabling spontaneous, in-person purchases at the event.<br><br>The Shopify POS system was central to this strategy by offering a flexible, mobile-friendly solution for processing sales directly at the festival. Integrated with the online store, it allowed bol to track inventory in real-time across both pre-orders and walk-up sales, ensuring stock levels were always up to date.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-pop-up-store-about.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"bol popup commerce store\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<p\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >2025 results <\/p><p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >During its inaugural run, the store saw over 80,000 visits and 4,722 orders. In 2025, the results spiked massively, with sessions increasing 90% and orders increasing 59%. <\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t195K\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tPlatform visits \t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t7,390\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tOrders filled\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t17%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tReturning customer rate\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A conversation rate of 5.52%\u00a0\u00a0<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>During the store\u2019s run, it fielded roughly 80,000 visits and filled 4,722 orders.<br><br>More than 3,600 orders came in before the festival began, and over 1,000 were filled during the festival weekend, proving the value of pre- and spontaneous orders.<br>\u00a0<br>Perhaps the most significant metric is the store\u2019s overall conversion rate: an impressive 5.5% during its run. This success is largely attributed to the site\u2019s simple and recognizable UX\/UI, easy ordering and pick-up processes, and curated product listings.<br><br>Great news for future Lowland attendees: bol will revive the shop for at least two more years, and DEPT\u00ae will continue to optimize the site experience, add new features, and ensure reliability before and during the fest!\u00a0\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >We help <a href=\"https:\/\/www.deptagency.com\/solutions\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">drive commerce growth<\/a> through consulting, tech, and marketing\u00a0<\/h2>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":94,"featured_media":4264168,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","dept_accent_color":"#0742C2","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"case-industry":[42388],"case-category":[42389],"client":[90],"award":[],"person":[657],"class_list":["post-4264166","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Featured work: bol x Lowlands pop-up commerce shop<\/title>\n<meta name=\"description\" content=\"DEPT\u00ae recently helped thousands of festival-goers acquire consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Featured work: bol x Lowlands pop-up commerce shop\" \/>\n<meta property=\"og:description\" content=\"DEPT\u00ae recently helped thousands of festival-goers acquire consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-30T11:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/\",\"name\":\"Featured work: bol x Lowlands pop-up commerce shop\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bol-commerce-store.jpg\",\"datePublished\":\"2024-09-09T16:29:19+00:00\",\"dateModified\":\"2026-06-30T11:19:12+00:00\",\"description\":\"DEPT\u00ae recently helped thousands of festival-goers acquire consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bol-commerce-store.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/bol-commerce-store.jpg\",\"width\":2200,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/case\\\/an-e-comm-pop-up-for-lowlands-music-fest\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An e-comm pop-up for Lowlands Music Fest\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#organization\"},\"alternateName\":\"DEPT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#organization\",\"name\":\"DEPT\u00ae\",\"alternateName\":\"DEPT\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/logo-dept.svg\",\"width\":1,\"height\":1,\"caption\":\"DEPT\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.tiktok.com\\\/@deptagency\",\"https:\\\/\\\/www.instagram.com\\\/deptagency\\\/?hl=en\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/deptagency\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Featured work: bol x Lowlands pop-up commerce shop","description":"DEPT\u00ae recently helped thousands of festival-goers acquire consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/","og_locale":"en_US","og_type":"article","og_title":"Featured work: bol x Lowlands pop-up commerce shop","og_description":"DEPT\u00ae recently helped thousands of festival-goers acquire consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.","og_url":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/","og_site_name":"DEPT\u00ae","article_modified_time":"2026-06-30T11:19:12+00:00","og_image":[{"width":2200,"height":900,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/","url":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/","name":"Featured work: bol x Lowlands pop-up commerce shop","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg","datePublished":"2024-09-09T16:29:19+00:00","dateModified":"2026-06-30T11:19:12+00:00","description":"DEPT\u00ae recently helped thousands of festival-goers acquire consumer goods by building a pop-up e-commerce site for bol, which debuted at Lowlands 2024.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg","width":2200,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-nl\/"},{"@type":"ListItem","position":2,"name":"An e-comm pop-up for Lowlands Music Fest\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","publisher":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#organization"},"alternateName":"DEPT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"},{"@type":"Organization","@id":"https:\/\/www.deptagency.com\/en-uki\/#organization","name":"DEPT\u00ae","alternateName":"DEPT","url":"https:\/\/www.deptagency.com\/en-uki\/","logo":{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/logo\/image\/","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/logo-dept.svg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/10\/logo-dept.svg","width":1,"height":1,"caption":"DEPT\u00ae"},"image":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.tiktok.com\/@deptagency","https:\/\/www.instagram.com\/deptagency\/?hl=en","https:\/\/www.linkedin.com\/company\/deptagency"]}]}},"listingData":{"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/bol-commerce-store.jpg","imageAlt":"","caseVideo":{"type":"local"},"url":"https:\/\/www.deptagency.com\/en-nl\/case\/an-e-comm-pop-up-for-lowlands-music-fest\/","hoverColor":"#0742C2","hoverText":"An e-comm pop-up for Lowlands Music Fest\u00a0","label":"bol","tags":["Commerce","Retail &amp; Commerce"]},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/case\/4264166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/users\/94"}],"version-history":[{"count":2,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/case\/4264166\/revisions"}],"predecessor-version":[{"id":4449771,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/case\/4264166\/revisions\/4449771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/media\/4264168"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/media?parent=4264166"}],"wp:term":[{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/case-industry?post=4264166"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/case-category?post=4264166"},{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/client?post=4264166"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/award?post=4264166"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-nl\/wp-json\/wp\/v2\/person?post=4264166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}