{"id":4252598,"date":"2018-04-03T12:00:00","date_gmt":"2018-04-03T12:00:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/accelerating-digital-transformation-eurocamp\/"},"modified":"2018-04-03T12:00:00","modified_gmt":"2018-04-03T12:00:00","slug":"accelerating-digital-transformation-eurocamp","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-nl\/case\/accelerating-digital-transformation-eurocamp\/","title":{"rendered":"Accelerating digital transformation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tEurocamp\t<\/h2>\n\t\tAccelerating digital transformation\t<\/h1><\/div>\n\n
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\n\t\n\t\tFounded in the UK in 1973, Eurocamp offers camping holidays in over 170 third-party owned campsites, across 10 markets, generating an annual revenue in excess of \u00a3100m. The company recognised that it needed to become an online-led business, with customers using the website by default. It wanted to integrate the on and offline brand experience and lay the digital foundations to support future expansion into new markets. They appointed DEPT\u00ae to implement digital transformation across the business.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tDrive efficiency and reduce costs\t<\/h2>\n\t\t\t\t\t
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\n\t\tAs part of a digital transformation project, Eurocamp was seeking to merge the Keycamp brand into Eurocamp and centralise the pan-European execution of its digital initiatives. A key aim of the project was to drive efficiency and reduce costs across the business.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t