{"id":4256617,"date":"2022-03-11T10:42:30","date_gmt":"2022-03-11T08:42:30","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/"},"modified":"2024-10-08T13:20:04","modified_gmt":"2024-10-08T11:20:04","slug":"de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/","title":{"rendered":"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie"},"content":{"rendered":"<div class=\"block-case-post-header block-case-post-header__theme--white\">\n\t<button\tclass=\"cta-button block-case-post-header__back-button cta-button__color--onyxGrey cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><h2\t\tclass=\"typography block-case-post-header__tag typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tGazelle\t<\/h2><h1\t\tclass=\"typography block-case-post-header__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tDe (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\t<\/h1><\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/gazelle-bikes-dept4.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--center\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tDe aankondiging van \u2018the death of the third-party cookie\u2019 heeft online adverteerders wakker geschud. Waar het gebruik van third-party cookies bij veel bedrijven de standaard was om potenti\u00eble klanten te bereiken, gaat de mogelijkheid hiertoe veranderen. Dit komt zowel door de acties die browsers en publishers zelf ondernemen om consumenten te beschermen als de groeiende privacybewustwording onder consumenten. Voor Gazelle waren de third-party cookies ook een belangrijk onderdeel van hun advertentiestrategie. Met de privacy-ontwikkelingen in het achterhoofd, cre\u00eberden de merken samen Opt Out Advertising om tot een nieuwe, third-party cookie-onafhankelijke en privacy-vriendelijke advertentiestrategie te komen.\t<\/p><\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/gazelle-bikes-dept-2.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"gazelle-bikes-dept\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tCookies schrappen en sneller verder trappen\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAl sinds 1892 opereert Gazelle met veel passie in de fietsenbranche. \u2018Niets rijdt als een Gazelle\u2019 luidt het motto van het fietsenmerk. Middels de merkcampagnes vertaalt Gazelle haar merkwaarden richting de (potenti\u00eble) fiets- en e-bikegebruiker. Hiermee probeert Gazelle iedere ge\u00efnteresseerde consument te bereiken en tevens te overtuigen. Door de veranderingen in het digitale adverteer-ecosysteem wat betreft third-party cookies, adviseert online advertising agency Opt Out Advertising om over te gaan op cookie-onafhankelijk en privacy-vriendelijk adverteren. In samenwerking met Opt Out Advertising hebben we stappen gemaakt om dit te realiseren voor Gazelle.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 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advertentiestrategie\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 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class=\"block-panel-with-cards__heading\">\n\t\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-cards__heading\">\n\t\t\tOnze aanpak\t<\/h2>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-cards__column block-panel-with-cards__column--right\">\n\t\t<div class=\"block-panel-with-cards__cards block-panel-with-cards__cards--3\">\n\t\t\t\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--platinum block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69ecf58cbdf76\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tOntbrekende doelgroep: no-consent\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69ecf58cbdf76\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"More\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMore\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--platinum is-collapsed\" id=\"card-teaser__69ecf58cbdf76\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tOntbrekende doelgroep: no-consent\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Momenteel wordt er vaak alleen gebruik gemaakt van de third-party cookies die nog w\u00e9l beschikbaar zijn, aangezien hier de doelgroep te herkennen is. Hierdoor mis je al gauw 20% van de totaal te bereiken doelgroep. Ondanks dat de consument proactief cookies weigert om persoonsgegevens te beschermen, wil dit niet per definitie zeggen dat zij niet ontvankelijk zijn voor relevante advertenties. Daarom zochten we naar een relevante manier om deze groep toch te bereiken: met de techniek van Opt Out Advertising. Deze techniek zorgt ervoor dat adverteerders hun campagnes kunnen uitleveren aan de \u2018no-consent\u2019 doelgroep zonder persoonsgegevens van deze groep te gebruiken.<\/p><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--white block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69ecf58cbe3d2\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tCookie-onafhankelijk en privacy-vriendelijk adverteren\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69ecf58cbe3d2\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"More\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMore\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--white is-collapsed\" id=\"card-teaser__69ecf58cbe3d2\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tCookie-onafhankelijk en privacy-vriendelijk adverteren\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Samen met Opt Out Advertising heeft DEPT\u00ae het verschil in gedrag tussen de consent (mensen die cookies accepteren) en no-consent (mensen die cookies weigeren) doelgroep onderzocht. Het doel: onderzoeken hoe ontvankelijk de twee doelgroepen zijn voor advertenties en erachter komen welke kansen hier liggen voor Gazelle. Hiermee bereiden we Gazelle voor op de toekomst door als een van de eerste adverteerders de techniek van Opt Out Advertising te gebruiken en stappen te zetten in een strategie zonder het gebruik van third-party cookies.<\/p><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--richBlack block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69ecf58cbe7d3\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tDe hypothese\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69ecf58cbe7d3\" class=\"btn btn__color--white card-teaser__btn\" title=\"More\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMore\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--richBlack is-collapsed\" id=\"card-teaser__69ecf58cbe7d3\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--white block-card-teaser-overlay__btn\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tDe hypothese\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">De techniek van Opt Out Advertising is toegepast op de Regionale Publieke Omroepen (RPO). Zij waren een goede match voor de merkcampagne van Gazelle, doordat ze een groot bereik over heel Nederland hebben. De hypothese is als volgt: \u2018Campagnes die uitgeserveerd worden op de \u2018no-consent doelgroep&#8217;, kunnen vergelijkbare resultaten opleveren als de doelgroep m\u00e9t cookies.\u2019 Als deze hypothese juist blijkt te zijn, betekent dit additioneel bereik voor Gazelle wanneer zij ook de no-consent doelgroep meenemen in campagnetargeting.<\/p><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-cards-e91e0d686041d13e7a66009893d19d9c\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-cards__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-cards__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-cards__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/gazelle-bikes-dept5.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tDe resultaten\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tBij het analyseren van de case constateerden we dat de campagneresultaten van mensen die wel en geen consent geven, over het algemeen dicht bij elkaar liggen. De eerder genoemde hypothese kan positief beantwoord worden: campagnes die uitgeserveerd worden op de no-consent doelgroep leveren vergelijkbare resultaten op als de doelgroep m\u00e9t cookies. Mits je ver genoeg in de data kijkt.<br><br>Opvallend bleek uit de case dat de no-consent doelgroep zelfs veel bewuster lijkt te klikken en langer op de website blijft, en hierdoor een hogere kwaliteit van websiteverkeer heeft. Voor Gazelle kunnen we uit ons onderzoek stellen dat de no-consent doelgroep die ge\u00efnteresseerd is geraakt, waardevoller zou zijn dan de bezoekers die w\u00e9l consent hebben gegeven. Cookie-onafhankelijk en privacybewust adverteren is een goede zet voor Gazelle. Dat brengt perspectief en kansen voor de toekomst.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 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Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/gazelle-bikes-dept3.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tHoe nu verder?\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOp basis van de campagneresultaten, neemt Gazelle een aantal belangrijke learnings mee voor in de toekomst:\u00a0<br>\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\tBeide doelgroepen blijven targeten, maar de privacykeuze van de consument respecteren:\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Per definitie is de third-party cookie niet nodig om goede campagneresultaten te behalen. Het targeten van beide groepen zorgt zelfs voor incrementeel bereik.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\tHet testen van cookieloze targetingopties voortzetten\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Dit is van belang om de relevantie van de targeting (contextual) verder te verhogen.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><div class=\"list-with-content block-list-with-content__list-with-content\">\n\t<div class=\"list-with-content__title\">\n\t\t<h2 class=\"heading heading__size--s heading__align--left list-with-content__heading\">\n\t\t\tActief het gesprek aangaan met publishers omtrent doelgroeptargeting\t<\/h2>\t<\/div>\n\n\t<div class=\"list-with-content__content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left list-with-content__paragraph\">Publishers worden nog belangrijker in het campagneveld, daarom blijft een goede samenwerking met ze van belang.<\/p>\t<\/div>\n<\/div><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, 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stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 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Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-nl%2Fcase%2Fde-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-nl\/case\/de-fietstocht-naar-een-cookieloze-privacy-vriendelijke-advertentiestrategie\/\"\n\t\t\t\tdata-share-title=\"De (fiets)tocht naar een cookieloze, privacy-vriendelijke advertentiestrategie\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tVragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Yvonne-Dijkstra.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tSenior Programmatic Consultant\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tYvonne Dijkstra\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-e0c893fd2070b35fef17091fcc6ad104\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path 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AMRO\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/02\/Aymz-04-scaled.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"ABN AMRO\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tHet digitaal platform voor zakelijke leningen\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>ABN AMRO<\/span>\t<\/h3>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--case 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