{"id":4256822,"date":"2023-10-21T11:40:06","date_gmt":"2023-10-21T09:40:06","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/"},"modified":"2024-10-08T14:02:05","modified_gmt":"2024-10-08T12:02:05","slug":"het-grootste-interactieve-sinterklaasverhaal-van-nederland","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/","title":{"rendered":"Het grootste interactieve Sinterklaasverhaal van Nederland"},"content":{"rendered":"<div class=\"block-case-post-header block-case-post-header__theme--white\">\n\t<button\tclass=\"cta-button block-case-post-header__back-button cta-button__color--onyxGrey cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><h2\t\tclass=\"typography block-case-post-header__tag typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tbol\t<\/h2><h1\t\tclass=\"typography block-case-post-header__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tHet grootste interactieve Sinterklaasverhaal van Nederland\t<\/h1><\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/kids-on-ipads.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"kids-on-ipads\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h4 typography__align--left\"\n\t\t\t>\n\t\tSinterklaas staat gelijk aan pepernoten, chocoladeletters, je schoen zetten en natuurlijk h\u00e9\u00e9l v\u00e9\u00e9l cadeaus. Cadeaus waarvoor ieder kind al weken van tevoren werkt aan een indrukwekkende verlanglijst. Om kinderen nog meer op te laten gaan in de wereld van cadeaus, speelgoed en Sinterklaas was bol.com op zoek naar een manier om hun Grote Speelgoedboek tot leven te brengen. Daarvoor sloeg de webwinkel de handen ineen met DEPT\u00ae. Het resultaat? Het grootste interactieve Sinterklaasverhaal van Nederland.\u00a0\t<\/h2><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Image1.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tDe campagne in het kort\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\t<a href=\"#Part1\">Traditie versterken met innovatie<\/a>\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Het Grote Speelgoedboek valt jaarlijks bij miljoenen Nederlandse en Vlaamse gezinnen op de mat. In 2020 kwam daar de Grote Speelgoed App bij en in 2021 gingen we ambitieuze uitdaging aan om het aantal downloads in de campagneperiode te verdubbelen.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\t<a href=\"#part2\">De technische kant van het Sinterklaasverhaal<\/a>\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">We begonnen bij het opnieuw ontwikkelen van de scanner waarmee kinderen het speelgoed uit het Grote Speelgoedboek tot leven konden toveren. Vrij letterlijk, want voor 150 producten voegden we de mogelijkheid toe om het product in de huiskamer te bekijken middels Augmented Reality.\u00a0<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\t<a href=\"#part3\">Het Verdwenen Speelgoed Mysterie<\/a>\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Om de technische innovaties, content en speelgoed aan elkaar te knopen ontwikkelden we een interactief verhaal: Het Verdwenen Speelgoed Mysterie. Via verschillende opdrachten, games en interactieve puzzels \u2014 elke keer ingeleid door een persoonlijk videobericht van Sinterklaas zelf \u2014 werden kinderen wekenlang meegenomen op avontuur.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\t<a href=\"#part4\">Lancering van de campagne<\/a>\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Om het nieuws over het Verdwenen Speelgoed Mysterie te verspreiden werd een commercial ontwikkeld door DEPT\u00ae met een belangrijke boodschap aan alle kinderen van Nederland en Vlaanderen en werden er samenwerkingen met influencers ingezet.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\t<a href=\"#part5\">Storytelling zorgt voor engagement<\/a>\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Met meer dan 6.5 miljoen gespeelde games is duidelijk dat de kinderen met het meeslepende Verdwenen Speelgoed Mysterie het Sinterklaasfeest als nooit tevoren beleefden. Meer engagement betekende daarnaast meer inzicht in cadeauwensen en gemak voor ouders en dat zorgde op zijn beurt weer voor meer succes voor de speelgoedwinkel van bol.com. Een mooi eindresultaat waar technische innovatie en emotionele storytelling samenkomen.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F&#038;text=Het%20grootste%20interactieve%20Sinterklaasverhaal%20van%20Nederland\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"video video__type--vimeo block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"true\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/659586977?background=1&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tTraditie versterken met innovatie\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHet Grote Speelgoedboek van bol.com is zo onderhand een echte traditie en valt jaarlijks bij miljoenen Nederlandse en Vlaamse gezinnen op de mat. Het boek staat vol met het mooiste speelgoed en je vindt er de Verlanglijstposter waarop kinderen hun meest gewilde speelgoed kunnen plakken. Hier kan Sinterklaas vervolgens eenvoudig de QR-codes bij het speelgoed scannen om het meteen in zijn bol.com winkelwagentje te zetten.<br><br><br>In 2020 kwam daar ook de Grote Speelgoed App bij: een app waarmee kinderen speelgoed in het boek kunnen scannen om zo meer te weten te komen over hun favoriete speelgoed. Denk hierbij aan quizjes en video\u2019s over het speelgoed. Leuk en inspirerend voor de kids, en goed voor bol.com, want we zagen in 2020 al: gezinnen die gebruik maken van de Verlanglijstposter en speelgoed scannen met de app geven meer uit aan cadeaus bij bol.com dan gezinnen die dat niet doen.<br><br>E\u00e9n van de uitdagingen voor 2021 was dan ook om het aantal downloads en gebruik van de Grote Speelgoed App te verhogen. En wel met een zeer ambitieuze doelstelling: het aantal downloads in de campagneperiode (medio oktober tot aan 5 december) verdubbelen ten opzichte van vorig jaar. Een groei van 100% dus!\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Image-1-1.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tDe technische kant van het Sinterklaasverhaal\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tVoor de nieuwe Sinterklaascampagne bouwden we voort op de Grote Speelgoed App uit het jaar daarvoor, die we destijds zelf hebben gebouwd. Omdat het gaat om een experience app en deze leunt op native functionaliteiten, hebben we de app in 2020 full native gebouwd voor Android en iOS. Achter de mobiele app gaat verder een hele wereld schuil aan APIs, koppelingen en systemen. We brachten daarom verschillende disciplines, zoals mobile en API engineers, samen in een ge\u00efntegreerd team en maakten zo de slagkracht per feature veel groter.\u00a0<br><br>Met een sterke app als basis, begonnen we in 2021 bij het opnieuw ontwikkelen van de scanner, waarmee kinderen het speelgoed uit het fysieke boek tot leven konden toveren. Dit jaar zelfs vrij letterlijk, want voor alle producten voegde we de mogelijkheid toe om het product in de huiskamer te bekijken middels Augmented Reality.\u00a0<br><br>Voorheen herkende de scanner alleen QR-codes uit het boek en een handvol afbeeldingen via image recognition. De platformspecifieke functionaliteit die het herkennen van afbeeldingen mogelijk maakte, is in de vernieuwde app aangepast. Via Google Tensorflow Lite is gebruik gemaakt van on-device machine learning en wel in de vorm van een model dat speciaal voor deze app door DEPT\u00ae is getraind. Middels Image Classification wordt op basis van elke frame van de camera berekend welke afbeeldingen uit het boek herkend zijn. Omdat niet alle devices dezelfde performance bieden, is zogenaamde Adaptive Throttling toegepast, waarbij de instellingen van de scanner realtime worden aangepast op basis van de rekenkracht van een device. Zo halen we met Image Classification het maximale uit ieder toestel.\u00a0<br><br>Nu kunnen zowel QR-codes als de afbeeldingen van alle 1100 producten uit het boek herkend worden. De app herkent zelfs verkreukelde en verknipte stukken speelgoed uit het boek zonder problemen. Deze technologie kwam tevens goed van pas bij een andere nieuwe functie in het boek, namelijk de verlanglijst-scanner. Hier konden kinderen hun fysieke Verlanglijstposter uit het boek inscannen en naar Sinterklaas, oftewel de ouders, sturen. Zo ontvingen ouders een overzicht alle wensen van hun kind. Dit overzicht was online makkelijk te delen met andere hulpsinten in de familie en met \u00e9\u00e9n klik te bestellen via bol.com.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path 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fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"video video__type--vimeo block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"true\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/658926570?background=1&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tHet verdwenen speelgoed mysterie\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDe Speelgoed App zat al boordevol met de laatste technische innovaties, content en speelgoed. Het enige dat miste was een manier om al deze elementen aan elkaar te knopen \u2014 hoe konden we de app met al zijn functionaliteiten als \u00e9\u00e9n geheel tot leven brengen voor alle kinderen en het scannen van speelgoed op een fantasierijke manier bekender maken? De creatieve oplossing: betreed de wereld van kinderfantasie, en maak er een verhaal van! DEPT\u00ae ontwikkelde het idee voor het grootste interactieve Sinterklaasverhaal van Nederland: Het Verdwenen Speelgoed Mysterie.<br><br>Na het downloaden van de Grote Speelgoed App \u2014 op mobile of tablet \u2014 werden kinderen zes weken lang door Sinterklaas meegenomen in een avontuur om al het verdwenen speelgoed terug te vinden en het mysterie op te lossen. DEPT\u00ae ontwikkelde een verhaallijn die uit verschillende opdrachten, games en interactieve puzzels bestond; elke keer ingeleid door een persoonlijk videobericht van Sinterklaas zelf. Iedere voltooide opdracht werd beloond met speciale Speelgoed-Stickers. Bij het terugvinden van al het verdwenen speelgoed en het oplossen van het mysterie werden kinderen door Sinterklaas zelf beloond met een offici\u00ebel Hulp Sint-Diploma.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 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Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Image-4B.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tLancering van de campagne\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOm het nieuws over het Verdwenen Speelgoed Mysterie te verspreiden werd een campagne ontwikkeld met een belangrijke boodschap aan alle kinderen van Nederland en Vlaanderen, tussen de 6 en 8 jaar. De afzender was niemand minder dan Sinterklaas die in een commercial om hulp vroeg. Naast de commercial zetten we ook samenwerkingen met influencers in zoals Monique Smit en Marly van der Velden. Wekelijks zagen we op hun kanalen hoe ze met de opdrachten van de Sint meededen. Zo maakten nog meer kinderen kennis met het Verdwenen Speelgoed Mysterie en kregen ook zij de aanmoediging om de Sint te helpen om al het verdwenen speelgoed terug te vinden.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' 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width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fhet-grootste-interactieve-sinterklaasverhaal-van-nederland%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"video video__type--vimeo block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"true\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/658926620?background=1&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tStorytelling zorgt voor engagement\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDe cijfers liegen er niet om: de campagne en het Verdwenen Speelgoed Mysterie zorgden voor de gewenste groei van een verdubbeling van het aantal downloads ten opzichte van vorig jaar. En met meer dan 6.5 miljoen gespeelde games is duidelijk dat het Mysterie er inderdaad voor zorgt dat kids vaker en langer met de app in de weer gaan om meer te weten te komen over hun favoriete speelgoed. Meer engagement door kinderen, betekent dus meer inzicht en gemak voor ouders. En dat zorgde op zijn beurt weer voor meer succes voor de speelgoedwinkel van bol.com.\u00a0<br><br>Kortom: de nieuwe Grote Speelgoed App van bol.com bracht gemak voor de ouders, door inzicht in de cadeauwensen van kinderen. Andersom beleefden de kinderen met de Grote Speelgoed App en het meeslepende Verdwenen Speelgoed Mysterie het Sinterklaasfeest als nooit tevoren. Een mooi eindresultaat waar technische innovatie en emotionele storytelling samenkomen.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/het-grootste-interactieve-sinterklaasverhaal-van-nederland\/\"\n\t\t\t\tdata-share-title=\"Het grootste interactieve Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 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Sinterklaasverhaal van Nederland\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tVragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Franklin-Schamhart.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tUX Design &amp; Research Lead\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tFranklin Schamhart\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-c6a6990a441ee6dbf7e7a9254e958ab3\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 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block-highlighted-cases__heading typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOntdek meer\t<\/p>\n\t<div class=\"block-highlighted-cases__projects\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--case universal-item-card--has-link-decoration block-highlighted-cases__project is-title-and-meta-swapped\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/capturing-creativity-with-a-tiktok-campaign\/\"\n\t\t\t\ttitle=\"Polaroid\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/02\/image-4.png\"\n\t\t\t\tclass=\"image 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typography__align--left\"\n\t\t\t>\n\t\t<span>Vacanceselect<\/span>\t<\/h3>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":27,"featured_media":4256824,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"person":[334],"award":[42036,42037],"case-industry":[42388],"case-category":[42386],"client":[90],"class_list":["post-4256822","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het grootste interactieve Sinterklaasverhaal van Nederland - 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